Other Social and Behavioral Sciences Commons^™

Enhancing Credibility And Fairness: A Qualitative Study Of Transparent Judging In The Festival Film Indonesia, Ngurah Rangga Wiwesa, Wan Hartini Wan Zainodin Dr, Dzaa Imma Abdul Latiff

Jurnal Sosial Humaniora Terapan

The implementation of a transparent judging process is vital for the credibility of the Festival Film Indonesia (FFI). Clear evaluation criteria, including aspects like theme, originality, technical execution, and cultural impact, should be publicly accessible to foster trust in the system. A diverse jury pool, comprising established filmmakers, rising talents, regional representatives, and experts in various film aspects, is essential to ensure a balanced perspective and reduce bias. Strengthening FFI's credibility also involves a robust nomination and selection process, with preliminary screenings by specialized committees to ensure high-quality contenders. Ensuring the judging process is free from undue influence through measures …

The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar

Jurnal Sosial Humaniora Terapan

This research investigates the part-time Human Resource Planning process at the Indonesia International Motor Show (IIMS) 2022 event organized by PT Dyandra Promosindo, alongside the job satisfaction levels of the Human Resources during their tenure. Employing a qualitative approach, we utilized methods such as direct field observations, interviews, and the distribution of questionnaires (surveys) to assess Human Resource performance. The findings indicate that the part-time Human Resource Planning process at PT Dyandra Promosindo encompasses forecasting requirements, identifying the requisite number of Human Resources, determining Human Resource needs, training (briefing), and monitoring and controlling. The job satisfaction levels of the Human …

Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria

Jurnal Sosial Humaniora Terapan

Nowadays, digital marketing is crucial for companies to advertise products or services via digital media or platforms, allowing them to reach a broader audience through the internet. Numerous companies implement digital marketing strategies; one such firm is PT Mediatama Binakreasi. This study examines digital marketing metrics such as expenditure, bidirectional communication, incentive programs, and website design. It also investigates the digital marketing practices employed for the INACRAFT 2023 event by the Marketing Communication division at PT Mediatama Binakreasi. The aim of this study is to evaluate the interaction with existing metrics, identify digital marketing forms, and analyze the content creation …

Exploring Urban Tourism Potential Through Placemaking: A Case Study Of Pluit Muara-Angke, Jakarta, Yvonne Maura Agatha, Lydia Freyani Hawadi

Jurnal Sosial Humaniora Terapan

The potential of Jakarta as a tourist attraction, particularly in urban tourism, continues to expand in line with the city's unceasing developments. Consequently, the Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf) has implemented a program to establish Jakarta as an appealing and competitive urban tourism destination within the region. To achieve this vision, the government issued a mandate under Regional Strategic Activities (KSD) No. 70 regarding the Development of Jakarta Tourism Areas/Destinations, focusing primarily on the activation of urban tourism across the five municipalities of Jakarta. For North Jakarta, the designated area is the Pluit-Muara Angke area. This paper …

Identifying Promotion Strategies For Warungboto Tourism Village, Amri Nur Yahya, Haris Aulia Rahman

Jurnal Sosial Humaniora Terapan

Yogyakarta has about 17 tourist villages, each with its own unique potential as a tourist attraction. One of them is Warungboto Tourism Village, a village in the city of Yogyakarta that is currently used as a tourist destination, featuring four primary concepts: learning, art, culture, and history. However, as the village is relatively unknown due to a lack of promotion by its management. The local government and related tourism agencies should assist in promoting Warungboto Tourism Village as a tourist attraction. This promotion could help diversify tourist experiences and combat tourist fatigue, enhancing the appeal alongside other tourism sites. Additionally, …

Strategic Directions For Developing Smart Tourism: A Policy Framework By The Ministry Of Tourism And Creative Economy, Cintaku Hening Telaga Wibowo, Nusaiba Adzilla

Jurnal Sosial Humaniora Terapan

As the epicenter of Indonesia's government and economy, Jakarta is expected to spearhead the growth of the tourism industry. To meet this expectation in the context of the fourth industrial revolution and the era of digitalization, Jakarta’s tourism sector must be bolstered by various ICT applications. These applications are crucial for enhancing both the city's tourism competitiveness and the visitor experience. The concept of a "Smart Tourism City" has gained traction as a means to achieve these objectives. This concept focuses on smart tourist governance in terms of attractiveness, accessibility, readiness for digitalization, sustainability, and fostering partnerships. This study aims …

Kebijakan Pertahanan Untuk Mencapai Sistem Keamanan Nasional, Franziska Zeligke, Stalone Erio Kurniawan, Winardi Ginting

Jurnal Kajian Stratejik Ketahanan Nasional

Security, derived from the Latin term "secure" which means the absence of danger, worry, includes two main methodologies, specifically conventional and unconventional security. Defense is the main tool used by a country to achieve national security, covering all aspects of national life to face various challenges. National security is concerned with maintaining the integrity and welfare of the state, society and individuals. This essay seeks to examine current security and defense threats and explain the similarities and differences in the perspective of national security. This research uses a qualitative descriptive design by conducting a comprehensive review of existing literature. This …

Analisis Potensi Ancaman Siber Pada Bidang Ekonomi Di Indonesia, Isro' Kurniawan Rahakbauw, Ika Arini Batubara

Jurnal Kajian Stratejik Ketahanan Nasional

Artikel ini membahas analisis potensi ancaman perang siber pada sektor ekonomi di Indonesia. Peningkatan ketergantungan terhadap teknologi informasi dan konektivitas yang semakin luas membuka pintu lebar bagi potensi serangan siber terhadap sektor ekonomi negara. Melalui pendekatan analitis, artikel ini mengeksplorasi berbagai potensi ancaman siber yang mungkin dihadapi Indonesia, melibatkan serangan terhadap infrastruktur keuangan, perdagangan elektronik, serta data dan informasi bisnis. Dalam konteks ini, artikel ini juga mengevaluasi kesiapan dan keefektifan langkah-langkah keamanan siber yang telah diimplementasikan oleh pemerintah dan sektor swasta. Temuan dari analisis ini memberikan wawasan yang berharga untuk mengidentifikasi dan mengatasi potensi ancaman siber di sektor ekonomi Indonesia, …

Cybersecurity Dan Tata Kelola Intelijen, Agung Ikhssani, Cakra Mudra, Fragmadio Gana Prasidya

Jurnal Kajian Stratejik Ketahanan Nasional

The utilization of information and communication technology crossing national borders opens opportunities for state and non-state actors to engage in various detrimental activities. Information theft, attacks on banking systems, military networks, and national infrastructure pose threats that must be addressed. Cyberspace, with its boundaryless, abstract, and timeless nature, becomes a field for transnational criminal activities. In this context, cybersecurity is not only the responsibility of the government but also requires cross-sector cooperation. Proactive policy development, robust cybersecurity infrastructure, and public-private collaboration are key to protecting critical systems and maintaining national stability. Intelligence governance also plays a crucial role in addressing …

Meningkatkan Ketahanan Ruang Udara Indonesia Melalui Analisis Intelijen, Laksono Hadisiswanto Putro, Celine Tjandra, Nursirwan Nursirwan

Jurnal Kajian Stratejik Ketahanan Nasional

Airspace defense is part of the country's sovereignty and its existence has been recognized. However, Indonesia does not yet have a law governing its airspace. This lack of regulation has occurred since the country's independence in 1945. This study aims to determine the benefits and urgency of improving airspace resilience in Indonesia by using an intelligence analysis approach. The research method is qualitative and descriptive analytical. Intelligence analysis is a powerful tool to anticipate and mitigate threats. By conducting intelligence analysis, it means being able to predict upcoming threats. The results of this study show that intelligence analysis is very …

Membangun Ketahanan Keluarga Untuk Mencegah Bentuk Kejahatan Narkotika Yang Terorganisasi Dengan Basis Keluarga, Hendra Pakpahan, Reza Bakhtiar, Nasrul Ma'arif

Jurnal Kajian Stratejik Ketahanan Nasional

The phenomenon of family involvement in organized narcotics crime emerged in Indonesia when Lian Silas, the father of a narcotics lord - Fredy Pratama, was involved in alleged money laundering from the proceeds of his son's illicit narcotics business. Not only that, Fredy also involved other family members. In fact, this phenomenon is nothing new in cases of organized narcotics crime, as the Italian mafia group is also closely linked to the role of the family in the crimes committed. This research found that can also be exploited by criminals to collaborate in carrying out their actions. The analysis was …

Peran Algoritma Media Sosial Dalam Penyebaran Propaganda Politik Digital Menjelang Pemilu, Ismail Zaky Al Fatih, Rachmatsah Adi Putera, Zahri Hariman Umar

Jurnal Kajian Stratejik Ketahanan Nasional

Social media has transformed the political landscape, becoming crucial in general election preparations. It provides direct access to voters, a platform for political candidates to interact with audiences, and enables active participation in the political process. However, it also poses risks, such as the spread of false information, social division, and polarization. Algorithms on social media play a central role in shaping public perceptions of elections. These algorithms can create “filter bubbles,” where users are only exposed to views aligning with their beliefs, and “echo chambers,” reinforcing existing views. This qualitative research, using a literature study method, found that digital …

Tata Kelola Intelijen: Netralitas Bin Dalam Politik Kepentingan, Karyono Wibowo, Akhlish Dzikrullah, Nico Julianto

Jurnal Kajian Stratejik Ketahanan Nasional

A conflict of interest in the context of decision making is the potential for interference with a person's ability to make correct decisions on behalf of others. The study illustrates that a conflict of interest can threaten the independence of the Indonesian State Intelligence Agency (BIN) in carrying out its duties of early detection and early warning of national security threats. By detailing the current situation, including President Jokowi's announcement regarding his access to intelligence information, the article highlights potential conflicts of interest that could harm BIN's independence. In order to maintain BIN's integrity and independence, this case study emphasizes …

Effect Of Influencer Marketing Strategy On Consumer Behaviour In Fast Moving Consumer Goods Firms In Ghana, Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yuliawati

ASEAN Marketing Journal

Manuscript type: Research paper

Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana.

Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories was used to collect quantitative data. An online questionnaire was sent to FMCG consumers in Ghana's Greater Accra and Ashanti Regions, aged 18–48 years and older. Multiple regression analysis was performed to establish relationships between the study variables.

Research Findings: The findings showed that YouTube is the most popular social media platform among Ghanaian users, …

Kebijakan Keimigrasian Indonesia: Pandemi, Infrastruktur, Dan Kontrol Perbatasan, Anggadika Kriswibowo, Bong Bong Prakoso Napitupulu, Putri Mushfiya, Pekik Aulia Rochman, Ruly Mailan

Jurnal Kajian Stratejik Ketahanan Nasional

The COVID-19 pandemic has posed significant challenges to immigration policies in Indonesia. The government has implemented various measures, such as a temporary ban on the entry of foreigners and tightened border control, to prevent the spread of the virus. However, the implementation of these policies faces several obstacles, including inadequate infrastructure and overlapping authorities. Therefore, this research aims to examine the post-pandemic implementation of immigration policies, focusing on the role of migration infrastructure and the effectiveness of border control. The research findings indicate that both physical and information technology infrastructure play a central role in supporting policy implementation. On the …

Kejahatan Perdagangan Manusia Di Indonesia Dan Jepang: Studi Perbandingan Regulasi Dan Pelaksanaan, Wilman Jayawardhana, Atika Ariani S, Ika Arini Batubara

Jurnal Kajian Stratejik Ketahanan Nasional

Pemberantasan perdagangan manusia merupakan prioritas kebijakan sosial dan pencegahan kejahatan yang telah ditetapkan banyak negara pada abad kedua puluh satu. Perdagangan manusia, sebagaimana didefinisikan dalam hukum internasional, dapat terjadi untuk berbagai tujuan eksploitatif. Namun, berbagai bentuk perdagangan manusia sering kali digabungkan dalam banyak penelitian, kebijakan, dan intervensi. Sebagian besar perhatian kasus perdagangan manusia saat ini tertuju pada perdagangan seks terhadap anak dan perempuan, sehingga korban laki-laki dan jenis perdagangan manusia lainnya relatif terabaikan. Dalam studi ini akan dibandingkan perbedaan regulasi dan pelaksanaan terhadap kasus perdagangan manusia di Indonesia dan Jepang dengan menggunakan metode kualitatif berupa riset pustaka. Hasil penelitian menemukan …

