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Full-Text Articles in Cognitive Psychology
The Effect Of Social Influence On Perception Of Tornado Warnings, Jason A. Parker
The Effect Of Social Influence On Perception Of Tornado Warnings, Jason A. Parker
Electronic Theses and Dissertations
Tornado activity annually results in many deaths throughout the U.S. As a result, the emergency alert system (including tornado warnings) has made considerable advancements throughout the past few decades. However, continued improvements could be made to warning content that aid to facilitate adaptive decision-making by increasing individuals’ motivation to respond. One method that could increase adaptive responses to warnings is by including the modality of descriptive social information within the warning. Research suggests that normative social influence acts as a powerful motivator for individuals to conform toward the witnessed or perceived behaviors of others. The current study examined the impact …
Tornado Trouble: How Can Current Tornado Warnings Be Improved?, Jonathan P. Evans
Tornado Trouble: How Can Current Tornado Warnings Be Improved?, Jonathan P. Evans
Electronic Theses and Dissertations
There are many unnecessary deaths from tornadoes every year (NOAA.org, 2013). Although there have been great advancements in tornado warning systems (Coleman, Knupp, Spann, Elliot, & Peters, 2010), more changes to systems could be made to motivate people to take action in preparation for tornadoes (Brotzge & Donner, 2013). Protection motivation theory outlines the process by which we assess threats and decide whether or not preventative actions are worth performing. If the threat is perceived as severe enough and the preventative actions are seen as capable of mitigating the threat, the individual is motivated to act (Rogers, 2000). One means …