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Full-Text Articles in Cognition and Perception
Music And Auditory Transportation: An Investigation Of The Music Experience, Gail Leizerovici
Music And Auditory Transportation: An Investigation Of The Music Experience, Gail Leizerovici
Electronic Thesis and Dissertation Repository
To date, music has been primarily investigated as an atmospheric component of retail environments, or as a manipulable variable to assess consumer behaviour responses. However, across disciplines, listening to music has been shown to foster group membership, decrease anxiety, improve mood, and induce strong physical reactions such as thrills and chills. My dissertation research looks at closing this gap by investigating how music can offer more to its consumer than is currently understood. Using a mixed-method approach, I first explore the phenomenon of experiencing a favourite song. Following that, I experimentally investigate: 1) how and whether different modes of music …
Context Is Everything: Facilitating Fit When New Products Are Ambiguous, Theodore J. Noseworthy
Context Is Everything: Facilitating Fit When New Products Are Ambiguous, Theodore J. Noseworthy
Electronic Thesis and Dissertation Repository
Researchers have long believed that consumers adjust their functional expectations in accordance with a product’s physical appearance. Recently this belief has come under fire. Product categories are converging rapidly. Take modern cell phones; the physical appearance of the iPhone is only tangentially related to the breadth of its functionality. Examples like this have sparked a wealth of interest in exploring how consumers generate inferences for products with functions that span multiple categories. One important finding is that consumers tend to generate functional inferences based mainly on the knowledge of a single category. This suggests that new hybrid products are not …