International Economics Commons^™

Motivations For Luxury Consumption: Insights From Tunisia’S Emerging Market, Pranjal Gupta,, Mouna Zaghdoudi

Journal for the Advancement of Developing Economies

Luxury consumption and the desire for luxury are well-accepted phenomena. Myriad studies have documented the pervasiveness of the luxury market in the West and the high growth and strong potential of Asian luxury markets. It is also evident that as resources have grown in a region, luxury consumption and the desire for luxury products have followed. Nevertheless, the need for more far-reaching studies that explore emerging markets are important to understand the differences in how luxury may penetrate these markets, given variations in resources and culture. This paper investigates a number of factors that may contribute to the emergence of …