Cognition and Perception Commons^™

Investigating The Effects Of Header Display Formats On Reading Webpages, Matthew J. Hennessy

Undergraduate Honors Posters

This thesis investigated the influence of format (static vs. dynamic) and relevance (relevant vs. not relevant) on the creation of effective Web site header displays. Through evaluation of current trends in header display design, the aim of this research was to offer plausible explanatory mechanisms within the perceptual and visual systems, along with practical recommendations for both users and designers alike. While presenting 100 undergraduate students with simplified Web page interfaces containing only a header and paragraph text, looking time was measured followed by score on a set of text-comprehension questions. Score was then considered as a function of header …