Computational Linguistics Commons^™

Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez

Dissertations, Theses, and Capstone Projects

Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with whom they have any relationship. With the advent of social media, this phenomenon has expanded rapidly into virtual environments where consumer conversation is enabled through chats, forums, social media posts, and online reviews. In response to this rapid growth of online WOM, academics and practitioners have focused their interest on this phenomenon and its implications on consumers, firms, and society. So far, the evidence of the critical role that online WOM plays in helping consumers make …

Destined Failure, Chengjun Pan

Masters Theses

I attempt to examine the complex structure of human communication, explaining why it is bound to fail. By reproducing experienceable phenomena, I demonstrate how they can expose communication structure and reveal the limitations of our perception and symbolization.I divide the process of communication into six stages: input, detection, symbolization, dictionary, interpretation, and output. In this thesis, I examine the flaws and challenges that arise in the first five stages. I argue that reception acts as a filter and that understanding relies on a symbolic system that is full of redundancies. Therefore, every interpretation is destined to be a deviation.

The Stained Glass Of Knowledge: On Understanding Novice Mental Models Of Computing, Briana Christina Bettin

Dissertations, Master's Theses and Master's Reports

Learning to program can be a novel experience. The rigidity of programming can be at odds with beginning programmer's existing perceptions, and the concepts can feel entirely unfamiliar. These observations motivated this research, which explores two major questions: What factors influence how novices learn programming? and How can analogy by more appropriately leveraged in programming education?

This dissertation investigates the factors influencing novice programming through multiple methods. The CS1 classroom is observed as a "whole system", with consideration to the factors present in it that can influence the learning process. Learning's cognitive processes are elaborated to ground exploration into specifically …