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Full-Text Articles in Psychology

How Do Religious Beliefs, Practices, And Experiences Impact Mental Health?, Samantha Coyne, Margo Gregor Jan 2025

How Do Religious Beliefs, Practices, And Experiences Impact Mental Health?, Samantha Coyne, Margo Gregor

Williams Honors College, Honors Research Projects

The following literature review discusses the influence religious practices, beliefs, and experiences impact mental health. The discussion will revolve around three main religions: Catholocism, Judaism, and other denominations of Christianity. Negative and positive influences of religion on mental health were found and discussed.


Smart Goal-Setting On Behaviors To Enhance Intrinsic Motivation For Exercise: A Pilot Study With Orangetheory Fitness Participants, Adam Relitz Jan 2025

Smart Goal-Setting On Behaviors To Enhance Intrinsic Motivation For Exercise: A Pilot Study With Orangetheory Fitness Participants, Adam Relitz

Williams Honors College, Honors Research Projects

Abstract

PURPOSE: Sustaining long-term motivation for exercise remains a challenge within health and fitness, particularly when extrinsic factors like weight loss dominate motivational strategies. This study investigates the role of behavioral SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goal-setting in fostering intrinsic motivation, a self-driven form of engagement, among participants in a structured fitness program. The primary aim was to evaluate the effectiveness of a SMART goal-setting curriculum in promoting intrinsic motivation and behavior-based goals over external outcomes like losing weight. METHODS: Participants (N = 24) were recruited from a fitness challenge program and selected one behavioral SMART goal from a …


Sentence Determination As A Function Of Sex Offender Gender, Kyle Gamache, Matt Zaitchik, Judith Platania, Willem Pontbriand Jan 2025

Sentence Determination As A Function Of Sex Offender Gender, Kyle Gamache, Matt Zaitchik, Judith Platania, Willem Pontbriand

Arts & Sciences Faculty Publications

The current study examines perceptions of dangerousness and sentencing recommendations for female sex offenders (FSOs) compared to male sex offenders (MSOs). Participants (N = 82) were randomly assigned to read one of three vignettes depicting a sexual offense committed by a male, female, or male-female co defendant pair. Key individual difference variables—Need for Cognition (NFC) and Gender Role Beliefs (GRB)—were assessed to examine their influence on sentencing and attributional judgments. NFC emerged as a significant moderator: participants with low NFC assigned longer sentences to FSOs, whereas high NFC participants gave longer sentences to MSOs. Participants endorsing traditional gender role beliefs …


Relationship Partners’ Experiences Of Managing Conflict With Individualist And Collectivist Cultural Perspectives: A Reflexive Thematic Analysis, Rebecca Alithia Payan Jan 2025

Relationship Partners’ Experiences Of Managing Conflict With Individualist And Collectivist Cultural Perspectives: A Reflexive Thematic Analysis, Rebecca Alithia Payan

Department of Conflict Resolution Studies Theses and Dissertations

In the United States, the increasing number of multicultural marriages leads to the individualistic traditional American nuclear family colliding with ideals from a collective culture. This conflict over individualistic and collective nature can lead to martial conflict, including divorce. In this context, this study seeks to answer an important question: How do relationship partners experience managing conflict, considering individualist and collectivist perspectives in the United States? The methodology utilized the Medium-Q of Reflexive Thematic Analysis of data gathered from qualitative open-ended interview questions and a brief survey. Findings reveal engaging themes, leading us to understand that individualism and collectivism influence …


A Look Into A Great Coach: Qualitative Study Of Post-Game Talks Of A Highly Successful Volleyball Collegiate Coach, Daniel Nobuo Llarenas Jan 2025

A Look Into A Great Coach: Qualitative Study Of Post-Game Talks Of A Highly Successful Volleyball Collegiate Coach, Daniel Nobuo Llarenas

University of the Pacific Theses and Dissertations

The primary purpose of this study was to explore the post-game talks of a highly successful collegiate coach. A total of 19 post game talks were audio recorded during the 2012 championship season of the University of California Irvine (UCI) Men’s Volleyball team. Coach John Speraw; an American Caucasian Division I Men’s Collegiate Volleyball coach and was the Head coach during the 2012 season. Post game talks were recorded with intentions of assessing content and transcribed verbatim with the average length of each talk was 7 minutes and 23 seconds (4:36 – 23:04 mins). Analyses of the transcripts revealed 2 …


Utilizing The Spatial Evaluation Of Language And Flexibility For Youth (Self-Y) In Clinical Case Conceptualization, Katelyn Frahm Jan 2025

Utilizing The Spatial Evaluation Of Language And Flexibility For Youth (Self-Y) In Clinical Case Conceptualization, Katelyn Frahm

Graduate Theses/Dissertations

Individuals diagnosed with autism spectrum disorder (ASD) often experience challenges with restricted and repetitive behaviors, relating directly to challenges with psychological flexibility (Hyman et al., 2020; Hayes et al., 2006). Unfortunately, the history of applied behavior analysis has extended harmful implications of treatment that have focused on compliance training and punishment, often worsening psychological flexibility (Sandoval-Norton et al., 2019). Research is calling behavior analysis to combine flexible approaches, such as Acceptance and Commitment Therapy, with technologies exploring the intricacies of individual relational networks (Hayes et al., 1999; Hayes et al., 2022; Hayes & King, 2024). The present study introduced the …


An Interpretative Phenomenological Study Of Sexual Assault Investigations In Sexual Assault Response Teams (Sarts), Caitlyn Marie Clark Jan 2025

An Interpretative Phenomenological Study Of Sexual Assault Investigations In Sexual Assault Response Teams (Sarts), Caitlyn Marie Clark

Theses and Dissertations

This applied dissertation was designed to provide further insight into sexual assault investigations and response from the lived experiences of Sexual Assault Response Team and Task Force criminal justice professionals. There has been limited research on Sexual Assault Response Teams (SARTs), Multidisciplinary Teams (MDTs), and Sexual Assault Task Force (SATF) units, specifically encompassing the lived experiences of their members. This interpretative phenomenological study sought to explore these collaborative multidisciplinary teams from the lived experiences of the criminal justice professionals who represent them and to analyze the factors of sexual assault investigations and response that these members find significant.

In this …


The Effect Of Need For Cognition & Need For Affect On Human Reliance And Artificial Intelligence Interactions, Aliyah Mcgowan Jan 2025

The Effect Of Need For Cognition & Need For Affect On Human Reliance And Artificial Intelligence Interactions, Aliyah Mcgowan

Doctoral Dissertations and Master's Theses

Abstract

With the increased use of Artificial Intelligence (AI) automations in fields like medical diagnoses and mental health queries, there are concerns regarding an individual’s trust and reliance on the technology. Reliance on AI output may lead an individual to accept inaccurate or incorrect information without further analysis. Trust may influence reliance and trust formation may be a product of affective processing. This study investigated the relationship between Need for Affect (NFA), Need for Cognition (NFC), and trust and reliance on AI interactions. Participants were assessed on the NFA scale for willingness to approach or avoid emotional stimuli, the NFC …


Learning By Teaching With Deliberate Errors Promotes Argumentative Reasoning, Sarah Shi Hui Wong Jan 2025

Learning By Teaching With Deliberate Errors Promotes Argumentative Reasoning, Sarah Shi Hui Wong

Research Collection School of Social Sciences

Reasoning and arguing well lies at the core of thinking and constructing knowledge about complex, controversial issues. Leveraging the techniques of learning by teaching and deliberate erring, the present study developed and tested a novel intervention—learning by misteaching—to boost argumentative reasoning. University students (N = 208) were trained on argumentation strategies and studied a dual-position argumentative text on a controversial topic using one of three learning methods: notetaking, correct teaching, or misteaching. The notetaking group prepared to be tested and wrote study notes while generating good arguments about the topic, whereas both teaching groups prepared to teach and wrote a …


The Anxious Generation, How The Great Rewiring Of Childhood Is Causing Epidemic Of Mental Illness, Jay Nathan Dec 2024

The Anxious Generation, How The Great Rewiring Of Childhood Is Causing Epidemic Of Mental Illness, Jay Nathan

Journal of Global Awareness

No abstract provided.


