Nonprofit Studies Commons^™

Cedarstone Arts Foundation Marketing And Media, Emmy-Kate Arnett, Amelia Bailly, Charlie Condra, Lorelai Lysaght

SPARK Symposium Presentations

For our project, we collaborated with Cedarstone Arts Foundation, a non-profit centered on providing free music education and instruments to childhood cancer patients. Our goal was to create social media platforms for the foundation and develop a key marketing strategy via said platforms, with the desired outcome of increased exposure and donations. To achieve our goal, we researched the most relevant media outlets for advertising. We helped create high-quality content that would raise awareness for their cause. We developed a general template for posting so that the foundation could confidently continue this strategy for the foreseeable future. We consulted with …

The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote

Honors Theses

Digital storytelling has emerged as a powerful tool in nonprofit marketing, reshaping how organizations engage donors, communicate their mission, and drive action. This thesis explores the impact of digital storytelling in nonprofit marketing, analyzing how nonprofit organizations leverage various digital platforms – websites, email marketing, social media—and frame their messages to enhance donor engagement. Using framing theory as a foundation, the research examines how the way nonprofit messages are structured influences donor perception and behavior. Through a literature review, case study analysis of Charity: Water, and survey data, thstudy evaluates key storytelling techniques such as positioning the donor as the …

The Need For Volunteer Engagement, Brittney Portillo

Capstone Projects and Master's Theses

Although there are a large number of non-profit organizations and volunteer opportunities available, there is a lack of volunteer engagement within organizations making it difficult to complete mission goals. This project was implemented and completed by Community Builders for Monterey County executive director and intern. Community Builders for Monterey County is a 501c(3) non-profit organization that was created to connect volunteers to different non-profit organizations around Monterey County. This project was created with the purpose of assessing potential volunteer needs in a survey style form in order to better understand how to get volunteers more engaged. The project resulted in …

Millennial Latina Non-Profit Leaders: Exploring Self-Sabotaging Behaviors And Their Journey To Reclaiming Their Power, Tatiana Mendoza-Larreynaga

Dissertations

Purpose: The purpose of this mixed method study was to identify and describe self-sabotaging behaviors experienced by Millennial Latina nonprofit C-Suite leaders and explore the impact of these behaviors on their career development. A secondary purpose of this study was to identify strategies employed by Millennial Latina nonprofit leaders to overcome self-sabotaging behaviors.

Methodology: Employing a mixed method sequential explanatory design, the research involved eight Millennial Latina nonprofit leaders, utilizing convenience and snowball sampling. Data collection included electronic Likert scales to quantify self-sabotaging behaviors and interviews to explore lived experiences. Analysis sought to identify prevalent behaviors and strategies for overcoming …

Global Deaf And Disability-Led Partnerships For Accessible Emergency Response And Humanitarian Action, Alina A. Engelman, Joe Booze, Alexia Izquierdo

The Journal of Sociology & Social Welfare

Disability-serving non-profit, non-governmental organizations (NGOs) play a critical role in fostering care networks and supporting humanitarian action for disabled people before and during emergencies, particularly in the absence of targeted philanthropic and governmental support. However, relatively few NGOs serving disabled people are led or operated by people with disabilities, especially by disabled women. This analysis, based on survey and interview data with leadership, explores the impact of two disability-led operations. Findings have profound implications for how social work practice can center disability justice both in preparing for and responding to emergencies. This paper assesses the needs and impact of two …

Utilizing Social Media To Promote Services, Deysi Castillo

Capstone Projects and Master's Theses

The purpose of this project is to help Valley Health Associates have more outreach with their clients, the community and potential partners. Valley Health Associates is a non profit agency in Monterey and San Benito counties. This project was approved, reviewed and completed with a team made up of the student intern, the mentor, executive director and the peer support specialist in charge of running the social media pages. The purpose of the project is to connect clients and the agency and to help the agency promote their services more effectively. The project did not have a positive impact, only …