Kejahatan Transnasional Di Indonesia: Studi Kasus Yakuza Sebagai Organisasi Kejahatan Internasional, Adi Saputra Rusli, Yanwar Iswahyudi Mansur, Nisrina Arumdanie, Biky Uthbek Mubarok

Jurnal Kajian Stratejik Ketahanan Nasional

This article presents an analysis of the Yakuza phenomenon, an organized crime organization with deep historical roots in Japan. Through a qualitative approach, this research explores the history and development of the Yakuza, their criminal focus, operational networks, and their impact both national and international levels. The Japanese government's efforts to combat the Yakuza, on a national and global scale, are detailed, including programs for drug prevention, anti-human trafficking, and counter-terrorism. In an international context, the Yakuza is known for its extensive networks, creating new challenges in global security. This research also highlights the importance of global efforts to counter …

Potensi Ancaman Penggunaan Osint Menyebabkan Kegagalan Pengambilan Keputusan Akibat Informasi Hoax, Surya Dwi Putra, Bhernedetha Nindya Kusumastuti, Nasrul Ma'arif

Jurnal Kajian Stratejik Ketahanan Nasional

Penggunaan Open Source Intelligence (OSINT) merupakan katalisator di bidang intelijen. Meskipun OSINT memberikan akses informasi publik yang tiada tandingannya. Risiko terhadap privasi individu karena sifat terbuka informasi di OSINT yaitu potensi pengumpulan dan penyimpanan data pribadi secara massal dapat menimbulkan risiko serius terhadap keamanan privasi. Selain itu, gangguan dan keinginan akan informasi yang diambil dari sumber terbuka dapat dipasarkan, sehingga membuka peluang penyebaran informasi palsu atau manipulasi data. Ancaman terhadap keamanan nasional juga menjadi sorotan utama, dimana informasi yang diperoleh melalui OSINT dapat dieksploitasi oleh pihak yang tidak bertanggung jawab untuk tujuan kriminal atau teroris. Ketergantungan pada informasi terbuka juga …

Operasi Militer Selain Perang Dalam Rangka Penanggulangan Bencana Alam Di Indonesia: Peluang, Tantangan, Dan Studi Komparasi, Fatimah Fatimah, Isro' Kurniawan Rahakbauw, Ruben Hisar Eriyono

Jurnal Kajian Stratejik Ketahanan Nasional

Indonesia is a country that is prone to natural disasters in terms of geography and topography. In 2008, the National Disaster Management Agency (BNPB) was formed which functions to coordinate disaster management in Indonesia. BNPB partners with various institutions in Indonesia, one of which is the Indonesian National Armed Forces (TNI). Overcoming disasters is one of the main tasks of the TNI in Military Operations Other Than War (OMSP). This research is quantitative in nature with a literature study to look at opportunities, challenges and comparative studies of OMSP activities in managing natural disasters. In the context of natural disaster …

Dampak Sekuritisasi Konflik Laut Cina Selatan Terhadap Keamanan Maritim Indonesia, Suyud Puguh Sunoto, Ade Aryanti Fahriani, Marthen Napang

Jurnal Kajian Stratejik Ketahanan Nasional

This study delves into the impact of the securitization of the South China Sea conflict on Indonesia's maritime security, with a focus on the geopolitical challenges faced by the country. National security encompasses not only military aspects but also involves non-traditional threats such as territorial conflicts, economic security, and regional stability. Drawing upon the Copenhagen School of Security Studies, this research considers threats from a liberal perspective, identifying international relations practices that emphasize cooperation and peace. This paper discusses the securitization of the conflict in the South China Sea and its implications for Indonesia's maritime security. By analyzing securitization efforts, …

The Dynamic Of Gender Relations During And Post Pandemic In Families Of Impromptu Online Woman Entrepreneurs In Indonesia, Johanna D. Imelda, Ditha A. Setiyono

Masyarakat: Jurnal Sosiologi

The article aims to describe the changes in gender relations in the family of women who became impromptu online entrepreneurs due to the COVID-19 pandemic. The theories of gender role triplicity and social capital were used to analyze research findings. Data for this qualitative longitudinal research was collected through observations and interviews with fourteen married women in Depok, West Java, from 2020 to 2022. Research findings illustrated that when women became entrepreneurs during the pandemic, there was a change in their role, from the domestic to the public sphere. However, when family economic condition improved after the pandemic, women returned …

Editorial Note: A Long-Term Endeavor Of Citations In The Global South Open Access Journals, Laras Sekarasih, Edo S. Jaya, Muhammad Abdan Shadiqi

Makara Human Behavior Studies in Asia

Citations have become a “currency” of research quality. If the number of papers published is a parameter of scholars’ productivity, the number of citations received by each paper serves as an indicator of the quality of the research. The number of citations is often used to assess the quality of an article. In this bibliometric measure, papers that attract citations are considered to have a meaningful contribution. A high number of citations, especially when they come immediately after the papers are published, indicates that the paper is well accepted by scholars in the field and contributes to the advancement of …

Politik Identitas, Ancaman Demokrasi Dan Ketahanan Nasional Jelang Pilpres 2024, Alexander Apriando, Bagus Ridho Akustyo, Miardi Miardi, Saur Martha Agustina

Jurnal Kajian Stratejik Ketahanan Nasional

National resilience requires a mature political system and democracy. One of the indicators of good democratic development is pluralism and political participation. A healthy democracy undoubtedly ensures that all parties can participate fairly in politics. The social diversity present in Indonesia allows for the politicization of a social identity for the sake of winning political contests, which is feared to become a source of conflict threatening our national resilience through security instability. The impact of identity politics was strongly felt during the gubernatorial election in Jakarta a few years ago. Indonesia is certainly undergoing democratic maturity and does not wish …

Perspektif Intelijen : Analasis Menghadapi Tantangan Mewujudkan Sdgs Pada Sektor Lingkungan Hidup Di Indonesia, Ahnaf Tsaqif Firdaus, Adrianus Sapta Anggara

Jurnal Kajian Stratejik Ketahanan Nasional

Penelitian ini merupakan sebuah studi lebih lanjut dalam menghadapi kompleksitas tantangan terkait pencapaian Sustainable Development Goals (SDGs), terutama dalam sektor lingkungan hidup di Indonesia. Dalam menghadapi dinamika global dan nasional yang semakin kompleks, pemahaman yang dalam terhadap isu-isu lingkungan menjadi sangat penting dalam merumuskan kebijakan yang efektif dalam setiap pengambilan keputusan. Dengan mengkolaborasikannya dengan teori konstruktivisme dalam dunia hubungan internasional bahwasanya setiap aktor dapat memiliki peran dalam mencapai kepentingan suatu negara. Penelitian ini secara khusus menekankan peran krusial intelijen dalam mengumpulkan, menganalisis, dan menyediakan informasi strategis untuk membimbing langkah-langkah pemerintah dan pemangku kepentingan dalam mencapai tujuan pembangunan berkelanjutan (SDGs). Dengan …

Narkoterorisme Sebagai Ancaman Bonus Demografi : Perspektif Sekuritisasi Ketahanan Nasional, Ade Aryanti Fahriani, Bagus Ridho Akustyo, Saur Martha Agustina

Jurnal Kajian Stratejik Ketahanan Nasional

The proliferation of narcotics issues in Indonesia has grown increasingly complex, impacting social security and national resilience. The substantial profit from the narcotics trade presents opportunities as a financing avenue for acts and terrorist groups. The integration of narcotics trade with illicit activities creates the potential for connection and convergence between drug trafficking criminal organizations and terrorist organizations, as known as narcoterrorism. Despite the forthcoming demographic bonus in Indonesia, the younger generation is overshadowed by radical ideologies, and the abuse and illicit trafficking of narcotics, which could jeopardize the quality of the demographic bonus. Therefore, there is a perceived need …

Ketahanan Keluarga Dalam Serial Drama “My Unfamiliar Family”, Fatimah ., Agnes Dian, Vera Yunita

Jurnal Kajian Stratejik Ketahanan Nasional

This research uses the drama series entitled "My Unfamiliar Family" from South Korea as the research object. This drama series tells the story of the pressures and challenges, both internal and external, that come to a family and how to adapt. Therefore, an introduction to the challenges and ways to adapt was carried out based on the Characteristics of Resilient Family Protection and Recovery Factors and the Family Resilience Framework. The research method used is a qualitative method with Tzevetan Todorov's narrative analysis model. The results of this research show that the family in the My Unfamiliar Family series can …

Collaborative Governance Dalam Pencegahan Peredaran Narkoba Di Indonesia, Riqi Samsurizal, Pangeran Baron, Tony Probo

Jurnal Kajian Stratejik Ketahanan Nasional

Penggunaan narkoba di Indonesia cukup tinggi hal ini dipengaruhi oleh pasar obat dunia. Secara global, peredaran narkoba dikendalikan oleh tiga jaringan sindikat internasional, yakni Golden Peacock, Golden Crescent, dan Golden Triangel. Hal ini menjadi tantangan bagi pemerintah Indonesia untuk memerangi narkoba. Penelitian ini menggunakan pendekatan deskriptif kualitatif, berorientasi pada fenomena atau gejala alam. Informan dipilih dengan menggunakan Purposive sampling yaitu sasaran individu sesuai dengan karakteristik yang diinginkan penulis dengan informan primer adalah representasi institusi dan data sekunder berupa sumber dokumen atau informasi. Sedangkan jalur peredaran narkotika di Indonesia terdiri dari 3 jalur yaitu jalur darat, laut dan udara, dimana diperkirakan …

Transformasi Sistem Pertahanan Siber Indonesia Dengan Bssn Sebagai Poros & Motor Penggerak Menuju Angkatan Siber Mandiri Di Masa Depan, Arinaldo Adma, Yusuf Marsel Surbakti, Puspita Sari

Jurnal Kajian Stratejik Ketahanan Nasional

Abstract

Cyber threats are becoming more widespread due to the increasing digitalization in all sectors and entities which include individuals, businesses, and government. To maintain stability, economic growth, and national sovereignty, it is essential for country to have a comprehensive and effective cyber threat prevention and management system. In 2023, Lemhanas proposed a strategy to develop cyber forces as a new branch in the Indonesian national army structure to face the dynamics of the strategic environment. However, the current limitations in digital talent, ICT infrastructure, management systems, and funding pose challenges in implementing this strategy. This research aims to find …

Analisis Semiotika Roland Barthes Pada Kualitas Layanan Iklan Tiket.Com Versi Senyum Pariwisata Indonesia, Amelia Herlia Agustin, Anisatul Auliya, Diani Mustika Prianti

Jurnal Sosial Humaniora Terapan

Pandemi COVID-19 yang menyebar di Indonesia pada bulan Maret 2020 telah memberikan dampak signifikan pada industri pariwisata. Diketahui, jumlah kunjungan wisatawan baik domestik maupun mancanegara mengalami penurunan yang sangat drastis. Hal ini membuat banyak perusahaan yang bergerak di bidang jasa wisata harus melakukan inovasi, adaptasi dan kolaborasi agar dapat bertahan di tengah pandemi COVID-19, salah satunya adalah Tiket.com. Tiket.com merupakan perusahaan berbasis teknologi yang menyediakan layanan pemesanan, seperti tiket penerbangan, tiket kereta api, tiket atraksi wisata, hotel, sewa mobil dan sebagainya. Tujuan dari penelitian ini adalah untuk mengetahui deskripsi penanda (signifier) dan petanda (signified) iklan Tiket.com versi “Senyum Pariwisata Indonesia” …

Peran Copywriter Dalam Membangun Brand Awareness Sarimi Puass Di Instagram, Nailul Mona, Revva Rivald Fernanda Pramulia

Jurnal Sosial Humaniora Terapan

Copywriter merupakan salah satu peran yang penting dalam perusahaan periklanan. Copywriter berperan untuk merancang konsep komunikasi iklan dan seluruh eksekusi berbasis tulisan sesuai dengan kebutuhan klien. Termasuk ketika sebuah produk ingin membangun awareness dari produk yang baru diluncurkan. Tulisan ini membahas peran copywriter pada agensi Isobar Indonesia dalam menjawab kebutuhan Sarimi untuk membangun awareness dari produk Sarimi Puass Mi Goreng Rasa Fried Chicken. Secara berkelanjutan, tujuan pemasaran yang diharapkan adalah meningkatkan penjualan produk Sarimi Puass. Dalam kampanye periklanan ini, media yang digunakan adalah Instagram resmi Sarimi @sarimi_id. Strategi pemasaran dan Copywriting disesuaikan dengan karakteristik target audiens kampanye Sarimi Puass yaitu …