Cognitive Psychology Commons^™

The Effect Of Text Color And Text Grouping On Attention And Short Term Recall Memory, Emily Haynes

Honors College Research

This study sought to discover whether there was a connection between the attentional draw of a word, as represented by text color and grouping, and the likelihood of it being transferred into short term recall memory. College students at Harding University in Searcy, Arkansas were given one of six timed memory test scenarios and asked to recreate the list to the best of their ability. The students were then asked to complete a series of post-test questions designed to measure their perception of their own performance on the test. The students were also asked to complete a demographics questionnaire that …