Cognition and Perception Commons^™

Perceptions, Stereotypes And Cognitive Resources Of Female Businesspersons: A Social Identity Approach, Amy J. Y. Lim

Dissertations and Theses Collection (Open Access)

According to the Stereotype Content Model (SCM), female businesspersons are often stereotyped and labeled either as a Career Women, competent but cold, or as a Traditional Women, warm but incompetent. This suggests that female businesspersons are generally perceived to be either competent or warm individuals, but not both. However, this may not reflect female businesspersons’ own perceptions of their competence and warmth in the workplace. Contrary to the stereotypes, evidence has demonstrated that some female businesspersons display behaviors that signal both competence and warmth. Employing a social identity approach, I propose that gender-professional identity integration (G-PII), an individual difference that …