The Mediation Of Financial Behavior To Financial Literacy And Spending Habits Of Gen Z: An Exploratory Factor Analysis, Joel Mark Rodriguez, Del Carmen Labong, Lourdes Palallos Dec 2024

The Mediation Of Financial Behavior To Financial Literacy And Spending Habits Of Gen Z: An Exploratory Factor Analysis, Joel Mark Rodriguez, Del Carmen Labong, Lourdes Palallos

Journal of Global Awareness

The study aims to explain the relationship of financial literacy with spending habits and behavior. Financial behavior is a mediator of Generation Z. Financial literacy is a very important dimension in making financial decisions, and this research highlighted the direct and indirect impacts that financial literacy exerts on spending behavior. Data is collected from 317 respondents using a structured questionnaire measuring financial literacy, financial behavior, and spending behavior. Correlation, regression, mediation analysis, and Structural Equation Modeling have been used in evaluating these relationships. Financial literacy directly reflects a strong relationship with spending behavior, and its coefficient is 1.167. Financial behavior, …


Relationship Of Emotional Intelligence To Workplace Stress And Burnout In Behavior Analysts, Elia Santos Dec 2024

Relationship Of Emotional Intelligence To Workplace Stress And Burnout In Behavior Analysts, Elia Santos

Student Dissertations

The experience of stress leading to burnout is at an all-time high in the field of behavior analysis. Increasing job demands for board-certified behavior analysts (BCBA) put newly minted BCBAs at a higher risk of burnout. The problem is that BCBAs only receive technical and clinical training to become certified. Yet, their emotional intelligence (EI), which is associated with stress and burnout, had never been examined. The purpose of this quantitative, associational study was to investigate the relationships between EI, workplace stress, and burnout in BCBAs. The theoretical framework for this study was based on Goleman’s (1995) theory of EI. …


Application Of Peer-Mediated Instruction And Intervention (Pmii) To Enhance Social Interaction Skills In Early Elementary-Level Saudi Students With Autism Spectrum Disorder (Asd) In An Inclusion Setting, Inam Alghamdi Dec 2024

Application Of Peer-Mediated Instruction And Intervention (Pmii) To Enhance Social Interaction Skills In Early Elementary-Level Saudi Students With Autism Spectrum Disorder (Asd) In An Inclusion Setting, Inam Alghamdi

Electronic Theses and Dissertations

In Saudi Arabia, autism spectrum disorder (ASD) is on the rise, and the government is committed to improving nationwide special education services through legislative measures aimed at enhancing the flexibility of inclusion for students with ASD within school settings. However, students with ASD often encounter social challenges, especially in their interactions with peers. This increasing trend underscores the importance of implementing effective strategies to foster the social skills of these students. Evidence-based practice (EBP) is one approach that can assist in delivering services to students with ASD, proving essential for their social development. Nonetheless, limited research has been conducted on …


Protect Small Businesses: Addressing Security Threats And Insider Risks, Alan Saquella Dec 2024

Protect Small Businesses: Addressing Security Threats And Insider Risks, Alan Saquella

Publications

Small businesses face unique security challenges that make them highly vulnerable compared to larger organizations. While large companies often have dedicated teams of cybersecurity experts, fraud examiners, investigators and the resources to implement robust security measures, small businesses typically operate with limited budgets and minimal staff, making them prime targets for a variety of internal and external threats.


A Comparison Of Discrete-Trial Techniques On Direct Service Provider Productivity, Mackenzie Mansel Dec 2024

A Comparison Of Discrete-Trial Techniques On Direct Service Provider Productivity, Mackenzie Mansel

Electronic Theses & Dissertations

Early intensive behavioral intervention (EIBI) is one way to remediate social deficits, skill detriments, and problematic behaviors of children diagnosed with ASD (e.g., Cohen et al., 2006; Lovaas, 1987; Smith, 2001; Waters et al., 2020). Effective EIBI includes fast-paced instruction, 35-40 average treatment hours a week, and an early age at the start of intervention (Lovaas, 1981). Positive outcomes of EIBI include fine and gross motor skill acquisition, placement in a typical education classroom, increased language, and decreased problematic behaviors (e.g., Cohen et al., 2006; Lovaas, 1987; Smith, 2001; Waters et al., 2020). One method of EIBI with very little …


Effects Of Mastery Criterion On Response Maintenance, Sydney Mcfall Dec 2024

Effects Of Mastery Criterion On Response Maintenance, Sydney Mcfall

Electronic Theses & Dissertations

Autism Spectrum Disorder (ASD) is characterized as having at least two deficits in areas of functioning such as impaired language development, impaired social development, and the presence of excessive or stereotyped repetitive behaviors or interests (Granpeesheh et. al., 2009). Early and intensive behavioral intervention (EIBI) is an evidence-based practice for remediating deficits in individuals with ASD (Love et. al., 2008). One important component of intensive intervention is defining the mastery criterion, or the point at which a skill has been learned to a sufficient level that allows for maintenance. Mastery criterion is necessary to progress intervention targets on a rapid …


Evaluation Of A Token Reinforcement System For Assignment Completion In Students With Educational Disabilities, Brandon O'Dell Dec 2024

Evaluation Of A Token Reinforcement System For Assignment Completion In Students With Educational Disabilities, Brandon O'Dell

Theses

Token reinforcement systems are an effective tool in applied behavior analysis. Studies as early as the 1960s and 70s have demonstrated the effectiveness of token economy from addressing the behaviors of psychiatric patients (e.g., Allyon & Azrin, 1965) to supporting the academic achievement of students in school settings (e.g., McLaughlin & Malaby, 1972) Most recently, Espinoza and Hackenberg (2024) discussed the history and effectiveness of token reinforcement, while providing practical recommendations for its application. The current study aimed to implement a token reinforcement system to increase assignment completion and accuracy in three eighth-grade students with various medical and educational diagnoses …


Assessment Tools In Verbal Behavior Research: A Systematic Review Of The Literature, Danielle Pisarek Dec 2024

Assessment Tools In Verbal Behavior Research: A Systematic Review Of The Literature, Danielle Pisarek

Theses

Assessment tools are an essential component of applied behavior analysis (ABA), offering important information to assist in the design of intervention strategies for individuals with developmental disabilities, including autism spectrum disorder (ASD). Previous research has studied the validity, consistency, and effectiveness of some of these tools, with studies such as Dixon et al. (2017), Padilla and Akers (2021), Stewart et al. (2010), and Usry et al. (2017) providing insights into their attributes, shortcomings, and relevance. However, publications focusing on the use of these tools within behavior analytical research are lacking. This systematic literature review (SLR) aimed to identify and analyze …


Toward An Insider Threat Education Platform: A Theoretical Literature Review, Haywood Gelman, John D. Hastings, David Kenley, Eleanor Loiacono Dec 2024

Toward An Insider Threat Education Platform: A Theoretical Literature Review, Haywood Gelman, John D. Hastings, David Kenley, Eleanor Loiacono

Research & Publications

Insider threats (InTs) within organizations are small in number but have a disproportionate ability to damage systems, information, and infrastructure. Existing InT research studies the problem from psychological, technical, and educational perspectives. Proposed theories include research on psychological indicators, machine learning, user behavioral log analysis, and educational methods to teach employees recognition and mitigation techniques. Because InTs are a human problem, training methods that address InT detection from a behavioral perspective are critical. While numerous technological and psychological theories exist on detection, prevention, and mitigation, few training methods prioritize psychological indicators. This literature review studied peer-reviewed, InT research organized by …


Influence Of The Influencer: Decoding The Credibility Of Influencers Among College Students., Claire M. Stipsits Dec 2024

Influence Of The Influencer: Decoding The Credibility Of Influencers Among College Students., Claire M. Stipsits

International Journal of Undergraduate Research and Creative Activities

As the first “digitally native” cohort, Gen Z's upbringing amidst rapid technological advancements has shaped their attitudes, preferences, and decision-making processes in unprecedented ways. In 2023, e-commerce sales accounted for 20 percent of total sales in financial markets. This increase creates an urgency for understanding the different ways in which Gen Z interacts with retail. The study aims to investigate the mechanisms through which social media influencers have emerged as influential figures by addressing the fundamental mechanisms that drive social engagement and purchase behaviours. The study investigated theoretical mechanisms such as self-determination theory, social influence theory, social comparison theory, and …


The Inclusion Of Behavioral Healthcare Providers In Primary Care Settings: A Phenomenological Study, Janette A. Hernandez Dec 2024

The Inclusion Of Behavioral Healthcare Providers In Primary Care Settings: A Phenomenological Study, Janette A. Hernandez

