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Full-Text Articles in Income Distribution
Save, Gamble, Or Both? The Relationship Between Premium Bond Sales And Lottery Sales In The United Kingdom, Kaden Grace
Save, Gamble, Or Both? The Relationship Between Premium Bond Sales And Lottery Sales In The United Kingdom, Kaden Grace
Honors Theses
Four out of every ten Americans are unable to pay for an unexpected $400 bill out of their savings accounts. To ameliorate this problem, one policy to incentivize saving is a Prize-Linked Savings Account (PLSA). Unlike a traditional savings account that pays out a consistent rate of return, a PLSA pools the interest on all deposits and distributes the returns in randomly drawn prizes (similar to a lottery). However, PLSAs remain illegal in many areas due to a concern that the introduction of a private or public PLSA could cannibalize revenue from an existing state-sponsored lottery, thus restricting the state’s …
Made In America: The Affects Cognitive Load Consumer Ethnocentrism And Country Of Origin Have On Consumer Purchasing Decisions, Hannah Halstrom
Made In America: The Affects Cognitive Load Consumer Ethnocentrism And Country Of Origin Have On Consumer Purchasing Decisions, Hannah Halstrom
Honors Theses
Previous research suggests that cognitive load affects decision-making tasks. As well, a consumer varies his or her purchasing decisions based off of his or her personal level of Consumer Ethnocentrism (CE) and the Country of Origin (COO) of the product or brand. Eighty individuals participated in the study. Some participants were put under cognitive load by having remembering an 8 digit number span. All subjects were randomly exposed to one of two product sets, where COO was manipulated. Each product set consisted of 5 advertisements followed by a series of 4 questions. These questions regarded their willingness to purchase the …