Cognition and Perception Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Impact Of Fear On Interpersonal And Economic Decision-Making, John Wilson

Economics Undergraduate Honors Theses

Fear is one of the most basic, intrinsic, and powerful emotions an individual may experience when faced with known or unknown threats, imminent pressures, or expectations of approaching doom. Fear may allow an individual to act quickly in a fight-or-flight response. Fear can alter both physiological and psychological frameworks to avoid certain calamity. Fear provides motivation to protect oneself or to effectuate altruistic behavior towards others for the greater good. One lesser explored area of research pertaining to fear and its implications is the influence of fear on interpersonal and economic decision-making. Economic volatility can produce both immediate consequences as …

Examining Difference In Social Perceptions Between Women Using Hormonal Contraceptives And Naturally Cycling Women, Caroline B. Johnson

Biological Sciences Undergraduate Honors Theses

The term “stress” refers to a person’s psychological and physiological response to the demands and pressures of the world around them (Farlex, 2021). Past research has shown that stress can have negative side effects on a person’s well-being (Aneshensel et al., 1991; Wunsch et al., 2017; Michie, 2002). Although people experience stress, some people perceive more stress than others. Perceptions are important because the way one understands certain conditions can elicit distinct emotional and physiological responses (Kemeny, 2003). An important factor that has not received a lot of attention is women’s use of hormonal contraceptives. In the United States, 24.4% …

Prospective Person Memory In The Case Of Missing Persons: A Coffee Shop Study, Cara Bascom

Psychological Science Undergraduate Honors Theses

Prospective person memory (PPM) is the process of remembering to perform some action after encountering a target individual, such as identifying and reporting a missing person sighting after viewing a missing person alert (Moore et al., 2021). Research has shown that identification rates generally tend to be low in simulated missing person studies (Lampinen & Moore, 2016b). The purpose of the current research is to determine how to improve missing person recognition rates. This project explores the potential effects of using videos in missing person reports as compared to using static images. We also consider differences between rigid and non-rigid …

Relationship Between Pet And Human Separation Anxiety On Owners’ Anxiety And Physical Health, Noah Ross

Psychological Science Undergraduate Honors Theses

Pet ownership has always been thought to be beneficial, but some recent studies have not been consistent with this statement. A possible explanation for this is an unhealthy overdependence that pets and pet owners have developed as a result of the Coronavirus pandemic. In this paper, I examine whether separation anxiety from pets, people, and separation behavior of pets could be predictors of anxiety and physical health. The first prediction was that pet and non pet owners differed demographically. Also, it was hypothesized that separation anxiety from humans, separation anxiety from pets, but not pet separation behaviors predicted anxiety and …

Classical Conditioning Of Cognitive States, Arthur Burns

Neuroscience Honors Papers

Classical conditioning has been a fundamental concept and practice throughout the history of psychology. While classical conditioning traditionally seeks to elicit target behaviors in correlation to specific stimuli, we sought to do the same with cognitive states in place of behaviors. Specifically, we wanted to determine the effectiveness of conditioning states of cognitive arousal in human participants in conjunction with cues presented in a designed learning task. We designed a cognitive task specifically for this research, referred to as “the Tone Pitching Task”, which utilized a combination of working memory and mental processing in order to elicit cognitive arousal and …

Indicators Of Deception: Science Or Non-Science, Kristina Vasquez

Undergraduate Honors Theses

Deception detection is used by many law enforcement professionals who work in interviews and interrogations. The ability to detect deception or having knowledge on the signs of deception is very important in not only law enforcement, but in other careers and everyday life. The question remains: is deception detection a science or not a science? There are three areas where someone can learn how to detect deception and those are verbal communication, non-verbal communication, and paralanguage. The use of verbal communication looks at what the person is saying with their words. The use of non-verbal communication looks at what someone …

Agents At Work: Modeling How Space Can Influence People In The Workplace, Jovan Poposki

Theses and Dissertations (Comprehensive)

People interact with space in ways that are important to consider when designing an office. Not considering this relationship has led to the dissatisfaction of employees post-occupancy. In this thesis, I present an agent-based model that incorporates several characteristics of agents, such as work ethic and sociability, and explores their behaviours and social interactions in the workplace. The model is first tested on a commercial workspace, varying agent parameters to see how they change the behaviour of the model. I find that agents with extreme personalities are happiest, and show a bimodality in the distribution of time spent in various …