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Nonprofit Studies Commons

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2025

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Full-Text Articles in Nonprofit Studies

Exploring Themes In Leadership Transition At A Rural Nonprofit Community Theatre: An Accidental Research Project, Elise Lael Kieffer Dec 2025

Exploring Themes In Leadership Transition At A Rural Nonprofit Community Theatre: An Accidental Research Project, Elise Lael Kieffer

Journal of Nonprofit Innovation

Leadership transitions in nonprofit organizations present both challenges and opportunities, particularly in rural community-based theatres where organizational identity is often deeply connected to individual leaders. This study employs narrative inquiry, guided by the lens of Feminist Pragmatism, to explore leadership change at Playhouse in the Park, a long-standing rural community theatre in Murray, Kentucky. Through interviews, reflections, and observations, the study identifies five emergent themes shaping directors’ experiences: expectations, programming content, personality, relational expectations, and the balance between cautiousness and freedom. Findings suggest that the tensions inherent in rural nonprofit leadership transitions—rather than serving as obstacles—function as necessary forces that …


Archives West At Twenty Years: Sustainability Through Community, Jodi Allison-Bunnell, Maija Anderson, Trevor J. Bond Dec 2025

Archives West At Twenty Years: Sustainability Through Community, Jodi Allison-Bunnell, Maija Anderson, Trevor J. Bond

Collaborative Librarianship

Archives West is a regional aggregation of descriptions of archival collections held by institutions in the Pacific Northwest and Mountain West. While many similar regional aggregations have struggled to reach sustainability, Archives West is one of a few that is fully funded by its participants, and continues to grow in both scale and scope. We hypothesize that there are unique cultural qualities of the Archives West community that have supported its growth, including a philosophy of empowering participants, transparent budget processes, clear statement of value to resource providers, and maintaining expectations that all institutions will contribute through service and fees.


Becoming A Social Worker: A Journey Through Community, Justice, And Recovery, Willow Coefield Dec 2025

Becoming A Social Worker: A Journey Through Community, Justice, And Recovery, Willow Coefield

Graduate Student Portfolios, Professional Papers, and Capstone Projects

This portfolio is the culminating project for the Master of Social Work program at the University of Montana and demonstrates advanced integrated practice through coursework, practicum, and professional experience. It is organized into an introduction, theoretical orientation, and focused sections on trauma‑informed care and rural and Indigenous contexts of practice, followed by a mapping of portfolio artifacts to core elements and competencies, a conclusion, references, and appendices of key graduate assignments. Drawing on artifacts such as positionality work, case studies, diagnostic assessment, group design, program evaluation, policy analysis, and leadership projects, the portfolio illustrates growth in ethical and professional behavior, …


Nonprofit Third Places: Assessing Program Implementation Impact On Student Learning And Development Beyond The Classroom, Emily Kyser Dec 2025

Nonprofit Third Places: Assessing Program Implementation Impact On Student Learning And Development Beyond The Classroom, Emily Kyser

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

Many students lack equitable access to safe, engaging, and supportive learning environments beyond the traditional classroom. Nonprofit organizations such as First Tee and Girls on the Run often fill this gap by creating “third places” that foster student growth through sports programs. This capstone project examines the effectiveness of nonprofit-operated sports programs that serve as third places in enhancing student learning and development, focusing on the strategies that make them successful and sustainable. Using a mixed-methods approach, the study integrates quantitative surveys of educators, interviews with nonprofit staff, and document analysis of program records, strategic plans, and annual reports. Key …


Sustainability Policy Proposals For The Township Of Montclair, Nj, Fanny Lauby, Josemy Barrera Cabal, Aaron Chauhan, Chase Geer, Carlos Jimenez, Catherine Khitiri, Jonathan Lockette, Andrew Mapes, Coral Mejía, Jack Nacht, Gabriella O’Keefe, Refia Oral, Sanjeev Rao, Jacob Roby, Julnide Saint Juste, Fiona Slatina Dec 2025

