Cognition and Perception Commons^™

The Heart Wants What It Wants: Effects Of Desirability And Body Part Salience On Distance Perceptions (Heath), Jason B. Heath

Student Publications

Previous research has shown that the desirability of an object influences perceived distance from the object, such that desirable objects are perceived as closer than objects that are not desirable (Balcetis & Dunning, 2010). It has also been suggested that metaphors reflect how our knowledge is represented; so, for example, making the head or heart more salient produces characteristics commonly associated with those body parts (i.e., emotionality for the heart, rationality for the head) (Fetterman & Robinson, 2013). The current study examined the effects of head or heart salience and object desirability on distance perception. We hypothesized that, since common …