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Institute for Tourism and Recreation Research Publications

Articles 61 - 77 of 77

Full-Text Articles in Other Social and Behavioral Sciences

Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, Megan Schultz Oct 2023

Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2023 Montana Folk Festival. Paper surveys were completed by 860 attendees of the event. Results show that 82% of respondents were residents of Montana, and of those Montana residents, 45% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.43 nights in Butte-Silver Bow County and more people spent money on restaurants/bars and hotel/motel while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $199,074.00 in the Butte-Silver Bow County …

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Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets, Megan Schultz Sep 2023

Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Gardiner Chamber of Commerce to provide insight into the characteristics of attendees of the 2023 Gardiner Annual National Rodeo Association (NRA) Rodeo. Paper surveys were completed by 50 attendees of the event. Results show that 66% of respondents were residents of Montana, and of those Montana residents, 42% were from Park County. Out-of-county respondents spent an average of 6.14 nights in Gardiner and more people spent money on gasoline and restaurants/bars while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $14,045 in the Gardiner area. …

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2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown Jun 2023

2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown

Institute for Tourism and Recreation Research Publications

This particular study was conducted to better understand resident visitation to the national parks in the state, and to also understand some of the obstacles that may have prevented residents from visiting the parks in 2022. This report includes information on monthly visitation to both Glacier and Yellowstone national parks, as well as the number of respondents who were deterred by the flooding in Yellowstone and the ticketed-entry system in Glacier.

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Snowmobile Recreation In Western Montana, Liam Harry, Melissa Weddell Jun 2023

Snowmobile Recreation In Western Montana, Liam Harry, Melissa Weddell

Institute for Tourism and Recreation Research Publications

This report is a summary of recreation snowmobilers in Western Montana regarding their visitor characteristics and demographics. The Institute forTourism and Recreation Research (ITRR) conducted surveys of snowmobilers to understand the profile and general characteristics of this user group.

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Montana Travel Region & Counties - Economic Contribution Of 2021/2022 Averaged Nonresident Travel Spending, Kara Grau Jun 2023

Montana Travel Region & Counties - Economic Contribution Of 2021/2022 Averaged Nonresident Travel Spending, Kara Grau

Institute for Tourism and Recreation Research Publications

Nonresidents now spend over $5 billion in Montana each year. This report looks at the distribution of spending across Montana's six travel regions, as well as 18 of the 56 counties with the highest spending based on an average of 2021 and 2022 spending data.

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Applications Of Travel And Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, Kara Grau Apr 2023

Applications Of Travel And Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, Kara Grau

Institute for Tourism and Recreation Research Publications

2023 Montana Governor's Conference on Tourism and Recreation jointly presented session, with ITRR and MT Department of Commerce staff.

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2022 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau Apr 2023

2022 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau

Institute for Tourism and Recreation Research Publications

This report is a collection of estimates of 2022 nonresident visitation to Montana, expenditures by nonresident travelers in the state, and the contribution to Montana's economy of that traveler spending. Included are estimates by full year, quarter, trip purposed, and other visitor segments.

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The Montana Travel Industry - 2022 Summary, Melissa Weddell Apr 2023

The Montana Travel Industry - 2022 Summary, Melissa Weddell

Institute for Tourism and Recreation Research Publications

2022 summary infographic of the Montana travel and recreation industry.

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Montana Travel Regions & Counties - Economic Contribution Of 2019/2021 Averaged Nonresident Travel Spending, Kara Grau Mar 2023

Montana Travel Regions & Counties - Economic Contribution Of 2019/2021 Averaged Nonresident Travel Spending, Kara Grau

Institute for Tourism and Recreation Research Publications

Money spent by those traveling in Montana has a direct effect on businesses where spending occurs, and it ripples throughout the state's economy from there. Statewide, spending by nonresident visitors (averaged over two years - 2019 and 2021) totaled $4.48 billion. This report details the methods and results of the economic impact analyses for each of Montana's six travel regions, as well as analyses for counties in which nonresident travelers spent approximately $50 million or more.

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Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions Of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown Feb 2023

Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions Of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown

Institute for Tourism and Recreation Research Publications

This report is a summary of Montana residents' attitudes towards tourism within the state. Since 1992, ITRR has asked residents questions specific to their attitudes towards tourism. This study was conducted to continue tracking the perception of the tourism industry in Montana, as well as expanding the original survey to include topics such as the perceived economic benefit tourism provides to local communities, crowding at the local community level, as well as questions focused on amenities to support tourism, and disaster preparedness.

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Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, Megan Schultz Feb 2023

Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, Megan Schultz

Institute for Tourism and Recreation Research Publications

This summary report highlights select findings from the nonresident 2021-2022 Montana Travel Experience Survey. Nonresident travelers who were interviewed by a surveyor in the state were given this survey along with the Nonresident Travel Survey after completing an in-person “Front End” survey at a gas station, rest area, or airport. Through June, 2022, 1,327 surveys were collected. Questions included topics related to visitors’ use of public lands, trip planning, and questions for first time and repeat visitors.