Sustainability Policy Proposals For The Township Of Montclair, Nj, Fanny Lauby, Josemy Barrera Cabal, Aaron Chauhan, Chase Geer, Carlos Jimenez, Catherine Khitiri, Jonathan Lockette, Andrew Mapes, Coral Mejía, Jack Nacht, Gabriella O’Keefe, Refia Oral, Sanjeev Rao, Jacob Roby, Julnide Saint Juste, Fiona Slatina

Department of Political Science and Law Faculty Scholarship and Creative Works

This white paper was written as a course requirement for POLS 324 Advanced Public Policy Analysis at Montclair State University in fall 2025. In the course, students analyze public policy and examine current issues. Public policy analysis can be defined as the development and evaluation of policy solutions to public problems. The course's learning objectives include “critically evaluate the goals and assumptions of different policy proposals,” “create a policy proposal for a public problem,” and “evaluate the proposals developed by their peers.” For the fall 2025 iteration of the course, I invited two offices in the township of Montclair to …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


Portfolio And Appendix Chris M. Larson, Chris M. Larson Oct 2025

Portfolio And Appendix Chris M. Larson, Chris M. Larson

Graduate Student Portfolios, Professional Papers, and Capstone Projects

Abstract:

This is a collection of assignments and reflections of my work throughout the course of the Masters in Social Work program at the University of Montana. Included are assignments reflecting on the Indian Child Welfare Act, housing, barriers to care for Non-White and female veterans within the VA clinic, the quality of care in nursing homes, American Drug policy, confidentiality in the YWCA, training on interventions based on Cognitive Behavioral Therapy, cost benefit analysis of in home care programs, and a proposal for my practicum site Missoula Aging Services. It has reflections on the five elements of advanced practice, …


Realities Of Mexican Civil Society Organizations: Index For The Promotion Of Activities Of Civil Society Organizations, Pablo Armando Gonzalez Ulloa Aguirre Sep 2025

Realities Of Mexican Civil Society Organizations: Index For The Promotion Of Activities Of Civil Society Organizations, Pablo Armando Gonzalez Ulloa Aguirre

Journal of Nonprofit Innovation

This article presents the findings derived from the construction of an Index that evaluates the state of promotion of Civil Society Organizations (CSOs) across Mexico’s 32 federal entities during the year 2021. It also outlines the criteria considered in building the Index and the results obtained in each of its dimensions. The Index provides a comprehensive and multidimensional perspective on the study of CSO promotion, analyzing legal, institutional, and programmatic dimensions with the aim of comparing progress and setbacks in this area. In doing so, it offers an opportunity to improve certain aspects as more data is generated and made …


How Civil Society Organizations Build Resilience In The Face Of Financial And Political Pressures: Lessons From Czechia, Hungary, And Bulgaria, Merrill Sovner Sep 2025

How Civil Society Organizations Build Resilience In The Face Of Financial And Political Pressures: Lessons From Czechia, Hungary, And Bulgaria, Merrill Sovner

Journal of Nonprofit Innovation

How are some civil society organizations (CSOs) able to pivot and innovate in the face of political hostility and funding withdrawal, while others shrink or become inactive? It posits that it’s not just the external environment, funding, or degree of political pressure, but attributes intrinsic to each CSO that narrows the range of possible responses. It is based on sample of CSOs in Czechia, Hungary and Bulgaria that faced political pressures and funding withdrawal between 2010 and 2019. CSOs responded in three ways: reduced staff and expenditures, replaced lost funding while operating in a similar way, or reframed their work, …


Analysis Of Cyber Public Relations Strategy For Dealing With Hate Speech On Instagram @Indonesiabaik.Id In Maintaining Reputation, Catharina Sylvi Anggraeni, Lisa Esti Puji Hartanti Sep 2025

Analysis Of Cyber Public Relations Strategy For Dealing With Hate Speech On Instagram @Indonesiabaik.Id In Maintaining Reputation, Catharina Sylvi Anggraeni, Lisa Esti Puji Hartanti

