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Cognitive Psychology

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Full-Text Articles in Applied Behavior Analysis

Different Levels Of Negative Emotions And Their Impact On Prosocial Behavior, Tsamchoe Dolma Jan 2015

Different Levels Of Negative Emotions And Their Impact On Prosocial Behavior, Tsamchoe Dolma

Dissertations and Theses @ UNI

In this fast and competitive world, people are becoming less likely to help others. According to the Bureau of Labor Statistics (2014), the volunteerism rate reached the lowest point in 2013 since 2002. This decrease in prosocial behavior makes the study of prosocial behavior important, especially with the increasing numbers of charitable organizations and their competition to attract more donors and volunteers. Public service advertisements (PSA) are used as a common medium to garner help and support, and many of them use emotional appeals to enhance persuasion. The literature on persuasion shows that emotions have persuasive power to change people's …


Hemispheric Bases For Emotion And Memory, Tad T. Brunyé, Sarah R. Cavanagh, Ruth E. Propper Dec 2014

Hemispheric Bases For Emotion And Memory, Tad T. Brunyé, Sarah R. Cavanagh, Ruth E. Propper

Department of Psychology Faculty Scholarship and Creative Works

The goal of this Research Topic was to bring together diverse scientific perspectives on lateralized brain mechanisms underlying emotion, motivation, and memory. The Topic resulted in eight articles, three of which report original research and five of which review and synthesize past research with the aim of developing new hypotheses and theory. A range of international experts with diverse backgrounds, theoretical perspectives, and experimental methods contributed to the Topic. Contributions strongly reflect this diversity, ranging from examining pupil dilation in response to viewing Rembrandt portraits to understanding how caffeine supplementation influences levels of spatial processing. In all cases, the authors …


Explaining Implicit And Explicit Affective Linkages In It Teams: Facial Recognition, Emotional Intelligence, And Affective Tone, Mary M. Dunaway Aug 2014

Explaining Implicit And Explicit Affective Linkages In It Teams: Facial Recognition, Emotional Intelligence, And Affective Tone, Mary M. Dunaway

Graduate Theses and Dissertations

Over 80 percent of task work in organizations is performed by teams. Most teams operate in a more fluid, dynamic, and complex environment than in the past. As a result, a growing body of research is beginning to focus on how teams’ emotional well-being can benefit the effectiveness of workplace team efforts. These teams are required to be adaptive, to operate in ill-structured environments, and to rely on technology more than ever before. However, teams have become so ubiquitous that many organizations and managers take them for granted and assume they will be effective and productive. Because of the increased …


Incarceration And Reintegration: How It Impacts Mental Health, April M. Marier, Alex Alfredo Reyes Jun 2014

Incarceration And Reintegration: How It Impacts Mental Health, April M. Marier, Alex Alfredo Reyes

Electronic Theses, Projects, and Dissertations

ABSTRACT

Background: Previous criminal justice policies have been non-effective leading to overpopulated prisons and unsuccessful reintegration. There is a lack of effective supportive and/or rehabilitative services resulting in high rates of recidivism and mental health implications. Objective: This study investigated the perceived impact that incarceration and reintegration with little to no supportive and/or rehabilitative services has on the mental health status of an individual. The emphasis was on participant perception and not on professional reports because of underreporting and lack of attention to mental health in the criminal justice system. Methods: Focus groups in the Inland Empire and Coachella Valley …


Do Culture And Biological Sex Influence People Who Engage In Non-Suicidal Self-Injury?, Rachel Berger May 2014

Do Culture And Biological Sex Influence People Who Engage In Non-Suicidal Self-Injury?, Rachel Berger

Graduate Theses

Non-Suicidal Self-Injury (NSSI) refers to behaviors in which a person intentionally harms and causes tissue damage to oneself, without the desire to end his or her life. There have been contradictory findings with regard to differences in NSSI by biological sex and culture. In this study, I sought to examine if adults with independent cultural self- construals would report more occurrences of NSSI in comparison to those with interdependent cultural self-construals. Furthermore, I was interested in whether females would report more instances of NSSI in comparison to males in independent based cultures, and I examined whether the methods and reasons …


Pathology And Motivation In Players Of Grand Theft Auto Iv, Christopher Michael Via Apr 2014

Pathology And Motivation In Players Of Grand Theft Auto Iv, Christopher Michael Via

Doctoral Dissertations and Master's Theses

Intrinsically motivated behavior is defined as a behavior that is performed for pure enjoyment (Ryan, Rigby & Przybylski, 2006). Video game playing is a form of intrinsically motivated behavior (Frederick & Ryan, 1995). Popular media commonly claims the act of playing video games leads individuals to behave in deviant and antisocial ways outside the confines of the gaming environment (Grossman & Christensen, 2008). Psychopathy is a primary feature of Antisocial Personality Disorder, according to the American Psychiatric Association (2013), and psychopathic criminals commit the greatest variety of crimes and more crimes of any type than the average criminal (Lynam, Whiteside …


Attachment And Adolescent Offending: An Examination Of The Links Between Sexually Abusive Behavior And The Level Of Attachment To Parents And Peers, Lee Anna Knox Mar 2014

Attachment And Adolescent Offending: An Examination Of The Links Between Sexually Abusive Behavior And The Level Of Attachment To Parents And Peers, Lee Anna Knox

Dissertations and Theses

Child sexual abuse (CSA) is recognized as a public health problem with consequences affecting all levels of the ecological model. In recent years it has been recognized that up to 40% of reported sexual offenses occur at the hands of adolescent offenders (Burton, 2000), who are defined as children aged 12-18 years. In recent years, research has suggested that attachment deficits contribute to sexual offending behavior in adolescence. The current study augments the sparse research with adolescent offenders and by exploring of the participant's perceived attachment to important others (mother/mother figures, father/father figures, and peers/friends). Participants included 101 Juvenile sex …


Why Gesture!, Gale Stam Jan 2014

Why Gesture!, Gale Stam

Faculty Publications

An editorial on the importance of gesture in understanding second language acquisition and in teaching language.


Using Noninvasive Brain Measurement To Explore The Psychological Effects Of Computer Malfunctions On Users During Human-Computer Interactions, Leanne M. Hirshfield, Philip Bobko, Alex Barelka, Stuart H. Hirshfield, Mathew T. Farrington, Spencer Gulbronson, Diane Paverman Jan 2014

Using Noninvasive Brain Measurement To Explore The Psychological Effects Of Computer Malfunctions On Users During Human-Computer Interactions, Leanne M. Hirshfield, Philip Bobko, Alex Barelka, Stuart H. Hirshfield, Mathew T. Farrington, Spencer Gulbronson, Diane Paverman

Management Faculty Publications

In today’s technologically driven world, there is a need to better understand the ways that common computer malfunctions affect computer users. These malfunctions may have measurable influences on computer user’s cognitive, emotional, and behavioral responses. An experiment was conducted where participants conducted a series of web search tasks while wearing functional nearinfrared spectroscopy (fNIRS) and galvanic skin response sensors. Two computer malfunctions were introduced during the sessions which had the potential to influence correlates of user trust and suspicion. Surveys were given after each session to measure user’s perceived emotional state, cognitive load, and perceived trust. Results suggest that fNIRS …


The Politics Of The Face-In-The-Crowd, Mark S. Mills, Kevin B. Smith, John R. Hibbing, Michael Dodd Jan 2014

The Politics Of The Face-In-The-Crowd, Mark S. Mills, Kevin B. Smith, John R. Hibbing, Michael Dodd

Department of Psychology: Faculty Publications

Recent work indicates that the more conservative one is, the faster one is to fixate on negative stimuli, whereas the less conservative one is, the faster one is to fixate on positive stimuli. The present series of experiments used the face-in-the-crowd paradigm to examine whether variability in the efficiency with which positive and negative stimuli are detected underlies such speed differences. Participants searched for a discrepant facial expression (happy or angry) amid a varying number of neutral distractors (Experiments 1 and 4). A combination of response time and eye movement analyses indicated that variability in search efficiency explained speed differences …


Suicide-Related Imagining And Acquired Capability: Investigating The Role Of Imagery In Self-Harm Behaviors, Tara C. Holaday Dec 2013

Suicide-Related Imagining And Acquired Capability: Investigating The Role Of Imagery In Self-Harm Behaviors, Tara C. Holaday

Masters Theses & Specialist Projects

The purpose of this investigation was to examine the role of suicide-related mental imagery in suicidal behavior. It was hypothesized that engagement (frequency, emotional impact, vividness, realism) with suicidal imagery would be related to suicidality, with greater engagement with imagery associated with more suicidal behaviors. Acquired capability for suicide was expected to be a mediator of this relationship. These hypotheses were tested by surveying 237 undergraduate university students (59% female; mean age = 20). Students completed a packet of self-report measures: The Modified Suicidal Cognitions Interview, The Acquired Capability for Suicide Scale, and the Self-Harm Behavior Questionnaire. Results suggested that …


Program Evaluation Of Behavior Management Training For Preschool Teachers: Child Outcomes, Erika Nicole Christianson Dec 2013

Program Evaluation Of Behavior Management Training For Preschool Teachers: Child Outcomes, Erika Nicole Christianson

Masters Theses & Specialist Projects

Due to the immense challenges faced by young children who exhibit emotion regulation problems, prevention programs have been designed to train teachers on strategies useful for improving classroom behavior. The current study examines the effects of a prevention program implemented in a blended Head Start/daycare setting and evaluates the outcomes of the training on children’s cognitive/preliteracy skills, selfregulation, and social competence in the fall and spring following teacher training. The intervention group (Western Kentucky University Child Care Center) and control group (Bryant Way Child Care Center) were part of a blended Head Start/child care preschool program. Children’s self-regulation, social competence, …


Treatment Of Psychiatric Inpatients With Relationship Dysfunction Using A Short Term Cognitive Interpersonal Intervention: A Pilot Study, Tamra Rasberry Jul 2013

Treatment Of Psychiatric Inpatients With Relationship Dysfunction Using A Short Term Cognitive Interpersonal Intervention: A Pilot Study, Tamra Rasberry

Doctoral Dissertations and Projects

Relationship conflict for the psychiatric patient can have significant detrimental effects. There are specific types of interactions that can increase conflict and predict the potential for relapse; these have been identified by research and designated as components of Expressed Emotion (EE). Cognitive Behavioral Therapy (CBT) and Interpersonal Therapy (IPT) have been very effective when targeting specific psychiatric diagnoses, but less effective when addressing relationship conflict. The majority of studies addressing relationship conflict have taken place in an outpatient, long-term setting. There is limited research that utilizes an inpatient short-term intensive therapy with relationship conflict as its sole focus, targeting areas …


Does Child Sponsorship Have A Positive Impact On The Quality Of Life And Social Behavior Of Sponsored Children? Evidence From Indonesia, Mario Carrillo May 2013

Does Child Sponsorship Have A Positive Impact On The Quality Of Life And Social Behavior Of Sponsored Children? Evidence From Indonesia, Mario Carrillo

Master's Theses

Relaxing an internal constraint of an individual at early stages of life is an approach that complements traditional policy interventions aimed to alleviate poverty. The Compassion International child sponsorship program focuses their work on the emotional, social, and spiritual development of sponsored children. This study investigates the impacts of child sponsorship on the quality of life and social behavior of sponsored children using age-eligibility as an instrument for sponsorship, a time preference experiment and a trust game. The study looks specifically at self-esteem, optimism, social trust, educational outcomes, patience and reciprocity of 286 sponsored children and 234 non-sponsored children between …


Getting A Grip On Memory: Unilateral Hand Clenching Alters Episodic Recall, Ruth E. Propper, Sean E. Mcgraw, Tad T. Brunyé Apr 2013

Getting A Grip On Memory: Unilateral Hand Clenching Alters Episodic Recall, Ruth E. Propper, Sean E. Mcgraw, Tad T. Brunyé

Department of Psychology Faculty Scholarship and Creative Works

Unilateral hand clenching increases neuronal activity in the frontal lobe of the contralateral hemisphere. Such hand clenching is also associated with increased experiencing a given hemisphere’s “mode of processing.” Together, these findings suggest that unilateral hand clenching can be used to test hypotheses concerning the specializations of the cerebral hemispheres during memory encoding and retrieval. We investigated this possibility by testing the effects of a unilateral hand clenching on episodic memory. The hemispheric Encoding/Retrieval Asymmetry (HERA) model proposes left prefrontal regions are associated with encoding, and right prefrontal regions with retrieval, of episodic memories. It was hypothesized that right-hand clenching …


Lateralized Difference In Tympanic Membrane Temperature: Emotion And Hemispheric Activity, Ruth E. Propper, Tad T. Brunyé Mar 2013

Lateralized Difference In Tympanic Membrane Temperature: Emotion And Hemispheric Activity, Ruth E. Propper, Tad T. Brunyé

Department of Psychology Faculty Scholarship and Creative Works

We review literature examining relationships between tympanic membrane temperature (TMT), affective/motivational orientation, and hemispheric activity. Lateralized differences in TMT might enable real-time monitoring of hemispheric activity in real-world conditions, and could serve as a corroborating marker of mental illnesses associated with specific affective dysregulation. We support the proposal that TMT holds potential for broadly indexing lateralized brain physiology during tasks demanding the processing and representation of emotional and/or motivational states, and for predicting trait-related affective/motivational orientations. The precise nature of the relationship between TMT and brain physiology, however, remains elusive. Indeed the limited extant research has sampled different participant populations …


Emotion, Community Development, And The Physical Environment: An Experimental Investigation Of Measurements, George E. Boone Jan 2013

Emotion, Community Development, And The Physical Environment: An Experimental Investigation Of Measurements, George E. Boone

Theses and Dissertations--Community & Leadership Development

A wide range of research fields have studied how emotions and behavior are affected by the physical environment. This gestalt theorist approach of experimental research as well seeks to measure emotion (using the valence-arousal scale) and micro-scale community development interactions when weighted physical environment factors are adjusted. Community development (CD) interactions at the micro-scale have received but slight attention from scholars in the CD research field and this study aims partially to investigate developing objective measures from social observations. CD interactions from recordings along with self-reported emotion through surveys in four quasi-experimental groups (where the environments were constructed based on …


The Lives Of Others: Social Rationality In Animals, Jeffrey R. Stevens, Andrew J. King Jan 2013

The Lives Of Others: Social Rationality In Animals, Jeffrey R. Stevens, Andrew J. King

Jeffrey Stevens Publications

Darwin (1871) boldly claimed that humans and other animals differ very little in their cognition; a statement that has raised the ire of many scientists (Bolhuis & Wynne, 2009; Penn, Holyoak, & Povinelli, 2008). Rather than stating this continuity as a fact, we will explore the similarities and differences between humans and animals in the social rationality of their decision making. We find this a fruitful exercise because it can profit researchers of both humans and animals. Our purpose here is to provide an evolutionary background of social rationality: Why do animals attend to the lives of others? To this …


Asymmetry In Resting Alpha Activity: Effects Of Handedness, Ruth E. Propper, Jenna Pierce, Mark W. Geisler, Stephen D. Christman, Nathan Bellorado Oct 2012

Asymmetry In Resting Alpha Activity: Effects Of Handedness, Ruth E. Propper, Jenna Pierce, Mark W. Geisler, Stephen D. Christman, Nathan Bellorado

Department of Psychology Faculty Scholarship and Creative Works

Frontal electroencephalographic (EEG) alpha band power during rest shows increased right, and/or decreased left, hemisphere activity under conditions of state or trait withdrawal-associated effect. Non-right-handers (NRH) are more likely to have mental illnesses and dispositions that involve such withdrawal-related effect. The aim of the study was to examine whether NRH might be characterized by increased right, relative to left, hemisphere activity during rest. Methods: The present research investigated that hypothesis by examining resting EEG alpha power in consistently-right-handed (CRH) and NRH individuals. Results: In support of the hypothesis, NRH demonstrated decreased right hemisphere alpha power, and therefore increased right hemisphere …


A Multimodal Approach For The Assessment Of Alexithymia: An Evaluation Of Physiological, Behavioral, And Self-Reported Reactivity To A Traumatic Event-Relevant Video, Sarah Jo Bujarski May 2012

A Multimodal Approach For The Assessment Of Alexithymia: An Evaluation Of Physiological, Behavioral, And Self-Reported Reactivity To A Traumatic Event-Relevant Video, Sarah Jo Bujarski

Graduate Theses and Dissertations

Evidence suggests alexithymia is often relatively elevated among people suffering from posttraumatic stress symptoms (PTSS). Despite a growing body of research supporting this relation between alexithymia and PTSS, it is unclear whether alexithymia is a unique predictor of emotional reactivity relative to posttraumatic stress symptoms. Furthermore, existing literature is largely limited to retrospective, self-reported symptoms. Therefore, the current study employed a multimodal assessment strategy for measuring emotional reactivity in the context of posttraumatic stress. More specifically, self-report, behavioral, and physiological measures were used to measure emotional responding to a traumatic event-related stimulus among motor vehicle accident victims. It was hypothesized …


"...Bless Her Little Heart!": The Culture Of Honor And Emotion Recognition, Forrest J. Rackham Jan 2012

"...Bless Her Little Heart!": The Culture Of Honor And Emotion Recognition, Forrest J. Rackham

College of Graduate Studies: Theses & Dissertations

Author's abstract: Some researchers assert that cultural display rules may explain differences in perceiving emotions (Matsumoto, Yoo, & Chung, 2010). The current study examined the display rule of masking within the Southern culture of honor. It was hypothesized that masking within the culture of honor negatively affects emotion perception sensitivity, particularly in the speed and accuracy of recognizing anger. Southern undergraduate students were primed with the culture of honor and then presented with the Emotional Expression Multimorph Task. Participants chose one of the six emotions (i.e., sad, happy, surprise, fear, disgust, or anger). It was hypothesized participants in the masking …


Amygdalar Stimulation Produces Alterations On Firing Properties Of Hippocampal Place Cells, Eun Joo Kim, Earnest S. Kim, Mijeong Park, Jeiwon Cho, Jeansok J. Kim Jan 2012

Amygdalar Stimulation Produces Alterations On Firing Properties Of Hippocampal Place Cells, Eun Joo Kim, Earnest S. Kim, Mijeong Park, Jeiwon Cho, Jeansok J. Kim

Faculty Publications - Psychology Department

Stress is a biologically ubiquitous factor that, when perceived uncontrollable by humans and animals, can have lingering adverse effects on brain and cognitive functions. We have previously reported that rats that experienced inescapable-unpredictable stress subsequently exhibited decreased stability of firing rates of place cells in the CA1 hippocampus, accompanied by impairments in CA1 long-term synaptic potentiation and spatial memory consolidation. Because the elevated level of glucocorticoid hormones and the heightened amygdalar activity have been implicated in the emergence of stress effects on the hippocampus, we investigated whether administration of corticosterone and electrical stimulation of the amygdala can produce stress-like alterations …


The Differential Association Between Alexithymia And Primary Versus Secondary Psychopathy, Gwendoline Cecilia Lander, Catherine J. Lutz-Zois, Mark S. Rye, Jackson A. Goodnight Jan 2012

The Differential Association Between Alexithymia And Primary Versus Secondary Psychopathy, Gwendoline Cecilia Lander, Catherine J. Lutz-Zois, Mark S. Rye, Jackson A. Goodnight

Psychology Faculty Publications

Using a sample of 104 college students, this study tested the hypothesis that alexithymia is positively related to secondary (also known as “neurotic psychopathy”), but not primary psychopathy (i.e., inability to form emotional bonds with others and a fear insensitivity). Participants completed the TAS-20 (alexithymia), the LSRP (primary and secondary psychopathy), the PPI-R (psychopathy), and the trait version of the STAI (trait anxiety). The interaction between the latter two measures was used as a second index of primary and secondary psychopathy. Support was found for the study hypothesis with both methods of assessing psychopathy (i.e., the LSRP subscales or the …


When A Promotion Is Denied: The Effects Of Decision Stage On Perceptions Of Promotion And Price Fairness, Monika Kukar-Kinney, Lan Xia, Kent B. Monroe Jan 2011

When A Promotion Is Denied: The Effects Of Decision Stage On Perceptions Of Promotion And Price Fairness, Monika Kukar-Kinney, Lan Xia, Kent B. Monroe

Marketing Faculty Publications

Marketers frequently use promotions to enhance sales and increase consumers' perceptions of value. However, most promotions usually come with restrictions, such as time expiration, quantity or product model restriction, etc. In the present research, the effect of the stage in the purchase process when the consumer finds out about the restriction is investigated. The findings indicate that the later in the purchase process the consumer discovers the restriction, the greater is the perception that the effort invested into the purchase is wasted, consequently resulting in lower promotion and price fairness. This effect is mediated through the feeling of entitlement to …


Mechanisms For Decisions About The Future, Jeffrey R. Stevens Jan 2011

Mechanisms For Decisions About The Future, Jeffrey R. Stevens

Jeffrey Stevens Publications

Evolutionary and psychological perspectives on decision making remain largely separate endeavors. The bounded rationality approach integrates these two perspectives by focusing on simple, plausible mechanisms of decision making and the cognitive capacities needed to implement these mechanisms. Decisions about the future provide a class of decisions that lend themselves to a bounded rationality approach. Though many different mechanisms may exist for making decisions about the future, only a subset of these mechanisms actually require a representation of the future. The bounded rationality approach helps focus on the cognitive capacities and decision mechanisms that are necessary for a full understanding of …


Development Of A Lung Cancer-Specific Model For Support Group Interest, Laura Testerman Sep 2010

Development Of A Lung Cancer-Specific Model For Support Group Interest, Laura Testerman

Loma Linda University Electronic Theses, Dissertations & Projects

Despite high levels of both emotional and physical distress and desire for utilization of support group services, lung cancer patients rarely participate in these supportive services. Lung cancer survivors’ interest in and use of supportive psychosocial services remains poorly understood, and Internet-based services may be of particular benefit to this population. The Behavioral Model for Vulnerable Populations, which emphasizes Predisposing (i.e., demographic as well as attitudes about support services), Enabling (i.e., accessibility of services), and Illness (i.e., need for services based on health) factors, was applied to the prediction of survivors’ behavioral intention to participate in face-to-face support groups (F2F) …


Locus Of Control And The Age Difference In Free Recall From Episodic Memory, Paul Amrhein, Judith K. Bond, Derek Hamilton Mar 2010

Locus Of Control And The Age Difference In Free Recall From Episodic Memory, Paul Amrhein, Judith K. Bond, Derek Hamilton

Department of Psychology Faculty Scholarship and Creative Works

The authors investigated the relation of locus of control (LOC) to age differences in free-recall memory performance. Older and younger participants completed P. C. Duttweiler's (1984) Internal Control Index (ICI) and subsequently performed free-recall memory tasks. Compared with the younger participants, the older participants exhibited poorer recall with more intrusions and uncorrected repetition errors as well as reduced categorical clustering. For the older participants with less internal LOC, recall proportion and item-pair associative recall clustering were lower than for the older participants with more internal LOC. By contrast, the younger participants did not exhibit any LOC effects in their recall …


A Pilot Study Of Bibliotherapy To Reduce Alcohol Problems Among Patients In A Hospital Trauma Center, Paul Amrhein, Timothy Apodaca, William R. Miller, Carol R. Schermer Jul 2009

A Pilot Study Of Bibliotherapy To Reduce Alcohol Problems Among Patients In A Hospital Trauma Center, Paul Amrhein, Timothy Apodaca, William R. Miller, Carol R. Schermer

Department of Psychology Faculty Scholarship and Creative Works

Because alcohol use plays a major role in many injuries that require hospital care, there is increasing interest in developing interventions to address alcohol problems among emergency department and trauma center patients. The aim of the current study was to extend past research on brief interventions by investigating the use of a self-help manual to treat problem drinkers in a hospital trauma center. Forty injured patients who were either intoxicated at the time of injury or screened positive for harmful drinking were randomly assigned to receive either a brief assessment and a self-help booklet with no more than 5 minutes …


Evaluation Of A Progressive Model For Identifying Preferred Stimuli For Children With Developmental Disabilities, Amanda M. Karsten Aug 2008

Evaluation Of A Progressive Model For Identifying Preferred Stimuli For Children With Developmental Disabilities, Amanda M. Karsten

Dissertations

Preference assessments for individuals with disabilities differ along many dimensions, including time requirements for implementation and probability of identifying a hierarchy of relative preferences. Some methods of assessment are also more conducive to use with individuals who exhibit problem behavior or certain prerequisite skills. Inaccurate results and loss of valuable treatment time are among the risks associated with selecting ineffective or unnecessarily lengthy procedures. The purpose of the current investigation was to evaluate a progressive model for conducting preference assessments which incorporates many of the aforementioned considerations. Concurrent-operant reinforcer evaluations were used to verify assessment findings. Based on 17 participants …


Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson Jan 2008

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …