Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Wright State University (37)
- Singapore Management University (23)
- Embry-Riddle Aeronautical University (15)
- Antioch University (11)
- Western Kentucky University (10)
-
- City University of New York (CUNY) (7)
- Kennesaw State University (4)
- Old Dominion University (4)
- Technological University Dublin (4)
- Liberty University (3)
- University of Richmond (3)
- Brigham Young University (2)
- Central Washington University (2)
- Florida Institute of Technology (2)
- Otterbein University (2)
- Universitas Indonesia (2)
- University of Arkansas, Fayetteville (2)
- University of Missouri, St. Louis (2)
- University of Nebraska - Lincoln (2)
- University of Nevada, Las Vegas (2)
- American University in Cairo (1)
- Anderson University (1)
- Association of Arab Universities (1)
- Belmont University (1)
- Bowling Green State University (1)
- Bucknell University (1)
- Butler University (1)
- Calvin University (1)
- Claremont Colleges (1)
- Dominican University of California (1)
- Keyword
-
- Best Integrated Writing (23)
- Wright State University (23)
- BIW (22)
- Department of English Language and Literatures (22)
- 2014 (14)
-
- 2015 (9)
- Leadership (8)
- Advertising (4)
- Creativity (4)
- Decision making (4)
- Consumer Behavior (3)
- Consumer behavior (3)
- Cultivated meat (3)
- Executive protection (3)
- Identity (3)
- Insider threats (3)
- Leadership effectiveness (3)
- Basketball (2)
- Burnout (2)
- CST 2320 (2)
- Consumer acceptance (2)
- Dr. Hee Young Shin Assistant Professor of Economics (2)
- Dr. Sharon A. Showman (2)
- Economics (2)
- Emotional intelligence (2)
- Employees (2)
- Equality (2)
- Ethics (2)
- Fear (2)
- Framing (2)
- Publication Year
- Publication
-
- Best Integrated Writing (37)
- Research Collection Lee Kong Chian School Of Business (18)
- Antioch University Dissertations & Theses (11)
- Publications (10)
- Masters Theses & Specialist Projects (9)
-
- Research Collection School of Social Sciences (5)
- Dissertations (4)
- Dissertations, Theses, and Capstone Projects (3)
- International Bulletin of Political Psychology (3)
- International Journal of Religious Tourism and Pilgrimage (3)
- Senior Honors Theses (3)
- Theses and Dissertations (3)
- Department of Management: Faculty Publications (2)
- International Journal of Aviation, Aeronautics, and Aerospace (2)
- Management Faculty Publications (2)
- Student Theses and Dissertations (2)
- Undergraduate Distinction Papers (2)
- ADVANCE Reports (1)
- Al Jinan الجنان (1)
- All Faculty Scholarship for the College of Business (1)
- Atlantic Marketing Association Proceedings (1)
- Atlantic Marketing Journal (1)
- Barowsky School of Business | Faculty Scholarship (1)
- Business Faculty Publications and Presentations (1)
- Business and Economics Honors Papers (1)
- CMC Senior Theses (1)
- CORE (1)
- Capstones (1)
- Computer Ethics - Philosophical Enquiry (CEPE) Proceedings (1)
- Conference papers (1)
- Publication Type
Articles 91 - 120 of 172
Full-Text Articles in Applied Behavior Analysis
Servant Leadership Characteristics And Empathic Care: Developing A Culture Of Empathy In The Healthcare Setting, Mark Anthony Martin
Servant Leadership Characteristics And Empathic Care: Developing A Culture Of Empathy In The Healthcare Setting, Mark Anthony Martin
Antioch University Dissertations & Theses
The purpose of this study was to assess the degree to which servant leadership characteristics are exhibited in medical group practices, and the degree to which servant leadership characteristics correlated with measures of empathic care. This study featured an explanatory mixed methods research design embedded in appreciative inquiry. A total of 189 mid-level practitioners consisting of nurse practitioners, physician assistants, and practice mangers responded to a 32-item scale survey that featured a six-point Likert scale to measure servant leadership items and a 10-point continuous scale to assess measures of empathic care. The servant leadership items were based on the seven …
Do Male And Female Soccer Players Differ In Helping? A Study On Prosocial Behavior Among Young Players, Paul A. M. Van Lange, Zoi Manesi, R. W. J. Meershoek, Minglian Yuan, Mengchen Dong, N. J. Van Doesum
Do Male And Female Soccer Players Differ In Helping? A Study On Prosocial Behavior Among Young Players, Paul A. M. Van Lange, Zoi Manesi, R. W. J. Meershoek, Minglian Yuan, Mengchen Dong, N. J. Van Doesum
Research Collection School of Social Sciences
Acting prosocially can be quite challenging in one of the most salient intergroup contexts in contemporary society: Soccer. When winning is the ultimate goal, balancing self-interest with helping a fellow player in distress can be a tough decision; yet it happens. To date, we know little about what motivates soccer players to offer such help in the heat of the game. We propose that sex and what is at stake will matter in such prosocial dilemma situations. A pilot study (N = 107) indicated that female players may be more likely to help than male players, but this difference was …
