Cognitive Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Analyzing The Validity Of Self-Reports Of Emotional Responding Using An Electronic Device, Tiffany E. Shiflet

Masters Theses, 2020-current

The assessment of internal behaviors such as thoughts, feelings, or physiological symptoms not seen by the naked eye are often assessed with indirect measures such as self-reports and questionnaires given the lack of accessibility and observations by outside observers. The self-management of human behaviors, including internal events, carries socially valid implications for an individual’s quality of life, including children and individuals with neurological, developmental, and intellectual disabilities. This study aimed to address the following question: are there valid measurement procedures (e.g., collecting data on physiological responses) to analyze the correspondence between self-reports of emotional states and observable and measurable overt …

Combating Recidivism, Shaylin Daley

Senior Honors Projects

SHAYLIN DALEY (Psychology) Combating Recidivism Sponsor: Lisa Holley (Political Science) Many people believe that criminals cannot be helped. It is evident that at least some of society shuns people who break laws and have negative views about the amount of money spent on detaining inmates. Thousands of individuals are released from United States prisons a day. Many of these individuals have no plan in place for their return home and are sent into the streets with nothing except for a jail ID. Most of these people will end up returning to prison. A good sum of these people face problems …

Prospective Person Memory In The Case Of Missing Persons: A Coffee Shop Study, Cara Bascom

Psychological Science Undergraduate Honors Theses

Prospective person memory (PPM) is the process of remembering to perform some action after encountering a target individual, such as identifying and reporting a missing person sighting after viewing a missing person alert (Moore et al., 2021). Research has shown that identification rates generally tend to be low in simulated missing person studies (Lampinen & Moore, 2016b). The purpose of the current research is to determine how to improve missing person recognition rates. This project explores the potential effects of using videos in missing person reports as compared to using static images. We also consider differences between rigid and non-rigid …

Examining The Effects Of Different Coping Styles On Dependent Stress Generation, Whitney Skaggs

Psychological Science Undergraduate Honors Theses

In this study, I prospectively examined the associations between different coping styles and stress. Stress can be classified as independent, which is stress that an individual has no control over, or dependent stress, which is stress that occurs because of the individuals’ actions. Coping is how individuals deal with that stress. With the role that coping plays in stress, I expected that it would relate to stress generation. I hypothesized that some forms of coping would prospectively predict the occurrence of less dependent stress but not independent stress. To test this hypothesis, I had college students (N=73) complete …

Sunshine On My Shoulders Makes Me Happy... Especially If I’M Less Intelligent: How Sunlight And Intelligence Affect Happiness In Modern Society, Satoshi Kanazawa, Norman P. Li, Jose C. Yong

Research Collection School of Social Sciences

The savanna theory of happiness proposes that, due to evolutionary constraints on the human brain, situations and circumstances that would have increased our ancestors’ happiness may still increase our happiness today, and those that would have decreased their happiness then may still decrease ours today. It further proposes that, because general intelligence evolved to solve evolutionarily novel problems, this tendency may be stronger among less intelligent individuals. Because humans are a diurnal species that cannot see in the dark, darkness always represented danger to our ancestors and may still decrease our happiness today. Consistent with this prediction, the analysis of …

Classical Conditioning Of Cognitive States, Arthur Burns

Neuroscience Honors Papers

Classical conditioning has been a fundamental concept and practice throughout the history of psychology. While classical conditioning traditionally seeks to elicit target behaviors in correlation to specific stimuli, we sought to do the same with cognitive states in place of behaviors. Specifically, we wanted to determine the effectiveness of conditioning states of cognitive arousal in human participants in conjunction with cues presented in a designed learning task. We designed a cognitive task specifically for this research, referred to as “the Tone Pitching Task”, which utilized a combination of working memory and mental processing in order to elicit cognitive arousal and …

The Influence Of Subjective Socioeconomic Status On Executive Functions In Middle-Aged And Older Adults, Yu Ping Wong, Hwajin Yang

Research Collection School of Social Sciences

Subjective socioeconomic status (SES) has been shown to influence both psychological and biological outcomes. However, less is known about whether its influence extends to cognitive outcomes. We examined the relation between subjective SES and executive functions (EF)—a set of cognitive control processes—and its underlying mechanisms. By analyzing a nationally representative cohort of middle-aged and older adults (age 40–80) from the MIDUS 2 National Survey and Cognitive Project, we tested a serial mediation model with sense of control and health as sequential mediators. Using structural equation modeling, we found that subjective SES is indirectly related to EF via sense of control …

Indicators Of Deception: Science Or Non-Science, Kristina Vasquez

Undergraduate Honors Theses

Deception detection is used by many law enforcement professionals who work in interviews and interrogations. The ability to detect deception or having knowledge on the signs of deception is very important in not only law enforcement, but in other careers and everyday life. The question remains: is deception detection a science or not a science? There are three areas where someone can learn how to detect deception and those are verbal communication, non-verbal communication, and paralanguage. The use of verbal communication looks at what the person is saying with their words. The use of non-verbal communication looks at what someone …