Cognition and Perception Commons^™

Altering Age And Gender Stereotypes By Creating The Halo And Horns Effects With Facial Expressions, Mary Katherine Radeke, Anthony John Stahelski

All Faculty Scholarship for the College of the Sciences

This study examined the impact of a variable, facial expression, on the social perception and personality trait stereotypic inferences made to age and gender. Twelve facial photographs of young and old female and male models posing with either smiling, scowling, or neutral facial expressions were presented to participants who judged various social perceptions and personality traits. Results indicated that facial expression is strongly associated with two very different inference groupings. Smiling induced positive inferences, creating a Halo Effect, scowling induced negative inferences, creating a Horns Effect. Smiling influenced the age and gender inferences in a positive direction, and scowling did …