Cognitive Psychology Commons^™

Developing Spatial Reasoning Skills In General Chemistry Students, Deborah L. Carlisle

Doctoral Dissertations

The study of organic chemistry requires the understanding and use of spatial relationships, which can be challenging for many students. Prior research has shown that there is a need to develop students’ spatial reasoning skills. To that end, this study implemented guided activities designed to strengthen students’ spatial skills, with the aim of preparing students for organic chemistry and other future STEM courses. Students, taking the second semester of a two-semester general chemistry course, engaged in these activities. This study followed a quasi experimental design, in which the experimental (n = 209) and the control group (n = 212) were …

May I Help You? How Stereotypes And Innuendoes Influence Service Encounters, Lauren Michelle Brewer

Doctoral Dissertations

"You only get one chance to make a good first impression." The dissertation focuses on marketing agents; among the most visible is the "service provider." Previous research establishes the important role of cognitive social schemata in determining the way consumers react to different types of marketing agents, including service providers. In the literature review, a classification schema is developed for service provider stereotypes derived from theory using social stereotypes. The development of the Service Provider Perception Framework (SPPF) creates a classification for the individual service provider along two main dimensions: competence and affect.

In services design (particularly situations involving a …

Sales Performance And Intuition – The Role Of Gut Feelings, David Locander

Doctoral Dissertations

This dissertation extends the dual theory of salesperson information processing by examining the relationship between salespersons' emotional intelligence (EI) and their preference for and use of decision-making styles (intuition and/or deliberation) in the selling process. This dissertation contains two studies, Study 1 employs a descriptive research design and Study 2 uses experimental manipulations to investigate the role that intuition and deliberation play within the sales process. Data for both studies come from a sample derived from a national online panel of business to business salespeople.

Study 1, using a survey approach, assesses two competing models and one post hoc model …

The Application Of Information Integration Theory To Standard Setting: Setting Cut Scores Using Cognitive Theory, Christopher C. Foster

Doctoral Dissertations

Information integration theory (IIT) is a cognitive psychology theory that is primarily concerned with understanding rater judgments and deriving quantitative values from rater expertise. Since standard setting is a process by which subject matter experts are asked to make expert judgment about test content, it is an ideal context for the application of information integration theory. Information integration theory (IIT) was proposed by Norman H. Anderson, a cognitive psychologist. It is a cognitive theory that is primarily concerned with how an individual integrates information from two or more stimuli to derive a quantitative value. The theory focuses on evaluating the …