Economic History Commons^™

Working Paper No. 70, Industrialization, Retail Activities, And The Rise Of American Consumerism, Joseph French

Working Papers in Economics

This inquiry seeks to establish that the department store can be viewed as a novel institution that emerged to facilitate an economic relationship between a burgeoning American industrial sector and a new generation of working-class consumers with rising incomes and changing needs. The development of retail in America lagged behind Europe for many decades, until the rapid pace of American industrialization acted as a catalyst for retail to evolve into a modern institution. Alongside the creation of the department store, American cities were taking to the skies, and those who inhabited them would establish a new socio-economic class that was …