Behavioral Economics Commons^™

Three Essays On Behavioral Economics And Mechanism Design, Na Zuo

Doctoral Dissertations

My three essays on behavioral economics and mechanism design introduce two new microeconomic theoretical models.

In the first chapter, we develop an n-player theoretical model applying the concept of Virtual Bargaining to study cooperative behavior in public goods games characterizing team production. Virtual Bargaining is a modeling framework that characterizes how players may construct a tacit agreement to coordinate behavior in the absence of explicit communication. Players identify their worst-possible payoff outcome from any candidate agreement, and mutually best-respond with respect to maximization of their worst-payoff function. Players face uncertainties regarding whether other players will follow through on a candidate …

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …