International Economics Commons^™

Prospects And Problems Of Expanding Trade With Japan: A Survey Of Philippine Exporters, Rosalina Palanca-Tan

Economics Department Faculty Publications

The paper looks at firm-level factors that affect Philippine exports to Japan with the main objective of recommending provisions for the proposed Japan-Philippines Economic Partnership Agreement (JPEPA) that will enable existing and prospective Philippine exporters to fully exploit the potential of the Japanese market. To this end, the study identifies Philippine products with export prospects in Japan and conducts a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis of these production sectors. The inability of the Philippine agricultural, processed food and consumer manufactures to successfully tap into the growing import markets of Japan can be traced largely to low quality and price …