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Understanding Visitor Recreation Experiences On Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, Melissa Weddell Jan 2023

Understanding Visitor Recreation Experiences On Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, Melissa Weddell

Institute for Tourism and Recreation Research Publications

The grandeur of Montana’s public lands attracts visitors from all over the world who want to experience the beautiful parks, wilderness, wildlife, and waters. Montana is ranked 10th in the nation in federal land ownership, with about 30% or 27 million acres, followed by state agencies that manage a little over 5 million acres. Moreover, Montana is the gateway to the iconic Glacier and Yellowstone National Parks.

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Assessing The Impact Of The Yellowstone Tv Series On Montana's Tourism Economy, Patrick Barkey, Melissa Weddell Jan 2023

Assessing The Impact Of The Yellowstone Tv Series On Montana's Tourism Economy, Patrick Barkey, Melissa Weddell

Institute for Tourism and Recreation Research Publications

The hugely successful and popular dramatic television show Yellowstone, which portrays the fictional Dutton family ranch in Montana, has sparked the interest of a worldwide audience in our state. In addition to its critical and commercial success, the show has emerged as a significant factor in the marketing of Montana, with its more than 10 million viewers treated to storylines, characters and scenery of the mountain west. How has the show’s success affected the arrival and subsequent spending of visitors to the state? A new study jointly produced by the Bureau of Business and Economic Research (BBER) and the Institute …

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The Montana Expression 2021: Resident Employment, Relocation, And Outdoor Recreation During Covid-19, Megan Schultz, Carter Bermingham Jul 2021

The Montana Expression 2021: Resident Employment, Relocation, And Outdoor Recreation During Covid-19, Megan Schultz, Carter Bermingham

Institute for Tourism and Recreation Research Publications

This report is a summary of Montana residents and their self-reported use of public lands and waterways during 2020 compared to previous years. Data were collected from January 1st to March 31st of 2021. As a result of the pandemic, the number of people participating in outdoor recreation in certain parts of the country increased significantly – Montana being one of those places. Public lands and waterways, like state and federally managed parks, reported record visitation numbers for some months of 2020. In addition, anecdotal reports from public land managers and tourism partners also suggests that the level of use …

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Building Constituency At Yellowstone National Park: Predicting Visitor Support Now And Into The Future, Jacob Daniel Jorgenson, Norma P. Nickerson May 2016

Building Constituency At Yellowstone National Park: Predicting Visitor Support Now And Into The Future, Jacob Daniel Jorgenson, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purpose of this study was to explore how visitors support Yellowstone National Park, differences in support among groups, and the relationships between support and various behavioral and psychological concepts. An on-site and mail-back survey was conducted. Results indicate that highly salient memories lead to place attachment and are significantly related to increasing park support. High park supporters tended to be older, more experienced with the park, have geotouristic tendencies, and are generally more involved in recreational activities. Practical implications from this research show a need to engage visitors and provide experiences that are likely to lead to park support.

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Understanding Park Support: Philanthropy And Other Support For Yellowstone National Park, Geoffrey G. Havens, Norma P. Nickerson Apr 2016

Understanding Park Support: Philanthropy And Other Support For Yellowstone National Park, Geoffrey G. Havens, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report was conducted as one piece of a larger project on visitor support for Yellowstone National Park. Twenty-eight interviews were conducted with park non-profit supporters and repeat visitors to determine how these participants support the park and the reasons behind doing so. Additionally, other causes supported by participants were examined to place park support in a broader philanthropic context. Results revealed that beyond monetary support, activities such as sharing experiences, introducing newcomers to Yellowstone, and educating others about Yellowstone were common support activities utilized by all three groups. Repeat visitors were less likely to give monetary contributions, but otherwise …

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Comparing Bicyclists, Non-Bicyclists, And Bus Drivers In Glacier National Park, Norma P. Nickerson, Brian Battaglia Mar 2016

Comparing Bicyclists, Non-Bicyclists, And Bus Drivers In Glacier National Park, Norma P. Nickerson, Brian Battaglia

Institute for Tourism and Recreation Research Publications

This report provides a comparison of four Glacier National Park (GNP) user groups on their opinions, attitudes and knowledge of bicycling in Glacier National Park. The four user groups were summer bicyclists, summer non-bicyclists, spring bicyclists, and bus drivers in the park. Results showed significant differences in the four groups on knowledge (bus drivers most knowledgeable), on opinions of bicycling the Going-to-the-Sun Road (summer bicyclists most positive), and future use of the road (summer and spring bicyclists most likely to agree to motorist restrictions on the road).

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