Cognition and Perception Commons^™

Using Cognitive Dissonance To Encourage Covid-Preventive Behaviours, Xuanqiao Wang

Brescia Psychology Undergraduate Honours Theses

This study investigated whether a hypocrisy-based intervention would increase students’ intentions to engage in COVID-preventive behaviours. We hypothesized that participants in the hypocrisy-induction condition (experimental condition) would express higher levels of intention to engage in COVID-preventative behaviours than participants in whom hypocrisy has not been induced (control condition). The sample consisted of 2 male and 64 female undergraduate students at Brescia University College. An independent t-test was conducted on the intention rating scores of practicing COVID-preventative behaviours for the experimental and control conditions. It was found that there was no significant difference in the average intention rating score between the …