Dissertations

With the shift toward integrated care, Behavior Healthcare Providers (BHPs) play a crucial role in improving patient outcomes and accessibility to mental health services. However, challenges such as time constraints, role ambiguity, and limited understanding of BHP contributions persist. This qualitative phenomenological study explores the experiences of BHPs in integrated primary care settings. Using semi-structured interviews with eight BHPs, the study examines their roles, challenges, and contributions within healthcare teams. Findings indicate that BHPs enhance collaboration with medical staff and facilitate timely mental health interventions. Yet, barriers such as inconsistent role recognition and workflow inefficiencies hinder full integration. This study …


Using Task Clarification And Feedback To Teach Feedback Reception Skills To Registered Behavior Technicians, Kira Elizabeth Flynn Dec 2024

Using Task Clarification And Feedback To Teach Feedback Reception Skills To Registered Behavior Technicians, Kira Elizabeth Flynn

Theses and Dissertations

Feedback is a common behavioral intervention to address performance issues in a variety of settings. Feedback has been heavily studied in organizational behavior management; most of this research has focused on the parameters of feedback delivery and behaviors of the feedback provider that impact the effectiveness of the feedback delivered. However, only two studies to date have examined how to teach individuals to effectively receive feedback. The current study investigated the efficacy of task clarification and feedback to teach appropriate feedback reception skills to individuals. One participant met mastery criteria of the feedback reception skills with task clarification alone, while …


The Impact Of Tier 1 Pbis Implementation Fidelity On Education Outcomes For Students With Attention-Deficit/Hyperactivity Disorder, Rebecca Anne (Wright) Overfield Dec 2024

The Impact Of Tier 1 Pbis Implementation Fidelity On Education Outcomes For Students With Attention-Deficit/Hyperactivity Disorder, Rebecca Anne (Wright) Overfield

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation study aimed to examine the relationship between Tier 1 Positive Behavioral Intervention and Supports (PBIS) implementation fidelity and the academic (e.g., MAP Growth scores) and behavioral outcomes (e.g., major office discipline referrals, suspensions). High quality PBIS implementation fidelity has been linked with improved standardized test scores and decreased instances of major office discipline referrals, in-school suspensions, and out-of-school suspensions for students with and without behavioral difficulties. However, no research has been done on the impact of PBIS implementation fidelity on students with ADHD. It is estimated that at least 40% of students with ADHD require at least one …


Determining The Individual- And Team-Level Effects Of Team Tenure And Team Stability, Float Teams, Jordan Britt Dec 2024

Determining The Individual- And Team-Level Effects Of Team Tenure And Team Stability, Float Teams, Jordan Britt

All Theses

This study investigated the individual- and team-level effects of team tenure and stability on performance and employee collaboration, identity, and turnover intentions. Most previous research on the effects of team tenure, defined as the extent to which team members have previously worked with one another (Huckman et al., 2009; Mule et al., 2010), has assumed stable team membership. With an increase in “fluid” team membership both inside and outside of healthcare (Bushe & Chu, 2023), this study addressed a meaningful gap in the literature by analyzing the effect of team tenure in teams with fluid membership. Using secondary data from …


Utilizing Self-Management Strategies To Increase Staff Productivity In An Aba Clinic, Jasmine Margarita Hernandez-Morris Dec 2024

Utilizing Self-Management Strategies To Increase Staff Productivity In An Aba Clinic, Jasmine Margarita Hernandez-Morris

Theses and Dissertations

In Applied Behavior Analysis (ABA), self-management is defined as an individual's behavior change strategies and tactics implemented to achieve a desired behavioral outcome. Both clinicians and researchers aim to develop and implement efficient self- management strategies that enhance staff performance, ultimately driving positive outcomes for the clients they serve. At this time, the research regarding the use of self- management strategies to increase staff fluency is limited. The present study evaluated the effectiveness of using self-management strategies to increase fluency in administering a verbal operant card set. Six staff members from an ABA clinic in Central Florida were recruited for …


Personality Dynamics Turn Positive And Negative Mood Into Creativity, Ronald Bledow, Jana Kuhnel, Julius Kuhl Dec 2024

Personality Dynamics Turn Positive And Negative Mood Into Creativity, Ronald Bledow, Jana Kuhnel, Julius Kuhl

