Cognition and Perception Commons^™

Sweet Love: The Effects Of Sweet Taste Experience On Romantic Perceptions, Ren Dongning, Kenneth Tan, Ximena B. Arriaga, Kai Qin Chan

Research Collection School of Social Sciences

Terms of endearment such as sweetie, honey, and sugar are commonly used in the context of describing romantic partners. This article explores how a relatively subtle manipulation, namely taste sensations, might influence romantic perceptions of a nonestablished relationship. Consistent with predictions, results from Studies 1 and 2 (n = 280) showed that participants evaluated a hypothetical relationship, but not an existing relationship, more favorably when exposed to sweet taste compared to non-sweet taste control. Study 3 (n = 142) further showed that participants indicated greater interest in initiating a relationship with a potential partner when exposed to sweet taste, as …