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Applied Behavior Analysis Commons

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Singapore Management University

Evolutionary mismatch

Sociology

Publication Year

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Full-Text Articles in Applied Behavior Analysis

Desire For Social Status Affects Marital And Reproductive Attitudes: A Life History Mismatch Perspective, Amy J. Lim, Norman P. Li, Zoi Manesi, Steven L. Neuberg, Mark Van Vugt, Andrea L. Meltzer, Kenneth Tan Jun 2023

Desire For Social Status Affects Marital And Reproductive Attitudes: A Life History Mismatch Perspective, Amy J. Lim, Norman P. Li, Zoi Manesi, Steven L. Neuberg, Mark Van Vugt, Andrea L. Meltzer, Kenneth Tan

Research Collection School of Social Sciences

Modern low fertility is an unresolved paradox. Despite the tremendous financial growth and stability in modern societies, birth rates are steadily dropping. Almost half of the world's population lives in countries with below-replacement fertility and is projected for a continued decline. Drawing on life history theory and an evolutionary mismatch perspective, we propose that desire for social status (which is increasingly experienced by individuals in industrialized, modern societies) is a key factor affecting critical reproductive preferences. Across two experimental studies (total N = 719), we show that activating a desire for status can lead people to prefer reproductive tradeoffs that …


Old Minds, New Marketplaces: How Evolved Psychological Mechanisms Trigger Mismatched Food Preferences, Michal Folwarczny, Tobias Otterbring, Valdimar Sigurdsson, Lynn K. L. Tan, Norman P. Li Jan 2022

Old Minds, New Marketplaces: How Evolved Psychological Mechanisms Trigger Mismatched Food Preferences, Michal Folwarczny, Tobias Otterbring, Valdimar Sigurdsson, Lynn K. L. Tan, Norman P. Li

Research Collection School of Social Sciences

Principally due to unhealthy food choices, almost half of adults worldwide are overweight or obese. Current food retail practices bear some responsibility for such public health issues. We argue that numerous attempts to promote healthy eating have been unsuccessful due to the failure to account for our outdated evolved food selection mechanisms. Building on the evolutionary mismatch hypothesis and contrasting ancestral versus present-day foraging environments, we discuss how marketing activities exploit evolutionarily old food preferences and elicit unhealthy food choices for profit maximization at the expense of public health in terms of food consumption. We conclude by explaining how to …