Testing An Adapted And Integrated Model Of Motivation To Lead And Intention To Apply, Mandolen Mull
Testing An Adapted And Integrated Model Of Motivation To Lead And Intention To Apply, Mandolen Mull
Human Resource Development Theses and Dissertations
Leader development is a growing field of study within the leadership and human resource development (HRD) fields. As such, various studies have evaluated the traits, skills, and situational influences that contribute to an individual’s likelihood of becoming a leader. However, often researchers fail to examine an individual’s intention to apply for a leadership position within their examination of an individual’s leadership potential. Although prior research has examined the motivation to lead (MTL), very little research has examined the relationship between an individual’s MTL and their intention to apply for a leadership position. Furthermore, no research to date has evaluated the …
Information Privacy Concerns In The Age Of Internet Of Things, Madhav Sharma, David Biros
Information Privacy Concerns In The Age Of Internet Of Things, Madhav Sharma, David Biros
KSU Proceedings on Cybersecurity Education, Research and Practice
Internet of things (IoT) offer new opportunities for advancement in many domains including healthcare, home automation, manufacturing and transportation. In recent years, the number of IoT devices have exponentially risen and this meteoric rise is poised to continue according to the industry. Advances in the IoT integrated with ambient intelligence are intended to make our lives easier. Yet for all these advancements, IoT also has a dark side. Privacy and security were already priorities when personal computers, devices and work stations were the only point of vulnerability to personal information, however, with the ubiquitous nature of smart technologies has increased …
07. Gender In Leadership, Illinois Mathematics And Science Academy
07. Gender In Leadership, Illinois Mathematics And Science Academy
CORE
This module encompasses the controversy and broadness of gender. Students begin with recognizing their subconscious gender biases, followed by a providing them with a vernacular of culture to help students better understand and differentiate terms. Then the students will explore the fluidity of gender through discussion on gender X and transgender. Furthermore, there will be an activity about the origin of gender roles, and how that shaped gender roles today. The students will also be able to apply their learnings to the real world by learning how to resolve conflict regarding gender and sexuality.
Best Integrated Writing 2018 - Complete Edition
Best Integrated Writing 2018 - Complete Edition
Best Integrated Writing
Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. The journal is published annually by the Wright State University Department of English Language and Literatures.
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
Beyond Personal Control: When And How Executives' Beliefs In Negotiable Fate Foster Entrepreneurial Orientation And Firm Performance, Evelyn W. M. Au, Xin Qin, Zhi-Xue Zhang
Beyond Personal Control: When And How Executives' Beliefs In Negotiable Fate Foster Entrepreneurial Orientation And Firm Performance, Evelyn W. M. Au, Xin Qin, Zhi-Xue Zhang
Research Collection School of Social Sciences
Negotiable fate, the belief that fate imposes boundaries within which personal actions can shape outcomes, is rooted in Chinese collective wisdom. This belief is hypothesized to prompt executives to use of available resources to create opportunities by directing their attention to controllable aspects of unpredictable environments. Thus, executives' endorsement of negotiable fate beliefs is expected not only to enhance firm-level entrepreneurial orientation, but also to positively predict firm innovation and financial performance. We further expect these mediation effects to be stronger under dynamic environments. Studies of top executives in China support the theorized moderated-mediation model. By providing evidence for its …
Decision Making: Do People With Dark Triad Traits Utilize Advice?, Elizabeth D. Mcnamara, Alexander T. Jackson, Aneeqa T. Thiele, Stacey M. Stremic, Satoris S. Howes Dr., Michael Hein, Mark C. Frame
Decision Making: Do People With Dark Triad Traits Utilize Advice?, Elizabeth D. Mcnamara, Alexander T. Jackson, Aneeqa T. Thiele, Stacey M. Stremic, Satoris S. Howes Dr., Michael Hein, Mark C. Frame
River Cities Industrial and Organizational Psychology Conference
This research study seeks to gain a better understanding of the effects of the dark triad (narcissism, Machiavellianism, psychopathy) on advice taking. This research examined whether or not the dark triad traits result in working professionals being more or less likely to accept advice when making a decision. Past research has shown that outcomes are generally more favorable when the person who is making the decision takes the advice of another person into consideration. Despite this fact, I hypothesized that people with higher narcissistic or psychopathic traits will not accept advice when making a decision. Additionally, I hypothesized that Machiavellians …
Work Ethic, Turnover, And Performance: An Examination Of Predictive Validity For Entry-Level Employees, Christina Banister
Work Ethic, Turnover, And Performance: An Examination Of Predictive Validity For Entry-Level Employees, Christina Banister
Dissertations
Work ethic is continually cited as a top factor in hiring new employees (Flynn, 1994; Shimko, 1990; VanNess, Melinsky, Buff, & Seifert, 2010). Research on the relationship between work ethic and job performance has typically shown positive results in a variety of contexts (Meriac & Gorman, 2017; Miller et al., 2002). The purpose of this study was to examine dimensions of work ethic and its relationship with turnover and contextual performance in an often-neglected segment of the workforce: entry-level employees. Data were collected from a large fast food franchise, including work ethic, turnover data, and supervisor-rated job performance. In Study …
Graves, Gifts, And The Bereaved Consumer: A Restorative Perspective Of Gift Exchange, Jenna M. Drenten, Kristy Mcmanus, Lauren I. Labrecque
Graves, Gifts, And The Bereaved Consumer: A Restorative Perspective Of Gift Exchange, Jenna M. Drenten, Kristy Mcmanus, Lauren I. Labrecque
School of Business: Faculty Publications and Other Works
When a gifting relationship is disrupted by death, why might a living consumer continue to invest in it? Consumer spending on deceased loved ones does not end with the funeral. Given the embodying power of a physical gravesite, this article examines the practice of gift giving to the deceased in the context of American cemeteries. We employ a longitudinal approach, in which 180 cemetery gravesites were photographed. The photographic data are coupled with a netnography of grief and bereavement communities. Findings support a restorative perspective of gift exchange. Bereaved consumers utilize restorative giving as a mechanism to cope with loss …
Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford
Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford
Marriott Student Review
A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.
Best Integrated Writing 2017 - Complete Edition
Best Integrated Writing 2017 - Complete Edition
Best Integrated Writing
Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. The journal is published annually by the Wright State University Department of English Language and Literatures.
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Examining The Effect Of Expatriate Narcissism Levels On Cultural Adjustment And Global Leadership Effectiveness, Emily M. Martin
Examining The Effect Of Expatriate Narcissism Levels On Cultural Adjustment And Global Leadership Effectiveness, Emily M. Martin
Masters Theses & Specialist Projects
The purpose of this study was to investigate the relationship between narcissism, cultural adjustment, and leadership of expatriates. Specifically, it was predicted that cultural adjustment would partially mediate the relationship between narcissism and selfperceptions of leadership effectiveness such that narcissism would be negatively related to cultural adjustment, and cultural adjustment would be positively related to selfperceptions of leadership effectiveness. It was also predicted that cultural adjustment would partially mediate the relationship between narcissism and LMX perceptions such that narcissism would be negatively related to cultural adjustment, and cultural adjustment would be positively related to LMX perceptions. Fifty-three participants completed an …
Intercollegiate Athlete Perceptions Of Justice In Team Disciplinary Decisions, Jared M. Diaz
Intercollegiate Athlete Perceptions Of Justice In Team Disciplinary Decisions, Jared M. Diaz
Masters Theses & Specialist Projects
The present study examined justice perceptions of an intercollegiate athlete who was punished for a team rule violation outside of competition. This scenario study is a modified replication of Severs’ (2009) study on justice perceptions of intercollegiate athletes; one additional factor, importance of the next competition, was examined in the current study. Perceptions of fairness and perceptions of likelihood of deterring future misconduct were examined using a factorial design with two levels of punishment severity (severe and moderate), two levels of misconduct severity (severe and moderate), two types of punishment distribution (consistent and conditional), and two types of game importance …
An Examination Of The Incremental Validity Of The Serve-Specific Core Self-Evaluation Scale Over The Core Self-Evaluation Scale In Predicting Serve Performance, Joshua S. Bowman
An Examination Of The Incremental Validity Of The Serve-Specific Core Self-Evaluation Scale Over The Core Self-Evaluation Scale In Predicting Serve Performance, Joshua S. Bowman
Masters Theses & Specialist Projects
This study examined the relationship of the serve-specific core self-evaluation scale (SS-CSES) with serve performance of inter-collegiate volleyball athletes. The SSCSES is a modified version of the core self-evaluations scale (CSE). It was hypothesized that SS-CSES would be related to serve performance, that SS-CSE would be more related to serve performance than CSE, and that SS-CSE would have incremental validity over CSE when predicting serve performance. Responses to the two scales and selfassessments of server performance were collected online through self-report questionnaire. Additionally, NCAA serve statistics were collected by the researchers. Results indicated that SS-CSE was a stronger predictor of …
The Effects Of Parametrically Manipulating The Ratio Of Complimentary To Constructive Feedback Statements On Performance, Amanda Mentzer
The Effects Of Parametrically Manipulating The Ratio Of Complimentary To Constructive Feedback Statements On Performance, Amanda Mentzer
Dissertations, Theses, and Capstone Projects
Performance feedback is frequently discussed and implemented. Although shown to be quite effective, the characteristics of feedback have yet to be fully explored. Feedback ratio was explored in this study. While participants evaluated the postural safety of body positions presented on a computer screen, researchers measured the (a) number of s that it took participants to evaluate body positions (i.e., response time), (b) percent of correctly evaluated body positions (i.e., percent correct), and (c) extent to which participants appreciated the statements they received after responding (i.e., rating). Using a mixed-factorial design, researchers manipulated feedback within groups and feedback ratio between …
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers
Senior Honors Theses
In looking at technology and how technology affects an individual, research indicates that a number of stereotypes exist about the people that most frequently use technology. A large portion of these stigmas involve the personality or gender of those that work with or use technology. The research that indicates that these stereotypes exist within the field of Information Technology (IT) but does not expand to look at the general population and their use of technology. More specifically, the research has not focused on the individuals who are simply interested in information technology and who are talented in working with technology. …
Blame The Shepherd Not The Sheep: Imitating Higher-Ranking Transgressors Mitigates Punishment For Unethical Behavior, Christopher W. Bauman, Leigh Plunkett Tost, Ong, Madeline
Blame The Shepherd Not The Sheep: Imitating Higher-Ranking Transgressors Mitigates Punishment For Unethical Behavior, Christopher W. Bauman, Leigh Plunkett Tost, Ong, Madeline
Research Collection Lee Kong Chian School Of Business
Do bad role models exonerate others’ unethical behavior? Based on social learning theory and psychologicaltheories of blame, we predicted that unethical behavior by higher-ranking individuals changes howpeople respond to lower-ranking individuals who subsequently commit the same transgression. Fivestudies explored when and why this rank-dependent imitation effect occurs. Across all five studies, wefound that people were less punitive when low-ranking transgressors imitated high-ranking membersof their organization. However, imitation only reduced punishment when the two transgressors werefrom the same organization (Study 2), when the transgressions were highly similar (Study 3), and whenit was unclear whether the initial transgressor was punished (Study 5). …
Suffering In Silence: Investigating The Role Of Fear In The Relationship Between Abusive Supervision And Defensive Silence, Christian Kiewitz, Simon Lloyd D. Restubog, Mindy K. Shoss, Patrick Raymund James M. Garcia, Robert L. Tang
Suffering In Silence: Investigating The Role Of Fear In The Relationship Between Abusive Supervision And Defensive Silence, Christian Kiewitz, Simon Lloyd D. Restubog, Mindy K. Shoss, Patrick Raymund James M. Garcia, Robert L. Tang
Management and Marketing Faculty Publications
Drawing from an approach-avoidance perspective, we examine the relationships between subordinates’ perceptions of abusive supervision, fear, defensive silence, and ultimately abusive supervision at a later time point. We also account for the effects of subordinates’ assertiveness and individual perceptions of a climate of fear on these predicted mediated relationships. We test this moderated mediation model with data from three studies involving different sources collected across various measurement periods. Results corroborated our predictions by showing (a) a significant association between abusive supervision and subordinates’ fear, (b) second-stage moderation effects of subordinates’ assertiveness and their individual perceptions of a climate of fear …
Best Integrated Writing 2016 - Complete Edition
Best Integrated Writing 2016 - Complete Edition
Best Integrated Writing
Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. The journal is published annually by the Wright State University Department of English Language and Literatures.