JURNAL KOMUNIKASI INDONESIA

This study examines the cyber public relations strategies employed by the Indonesian Ministry of Communication and Digital in addressing hate speech on the Instagram account @indonesiabaik.id, aiming to maintain the brand’s reputation among younger audience. Despite the government’s efforts to provide interactive, creative, and relevant content, the account often faces unfavorable reactions due to a perceived gap between the presented content and societal realities. This research aims to analyze the cyber public relations strategy for dealing with hate speech on Instagram @indonesiabaik.id to maintain a reputation. Using concepts of hate speech, public relations, issue management and reputation, this research applies …


Advancing Place-Based University- Community Partnerships At The Garcia West Dallas Stem School, Marc T. Sager Sep 2025

Advancing Place-Based University- Community Partnerships At The Garcia West Dallas Stem School, Marc T. Sager

Presentations

No abstract provided.


Reduce, Replace, Reframe: How Civil Society Organizations Build Resilience In The Face Of Financial And Political Pressures, Merrill Sovner Sep 2025

Reduce, Replace, Reframe: How Civil Society Organizations Build Resilience In The Face Of Financial And Political Pressures, Merrill Sovner

Dissertations, Theses, and Capstone Projects

In order for civil society organizations (CSOs) to perform essential functions to support democracy and prevent democratic erosion, they must operate sustainably, maintaining resources and legitimacy to carry out their missions. CSOs experience financial and political pressures when resources and legitimacy are withdrawn. CSOs facing both pressures may reduce their activities, replace lost funding, or reframe their work to engage new audiences. How CSOs respond in the face of financial and political pressures has implications for their role in hindering democratic erosion. Yet civil society organizations weather these pressures in ways that are not straightforward; the most targeted organizations may …


The Crucial Role Of Grassroots Social Organizations In Advancing Immigrant Legal Protections And Reshaping Immigration Policy, Isabella Reynolds Aug 2025

The Crucial Role Of Grassroots Social Organizations In Advancing Immigrant Legal Protections And Reshaping Immigration Policy, Isabella Reynolds

McNair Summer Research Program

This research project examines how grassroots social organizations contribute to the advancement of immigrant legal protections and shape immigration policy, with a particular focus on formerly incarcerated migrants in California. I focus on case studies and the personal experiences of organizers from Homies Unidos, Border Angels, and other organizations that operate near the San Diego–Tijuana border region. The study illustrates how these groups provide essential services, mental health support, and community-based initiatives for vulnerable and formerly incarcerated immigrants. By conducting oral histories and ethnography as methods for preserving emotional labor and shared memory, this research challenges prevailing narratives that criminalize …


Empowerment Through The Sisters Lifting As We Climb Network: Examining The Organization’S Impact On Black Women, Sharnay Hearn Davis Aug 2025

Empowerment Through The Sisters Lifting As We Climb Network: Examining The Organization’S Impact On Black Women, Sharnay Hearn Davis

Electronic Theses and Dissertations

This phenomenological case study examines the role of empowerment within the “Sisters Lifting as We Climb Network” through the experiences of Black women participants in Pittsburgh, Pennsylvania. Utilizing in-depth semi-structured interviews, the research investigates the organization's origins, evolution, and social support mechanisms that foster empowerment, as well as participants' experiences with programs and activities over the past nine years. Additionally, the study identifies areas for organizational improvement to further enhance participant empowerment.

The findings of this research support the empowerment theory framework by clarifying the preconditions, processes, and outcomes of empowerment within the Network, which fosters sisterhood and enhances participants' …


“Try, Start, Do It”: Phil Zimbardo And The Heroes’ Square Foundation, Györgyi Orosz Jul 2025

“Try, Start, Do It”: Phil Zimbardo And The Heroes’ Square Foundation, Györgyi Orosz

Heroism Science

This article pays tribute to the life and legacy of Philip Zimbardo, emphasizing his transformative influence in Hungary through education, social engagement, and the science of heroism. The journey began with a 2012 invitation that brought Zimbardo to Budapest, ultimately leading to the foundation of the Heroes’ Square (Hősök Tere) initiative. His message—that heroism is not reserved for the exceptional but is accessible and teachable—became the core of nationwide programs focused on mindset, intervention behavior, and social responsibility. Zimbardo’s influence went beyond academia; he inspired personal and institutional change. The foundation’s programs, such as teacher trainings, the Hero School, and …


Towards Leveraging Social Media Data For Fostering Collaborations Among Non-Profits, Monazil Chowdhury Jul 2025

Towards Leveraging Social Media Data For Fostering Collaborations Among Non-Profits, Monazil Chowdhury

LSU Doctoral Dissertations

Nonprofit organizations serve a crucial role in tackling a wide range of significant social, environmental, and economic issues. But it is often hard to get a clear picture of their work because their information is spread out and it is difficult to see how they are collaborating. To address this issue we developed a web-based tool to collect scattered data—from a variety of sources, such as the IRS, social media, and the Census, into one easy-to-use resource. The tool begins by taking IRS records and geocoding each nonprofit’s physical address With its coordinates. It then retrieves census tract information from …


Ngo Advocacy And Immigration Policy Reform In San Diego, Benicio Benavides-Garb Jul 2025

Ngo Advocacy And Immigration Policy Reform In San Diego, Benicio Benavides-Garb

csuglobaljournal

The field of immigrant policy is a highly contested space, and among the primary actors involved in immigrant advocacy are non-governmental organizations (NGOs). Throughout California, NGOs are involved at the local, state, national, and international levels. In addition to introducing some of the directions being taken by NGOs in the San Diego area, this paper will examine the work of the San Diego City Council. The included NGOs were selected based on their intentional work in providing “systems-level” support, such as progressive immigration policy reform and advocacy. These organizations are the following: the Partnership for the Advancement of New Americans …


Spiritual Practices In Survivor Care: A Qualitative Analysis Of Christian Faith-Based Shelters And Survivor Well-Being, Jeanne L. Allert Jul 2025

Spiritual Practices In Survivor Care: A Qualitative Analysis Of Christian Faith-Based Shelters And Survivor Well-Being, Jeanne L. Allert

Dignity: A Journal of Analysis of Exploitation and Violence

Christian faith-based organizations constituted a significant proportion of shelter programs for survivors of sex trafficking in the United States, with an estimated 63% identifying as Christian-affiliated (Institute for Survivor Care, 2024). Despite their prevalence, such programs often elicited skepticism due to the rise of secularism (Pew Research, 2022) and concerns that spiritual programming might retraumatize survivors (Ahrens et al., 2010; Hodge, 2020). However, Ahrens et al. (2010) and Hodge (2020) also found that religious practices can be helpful. This qualitative study employed a trauma-informed, descriptive survey design to explore the experiences of 158 trafficking survivors, who had either resided in …


Digital Infrastructure For The Regenerative Movement: A Case Study Of The Mycelium Learning Network, Abigail Karparis Jun 2025

Digital Infrastructure For The Regenerative Movement: A Case Study Of The Mycelium Learning Network, Abigail Karparis

Journal of Nonprofit Innovation

The regenerative movement is gaining momentum worldwide, driven by communities working to restore ecological and social systems through place-based, culturally rooted action. Yet many of the groups leading this work, especially in the Global South or in hyper-local contexts, remain digitally invisible due to structural barriers, including limited access to appropriate technology, funding constraints, and misalignment between available tools and local values. Conventional digital infrastructures often exclude or marginalize these efforts, leaving regenerative practitioners disconnected from each other and from potential sources of support.

This article explores these challenges and presents a case study response: the co-creation of accessible, relational …


A Call For Change: Supporting Children With Tourette Syndrome, Matt Reall Jun 2025

A Call For Change: Supporting Children With Tourette Syndrome, Matt Reall

Journal of Nonprofit Innovation

Tourette Syndrome affects 1 in 100 U.S. children but remains widely misunderstood due to stigma, delayed diagnosis, and media misrepresentation. This neurological disorder is characterized by involuntary tics and often co-occurs with ADHD, anxiety, and sleep disorders. Children with Tourette Syndrome face disproportionate challenges in social, academic, and emotional settings—despite having average or above-average intelligence. One-third engage in self-harm, and suicide rates are four times the national average. Peer-education programs like the Tourette Association of America’s Youth Ambassador initiative have shown promise in reducing stigma, but unequal access and weak institutional support limit their impact. This paper calls for early …