Research Collection Lee Kong Chian School Of Business

Introduction: Research on the link between affect and creativity rests on the assumption that creativity unfolds as a stimulus-driven response to affective states. We challenge this assumption and examine whether personality dynamics moderate the relationship of positive and negative mood with creativity. Theoretical Model: According to our model, personality dynamics that generate and maintain positive affect and down-regulate negative affect energize creativity. Based on this model, we expect high creativity in response to negative mood if people engage in self-motivation and achieve a reduction in negative mood. We further derive that individual differences in action versus state orientation moderate the …


Script Fading And Training: Evaluating The Necessity Of Visual Cues To Teach Contextually Appropriate Play Commenting, Devanio J. Cousins Dec 2024

Script Fading And Training: Evaluating The Necessity Of Visual Cues To Teach Contextually Appropriate Play Commenting, Devanio J. Cousins

All Graduate Theses and Dissertations, Fall 2023 to Present

Autism Spectrum Disorder (ASD) is marked by many areas of need, including play and communication. These areas of concern can have a negative impact on a child's development. Applied behavior analysis, specifically script training and fading procedures, has shown promise in teaching communication during play to young autistic children. However, traditional script training and fading methods have some limitations, including the skills the children already possess to learn the scripts and the resources needed to teach the scripts. Recent studies have shown that script frames can be taught without using traditional training formats (i.e., text, auditory) but by using generic …


Factor Structure Of The Ces-D-20 Scale In Young Adults In Singapore: An Examination Of Six Alternative Structures And Measurement Invariance By Sex, Nadyanna M. Majeed, K. T. A. Sandeeshwara Kasturiratna, Nicole Ruiying Chen, Andree Hartanto Dec 2024

Factor Structure Of The Ces-D-20 Scale In Young Adults In Singapore: An Examination Of Six Alternative Structures And Measurement Invariance By Sex, Nadyanna M. Majeed, K. T. A. Sandeeshwara Kasturiratna, Nicole Ruiying Chen, Andree Hartanto

Research Collection School of Social Sciences

Building on past research that has indicated cultural variations in the factor structure of the 20-item Center for Epidemiologic Studies Depression Scale (CES-D-20), as well as several limitations validating the CES-D-20 within a Singapore context, this study investigated the CES-D-20's factor structure and sex-based measurement invariance in Singapore. A large young adult sample in Singapore (N = 1008) was utilised, and the original CES-D-20 was administered to all participants. The findings confirmed the four-factor model's robustness over five other alternative models (RMSEA = .05, SRMR = .04), where each of the 20 items loaded significantly onto its respective factor (all …


Longitudinal Bidirectional Relation Between Fear Of Missing Out And Risky Loot Box Consumption: Evidence For Fomo-Driven Loot Boxes Spiral Hypothesis, Andree Hartanto, K Tennakoon Appuhamillage Sandeeshwara Kasturiratna Dec 2024

Longitudinal Bidirectional Relation Between Fear Of Missing Out And Risky Loot Box Consumption: Evidence For Fomo-Driven Loot Boxes Spiral Hypothesis, Andree Hartanto, K Tennakoon Appuhamillage Sandeeshwara Kasturiratna

Research Collection School of Social Sciences

Background: The integration of loot boxes has emerged as a significant factor contributing to the increasing revenue in the video gaming industry. However, this integration has also led to widespread engagement in risky loot box consumption. To understand the mechanism that drives and sustains such maladaptive behavior, we propose the FoMO-Driven Loot Boxes Spiral Hypothesis – positing that fear of missing out (FoMO) not only triggers initial engagement in risky loot box consumption but also perpetuates a self-reinforcing cycle, where such engagement intensifies subsequent FoMO, leading to further risky loot box consumption. Method and results: We conducted a 13-week longitudinal …


The Ongoing Manipulation Game Of The Culinary World, Evelyn Graham Nov 2024

The Ongoing Manipulation Game Of The Culinary World, Evelyn Graham

Undergraduate Scholarly Works

Consumers are rarely aware of how much work actually goes into the enjoyment of their food. It is common knowledge that restaurant owners put a lot of work into their art, we can see this in the food they put forth, but so much is missed behind the scenes in the manipulation of the consumers' senses. Flavor perception is often confused for the simplicity of taste, however, I argue flavor perception is a complex construct of multisensory interactions, intentionally placed to influence consumers' purchasing behaviors. The combination of sights, scents, textures, sounds, and tastes work together to create the brain's …