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Full-Text Articles in Cognitive Psychology
Distinguishing Observed Inattentive Behaviors In The College Classroom As They Correlate To Brain Wave Activity Utilizing A Wireless Electroencephalograph, Christopher J. Aura, Matthew R. Stanton
Distinguishing Observed Inattentive Behaviors In The College Classroom As They Correlate To Brain Wave Activity Utilizing A Wireless Electroencephalograph, Christopher J. Aura, Matthew R. Stanton
Journal of Undergraduate Research at Minnesota State University, Mankato
A significant amount of research has been devoted to the behavioral correlates of inattention in children (A.P.A., 2000; Arnold, 2000; Gordon & Barkley, 1998). It is proposed by the authors that college students, in their several years of experience, are much more capable of masking these trademark behaviors. When a child loses interest they will begin to openly look around the room, shift in their seat, or chat with their neighbors (Sandberg, Rutter & Taylor, 1978; Arnold, 2000). College students however, are proposed to candidly fidget, shift in their seat, or even maintain eye contact with their instructor while “daydreaming”. …
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.