Behavioral Economics Commons^™

Are They Worth Reading? An In-Depth Analysis Of Online Trackers’ Privacy Policies, Candice Hoke, Lorrie Faith Cranor, Pedro Giovanni Leon, Alyssa Au

Lorrie F Cranor

We analyzed the privacy policies of 75 online tracking companies with the goal of assessing whether they contain information relevant for users to make privacy decisions. We compared privacy policies from large companies, companies that are members of self-regulatory organizations, and nonmember companies and found that many of them are silent with regard to important consumer-relevant practices including the collection and use of sensitive information and linkage of tracking data with personally-identifiable information. We evaluated these policies against self-regulatory guidelines and found that many policies are not fully compliant. Furthermore, the overly general requirements established in those guidelines allow companies …

Ancillary Revenue And Price Fairness: An Exploratory Study Pre & Post Flight, Blaise P. Waguespack, Tamilla Curtis

Dr. Tamilla Curtis

The growing impact of Ancillary Revenue on consumer choice and shopping behavior continues to be a highly debated issue. In the US, the Department of Transportation (DOT) has stepped into the debate and is investigating the possibility of new rules on how airlines must report and display such ancillary offerings. While the DOT collects data, reports on the amount of ancillary revenue earned by the airlines continue to rise. Examining past research on price fairness from the marketing literature and the impact of revenue management on price fairness from the aviation literature, this article joins new research appearing on the …

Behavioral Economics And Poverty [En Español] Behavioral Economics Y Pobreza, Daniel A. Monroy

Daniel A Monroy C

No abstract provided.

Retirement Planning Among Middle-Aged And Older Hispanics, Luisa Blanco, Emma Aguila, Arturo Gongora, Beverly Weidmer, O. Kenrik Duru

Luisa Blanco

The goal of this study is to deepen the understanding of how middle age and older Hispanics plan for retirement, where we conducted four focus groups in the Los Angeles area with a total of 38 participants. Our study provides interesting findings, specifically for women since 84 percent of the participants were female. We find that that most participants, whether they were already retired or not, are not well prepared for retirement since they have been unable to save for retirement and have not made specific retirement plans, such as determining desired retirement age, estimating retirement budget, and collecting information …

Cynicism In Negotiation: When Communication Increases Buyers’ Skepticism, Eyal Ert, Stephanie J. Creary, Max H. Bazerman

Stephanie J. Creary

The economic literature on negotiation shows that strategic concerns can be a barrier to agreement, even when the buyer values the good more than the seller. Yet behavioral research demonstrates that human interaction can overcome these strategic concerns through communication. We show that there is also a downside of this human interaction: cynicism. Across two studies we focus on a seller-buyer interaction in which the buyer has uncertain knowledge about the goods for sale, but has a positive expected payoff from saying “yes” to the available transaction. Study 1 shows that most buyers accept offers made by computers, but that …

The Existence And Perception Of Redundancy In Consumer Information Environments, Michael D. Johnson, Jerome M. Katrichis

Michael D. Johnson

Two studies are reported which examine the existence of attribute redundancy as well as consumers' ability to perceive attribute redundancy in consumer information environments. The results of the first study suggest that attribute redundancy varies widely from product category to product category. The results of the second study suggest that consumers' ability to perceive attribute relationships improves with product knowledge. Unexpected was an observed U-shaped relationship between consumers' perceptions of attribute redundancy and attribute knowledge. Together the results suggest a number of policy implications regarding the value of consumer information programs.

The Effects Of Fatigue On Judgments Of Interproduct Similarity, Michael D. Johnson, Donald R. Lehmann, David A. Horne

Michael D. Johnson

Similarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.

Price Knowledge And Search Behavior For Habitual, Low Involvement Food Purchases, Jouni T. Kujala, Michael D. Johnson

Michael D. Johnson

Existing models of price search presume a direct link between knowledge and search behavior. We argue that these models are not well suited to more habitual, low involvement purchase situations where search behavior and price knowledge are more independent. An alternative, adaptive rationality model is proposed in which these constructs are only indirectly related. An empirical study of Finnish consumers' purchases of fresh produce and meat products is reported which supports the adaptive rationality model.

