Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Cognition and Perception
Brighter Noise: Sensory Enhancement Of Perceived Loudness By Concurrent Visual Stimulation, Yoav Arieh, Eric C. Odgaard, Lawrence E. Marks
Brighter Noise: Sensory Enhancement Of Perceived Loudness By Concurrent Visual Stimulation, Yoav Arieh, Eric C. Odgaard, Lawrence E. Marks
Department of Psychology Faculty Scholarship and Creative Works
Two experiments investigated the effect of concurrently presented light on the perceived loudness of a low-level burst of white noise. The results suggest two points. First, white noise presented with light tends to be rated as louder than noise presented alone. Second, the enhancement in loudness judgments is resistant to two experimental manipulations: varying the probability that light accompanies sound and shifting from a rating method to a forced choice comparison. Both manipulations were previously shown to eliminate a complementary noise-induced enhancement in ratings of brightness. Whereas noise-induced enhancement of brightness seems to reflect a late-stage decisional process, such as …
Cross-Modal Enhancement Of Perceived Brightness: Sensory Interaction Versus Response Bias, Yoav Arieh, Lawrence E. Marks, Eric C. Odgaard
Cross-Modal Enhancement Of Perceived Brightness: Sensory Interaction Versus Response Bias, Yoav Arieh, Lawrence E. Marks, Eric C. Odgaard
Department of Psychology Faculty Scholarship and Creative Works
Stein, London, Wilkinson, and Price (1996) reported the presence of cross-modal enhancement of perceived visual intensity: Participants tended to rate weak lights as brighter when accompanied by a concurrent pulse of white noise than when presented alone. In the present study, two methods were used to determine whether the enhancement reflects an early-stage sensory process or a later-stage decisional process, such as a response bias. First, the enhancement was eliminated when the noise accompanied the light on only 25% versus 50% of the trials. Second, the enhancement was absent when tested with a paired-comparison method. These findings are consistent with …