Relationship Between Access To Adventist Education And Belief In The Spirit Of Prophecy, Safary Wa-Mbaleka, Karl G. D. Bailey Jun 2025

Relationship Between Access To Adventist Education And Belief In The Spirit Of Prophecy, Safary Wa-Mbaleka, Karl G. D. Bailey

Adventist Human-Subject Researchers Association

Adventist education prepares students for service in this world and in the world to come, focusing on the mental, physical, social, and spiritual dimensions. This study based on the Global Church Member Survey (2023) investigated the relationship between access to Adventist education and belief in the Spirit of Prophecy of the members of the members of the Seventh-day Adventist Church.


Entropy In Leadership: Reframing Performance Decline As A Failure Of Internal Growth, Joshua M. K. Simmons Jun 2025

Entropy In Leadership: Reframing Performance Decline As A Failure Of Internal Growth, Joshua M. K. Simmons

M.S. in Leadership

This project explored leadership degradation among mid-to-senior enlisted members (E5–E9) of the United States Air Force using the concept of leadership entropy, the gradual decline of psychological and relational capacity in the absence of sustained support. The topic was selected to address a gap in understanding how internal leadership resilience erodes despite continued performance. A convergent mixed methods design was used, integrating quantitative survey constructs such as burnout, psychological capital, and perceived organizational support with open-ended narrative responses. Twenty-four participants contributed data. Results showed that while leaders remain outwardly effective, internal motivation and connection often deteriorate over time, especially at …


Csey Data Advocacy: Reducing Harm Through Data - Csey Survivors, Maria Barquin Sommers, Brianna Armstrong Jun 2025

Csey Data Advocacy: Reducing Harm Through Data - Csey Survivors, Maria Barquin Sommers, Brianna Armstrong

SMU Human Trafficking Data Conference

This presentation will focus on the crucial overlap of time management and protection for survivors during data collection. Time management is an essential part of any successful organization, especially when working with vulnerable populations, such as survivors of human trafficking, and facing tight schedules and budgets. It is time- consuming to read through blocks of narratives to find necessary details on survivors, but more importantly, survivors can be harmed by being forced to relive their trauma during data collection. On the other hand, narratives written by advocates can harm survivors if subpoenaed. Documentation data systems that gather quantitative information and …


Can Machine Learning Prevent Human Trafficking? Using Data And Technology To Tailor Policies And Programs Toward Vulnerable Populations In Your Community, Kristen Hubbell Jun 2025

Can Machine Learning Prevent Human Trafficking? Using Data And Technology To Tailor Policies And Programs Toward Vulnerable Populations In Your Community, Kristen Hubbell

SMU Human Trafficking Data Conference

This presentation will investigate how to use data and technology to prevent human trafficking in communities, before it starts. It will explore the opportunity to utilize a novel machine learning approach to identify local risk factors to guide collaborative, data-oriented prevention programs. Surprising findings from a case study will be shared that challenge existing assumptions on the key drivers of human trafficking.


Reclaiming Data To Transform Anti-Trafficking Systems, Laura Hackney Jun 2025

Reclaiming Data To Transform Anti-Trafficking Systems, Laura Hackney

SMU Human Trafficking Data Conference

AnnieCannons believes that the people closest to the problem are closest to the solution. Yet in the anti-trafficking movement, data about survivors is often collected without survivors. Co-founder and CEO Laura Hackney will discuss how reclaiming data can transform systems of care accountability, and prevention. She will share lessons learned from the development of ResourceFull, a digital platform led and co- designed with trafficking survivors to safely connect individuals to trustworthy services and track outcomes across fragmented care systems. There are ethical, technical, and human-centered challenges of collecting and of using data in a space where safety and trust are …


Benefits And Challenges Of Collaborative Networks Addressing Food System Disruptions During The Covid-19 Pandemic, Dikshya Dahal, Tania Schusler Jun 2025

Benefits And Challenges Of Collaborative Networks Addressing Food System Disruptions During The Covid-19 Pandemic, Dikshya Dahal, Tania Schusler

School of Environmental Sustainability: Faculty Publications and Other Works

The COVID-19 pandemic disrupted food systems with disproportionate impacts on marginalized social groups, which in the USA included racial and ethnic minorities, working class families, immigrants, seniors, and people with disabilities, among others. The pandemic also greatly affected the operations of nonprofit organizations, which play important roles in disaster response. We explored how social networks supported non-profit organizations’ efforts to address increased food insecurity and food-related business disruptions during the pandemic in the Chicago region, IL, USA. We used mixed methods including a Social Network Analysis (SNA) of 48 organizations and their reported partners plus focus group discussions with representatives …


United Seas For Resilient Reefs: A Blueprint For Coral Conservation Through International Cooperation, John J. Bohorquez, Maoz Fine, Dana I. Grieco, David A. Gill, Ali Al-Swalimih, Jacqueline Padilla-Gamino, Isaiah W. Bolden, Margaux Hein, Callum Backstrom, Melanie Mcfield, Raphael Martinez, Benjamin Midberry, Fahd Al-Guthmy, Ellen K. Pikitch, Natalia Benejam, Chen Azulay, Britt Ronen, Oren Levy, Anne Mcelroy, Karine Kleinhaus Jun 2025

United Seas For Resilient Reefs: A Blueprint For Coral Conservation Through International Cooperation, John J. Bohorquez, Maoz Fine, Dana I. Grieco, David A. Gill, Ali Al-Swalimih, Jacqueline Padilla-Gamino, Isaiah W. Bolden, Margaux Hein, Callum Backstrom, Melanie Mcfield, Raphael Martinez, Benjamin Midberry, Fahd Al-Guthmy, Ellen K. Pikitch, Natalia Benejam, Chen Azulay, Britt Ronen, Oren Levy, Anne Mcelroy, Karine Kleinhaus

School of Marine & Atmospheric Sciences Faculty Publications

Coral reefs are one of Earth’s most vital and threatened ecosystems. They protect coastlines, generate billions of dollars of tourism revenue, support valuable fisheries, and contribute to the development of vital medicines. Yet half of the world's coral reefs have been lost in the last 50 years, and 90% of remaining reefs are projected to die off by the middle of this century, mainly due to warming seas from climate change.

Despite these challenges there is reason for hope. Some coral reefs – such as in the northern Red Sea and Gulf of Aqaba – have demonstrated remarkable resilience to …


Comparing Campaigns To End The Subminimum Wage With A Multiple Streams Approach, Chris Peraino Jun 2025

Comparing Campaigns To End The Subminimum Wage With A Multiple Streams Approach, Chris Peraino

Dissertations, Theses, and Capstone Projects

Labor organizations do not significantly represent the interests of restaurant workers in the United States. In the absence of labor representation, nonprofits have become the main advocates for restaurant workers in politics. Among the most active is OneFairWage (OFW), a nonprofit focused on eliminating the subminimum wage for tipped restaurant workers. OFW’s legislative efforts have had mixed outcomes. Two of its campaigns - D.C. and Chicago - were successful. All other campaigns, like those in New York state and Michigan, have struggled to achieve their goal. Why has nearly identical legislation with the same target population of restaurant workers passed …


Bridging The Gap: Exploring The Intersection Of Formal Mental Health Services And Informal Social Supports In Bipoc Communities, Patrice D. Patton-Campbell Jun 2025

Bridging The Gap: Exploring The Intersection Of Formal Mental Health Services And Informal Social Supports In Bipoc Communities, Patrice D. Patton-Campbell

Dissertations

Despite growing awareness of mental health disparities, BIPOC (Black, Indigenous, and People of Color) communities continue to face significant barriers in accessing culturally responsive mental health care. This dissertation explores the intersection between formal mental health services and informal social supports such as family, religious institutions, and community networks to understand which systems are more trusted, accessible, and effective for BIPOC individuals. Grounded in Urban Liberation Psychology and guided by decolonial and culturally responsive care frameworks, this qualitative study draws from focus groups and interviews with 33 participants, including both community members and service providers from the Chicagoland area and …


Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta May 2025

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …