Cognitive Psychology Commons^™

What Is Familiar Is Beautiful: A Novel Approach Investigating The Relationship Between Aesthetics And Perceived Use, Travis M. Kent

Theses and Dissertations--Psychology

Objective: This study investigates the application of aesthetic principles to designed objects with which we interact, specifically looking at the impact of perceived function of the objects on perceptions of visual appeal. Background: Previous studies have demonstrated that a product’s judged beauty or visual appeal is related to perceptions of its usability. Arguments have been put forward for both directions of causality leading to “what is beautiful is usable” and “what is usable is beautiful” hypotheses. Explanations for the relationship between usability and beauty judgments include stereotype effects, ecological explanations, and cognitive processing viewpoints. The current studies contribute to this …