Christian Nonprofit Ceos:Ethical Idealism, Relativism, And Motivation, Sharlene Garces Baragona
Christian Nonprofit Ceos:Ethical Idealism, Relativism, And Motivation, Sharlene Garces Baragona
Dissertations
Strong ethical character and the ability to inspire others form crucial areas for leadership effectiveness, particularly in nonprofits. This study explored the relationship between ethical ideologies (idealism and relativism) and inspirational motivation of Christian nonprofit CEOs affiliated with the Christian Child and Family Services Association. The Ethics Position Questionnaire of Forsyth (1980), the Bass and Avolio (2004) Multifactor Leadership Questionnaire Leader Form (5X Short) – Inspirational Motivation, and a demographic questionnaire comprised the 30-item survey for this study. The participants’ responses were collected either online or on paper and were analyzed using Pearson product-moment correlation coefficient. The response rate was …
Developing A Measure Assessing Virtual Organizational Citizenship Behaviors, Samuel Louis Galbraith
Developing A Measure Assessing Virtual Organizational Citizenship Behaviors, Samuel Louis Galbraith
Masters Theses & Specialist Projects
In a time when technology is an integral part of life, virtual workplaces are becoming more of a staple in organizations and will likely continue to do so as technology use increases (Cascio, 2000). Due to the rise in virtual workplaces, employees are interacting face-to-face less, and organizations are requiring more from them. Employees must perform behaviors that are outside of their formal job description. These positive behaviors are considered to be organizational citizenship behaviors (OCBs), which are employee behaviors that promote organizational effectiveness that are not part of an employee’s formal job description and are therefore not formally recognized …
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Selected Honors Theses
The purpose of this thesis is to apply trait theory through psychoanalysis in an attempt to determine why three noted entrepreneurs: Andrew Carnegie, Walt Disney, and Oprah Winfrey, were highly successful in their respective ventures as well as discuss the extent to which indicative traits of entrepreneurial success were present in the subjects studied. Research shows that components of entrepreneurs’ traits and motivation have a direct relationship to the start-up and continued success of new venture firms (Baum, Locke, 2004) which means more accurate definitions of traits responsible for entrepreneurial success are beneficial to investors, entrepreneurs, and the entire economic …
Facilitating A Whole-Life Approach To Career Development: The Role Of Organizational Leadership, Michael L. Litano, Debra A. Major
Facilitating A Whole-Life Approach To Career Development: The Role Of Organizational Leadership, Michael L. Litano, Debra A. Major
Psychology Faculty Publications
This article focuses on the whole-life approach to career development. A review of the ways in which career paths have been conceptualized over time demonstrates that increasing consideration has been given to nonwork factors (i.e., personal life and family life) in defining careers. The whole-life perspective on career development acknowledges that employees are striving for opportunities for professional development as well as individualized work-life balance, which changes over the life course. Although the careers literature has emphasized interorganizational mobility as the primary mechanism for achieving these goals, whole-life career development can also be achieved within a single organization when organizational …
Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus
Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus
Conference papers
Abstract
In a global economy, knowledge may be a company’s greatest competitive advantage (Davenport & Prusak 2000). As such, competition for this resource has driven an increased demand for “a conscious strategy [by organisations] of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance” (O’Dell et al. 1998). Thus, it is the aim of this paper to provide an investigative look at the factors influencing the willingness of employees to knowledge share (KS) within an organisational context. Separated into two …
Wellness, Relaxation, Creativity: Development Of A Business Plan Igniting The Creative Journey Towards Self-Actualization, Julie A. Wolasz
Wellness, Relaxation, Creativity: Development Of A Business Plan Igniting The Creative Journey Towards Self-Actualization, Julie A. Wolasz
Creativity and Change Leadership Graduate Student Master's Projects
This project explores the affective side of creativity and its involvement in personal growth towards self-actualization. The author proposes that the implementation of relaxation techniques and creative training methods in a specialized spa-like retreat setting could assist an individual in their goals towards reaching self-actualization and ultimately producing a more creative person. The finished product includes a business plan identifying a business that is dedicated to guiding individuals towards self-actualization through a creative journey utilizing relaxation techniques, mindfulness and creativity training.
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Marketing Theses & Dissertations
This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Atlantic Marketing Journal
Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …