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Full-Text Articles in Cognition and Perception
Traditional Masculinity & Advertising Image Approval, Danielle W. Kailing, Peggy Cantrell Phd
Traditional Masculinity & Advertising Image Approval, Danielle W. Kailing, Peggy Cantrell Phd
Undergraduate Honors Theses
This project investigates the relationship between adherence to traditional masculinity and approval of selected advertising images. Because traditional masculinity includes characteristics supportive of aggression and dominance; I hypothesize that an increase in adherence to traditional masculinity will correlate with approval of the violence found in some print advertisements. Participants include 259 men who completed an anonymous, online, survey. Adherence to masculinity is measured using the Male Role Norm Inventory-Revised (MRNI-R) (Levant, et. al, 2007). Each picture is scored on a 5-point Likert Scale. As hypothesized, an increase in total MRNI-R score, is significantly correlated with an increase in the approval …
The Effects Of Musical Mood And Musical Arousal On Visual Attention, Angela B. Marti Marca, Tram Nguyen, Jessica Grahn
The Effects Of Musical Mood And Musical Arousal On Visual Attention, Angela B. Marti Marca, Tram Nguyen, Jessica Grahn
Undergraduate Honors Theses
The presence of music is a visceral part of the human experience and its influence on cognitive function is a growing area of research in psychology. In particular, perceptual properties of music (mood and arousal) have been shown to significantly affect performance. There has been minimal research in the field on the interaction of mood and arousal and their influence on attention, thus the purpose of this study. Fifty undergraduate students currently enrolled at the University of Western Ontario were recruited for this study. Given that music is a highly subjective experience, participants rated an assortment of music clips on …
Investigating Transposed Letter Effects In Korean Using Masked Priming, Arum Song Yi Jeong
Investigating Transposed Letter Effects In Korean Using Masked Priming, Arum Song Yi Jeong
Undergraduate Honors Theses
Typographical errors caused by transposing two letters in a word (e.g., jugde for JUDGE) are often readily misperceived as the words themselves. This phenomenon, known as the transposed letter (TL) effect, has been used widely in studying letter position coding in reading. Previous research by Lee and Taft (2009) found no TL effects in Korean, a nonlinear script, causing Lee and Taft to argue that the processing of letter position information varies as a function of the orthographic structure of a language. In particular, Lee and Taft suggested that, given the orthographic structure of Korean syllables, TL nonwords should …
Investigating The Effects Of Header Display Formats On Reading Webpages, Matthew J. Hennessy
Investigating The Effects Of Header Display Formats On Reading Webpages, Matthew J. Hennessy
Undergraduate Honors Theses
This thesis investigated the influence of format (static vs. dynamic) and relevance (relevant vs. not relevant) on the creation of effective Web site header displays. Through evaluation of current trends in header display design, the aim of this research was to offer plausible explanatory mechanisms within the perceptual and visual systems, along with practical recommendations for both users and designers alike. While presenting 100 undergraduate students with simplified Web page interfaces containing only a header and paragraph text, looking time was measured followed by score on a set of text-comprehension questions. Score was then considered as a function of header …