Attribute Abstraction, Feature-Dimensionality, And The Scaling Of Product Similarities, Michael D. Johnson, Donald R. Lehmann, Claes Fornell, David A. Horne

Michael D. Johnson

This paper examines the attributes that consumers use when making product similarity judgments and their effect on similarity scaling. Previous research suggests that concrete brands are judged using dichotomous features while more abstract product categories are judged using continuous dimensions. This, in turn, suggests that the appropriateness of spatial scaling increases relative to tree scaling as one moves from brands to product categories. The results of two studies support an increase in the fit of spaces relative to trees from brands to categories. However, the abstractness of the judgments appears to be driving the effect, not the use of features …

Teoría De Negociación, Francisco Carlos Ruiz Diaz

Francisco Carlos Ruiz Diaz

¿Cómo negociar? ¿Cómo Rambo? ¿Cómo Bambi? ó ¿Cómo Rambi? Este documento contiene la presentación de tres estilos distintos de negociación. El primero se refiere al estilo competitivo. El segundo se centra en el enfoque cooperativo y sigue los principios de la teoría de negociación de Harvard. El tercer estilo es un mix de los dos enfoques.

Allowing Patients To Waive The Right To Sue For Medical Malpractice: A Response To Thaler And Sunstein, Tom Baker, Timothy D. Lytton

Timothy D. Lytton

This essay critically evaluates Richard Thaler and Cass Sunstein’s proposal to allow patients to prospectively waive their rights to bring a malpractice claim, presented in their recent, much acclaimed book, Nudge: Improving Decisions about Health, Wealth and Happiness. We show that the behavioral insights that undergird Nudge do not support the waiver proposal. In addition, we demonstrate that Thaler and Sunstein have not provided a persuasive cost-benefit justification for the proposal. Finally, we argue that their liberty-based defense of waivers rests on misleading analogies and polemical rhetoric that ignore the liberty and other interests served by patients’ tort law rights. …

Greece's Banking Sector Options, Warren Coats

Warren Coats

A review of the new Greek government's choices in its negotiations with its creditors, with a focus on the banking sector.

Identity And Incentives An Economic Interpretation Of The Holocaust, Raul Caruso

Raul Caruso

This paper proposes an interpretation of the Holocaust along the lines of economic theory and public choice. The Holocaust had been the most inhumane and brutal genocide in the twentieth century, and also a gigantic predatory enterprise shaped and engineered by a complex institutional machinery. The paper proposes a general interpretation based on the inclusion of identity-associated elements in the utility functions of Nazis. Under the Nazi regime, the production and strengthening of Nazi identity was a matter of political economy. In addition, interpretations of Aryanization (appropriation of Jewish property) and the running of extermination camps are provided.

“The Influence Mix” – Information Access In The New Age And Empowerment Of Consumers ¿Decline Or Reformulation In Branding Development?, Alejandro Castro

Alejandro Castro

The new technological age is changing the rules in marketing. Now consumers are influenced by other sources of information and brands might be losing the battle. Itamar Simonson and Emanuel Rosen state in their book “Absolute Value” that consumers now base their decisions on reviews from other users, opinions and other emerging technologies that are turning choices more rational. Therefore traditional sources of information controlled by marketing are fading. In this article we focus on Brands and we answer the following question ¿Are we before a declining on branding or are we force to implement new marketing strategies for branding …

Sustainability And The Economics Of Embedded Values, Madhavi Venkatesan

Madhavi Venkatesan

Increasing global awareness of natural resource depletion, heightened weather-related volatility attributable to climate change, and the subsequent emergence of multi-disciplinary sustainability programs in higher education have pronounced the void in the explanatory discipline of economics to address the values that have yielded the economic and environmental outcomes observable in prevailing sustainability discussions. Economic theory, models, and analysis are central to a discussion of how individuals interact not only with one another but also with the environment. Further, the implicit inclusion of economics in the daily behavior of individuals and nations strongly influences the observations of global sustainability, including economic equity …

Behavioral Economics Y Políticas Públicas: Algunos Problemas Y Sus Soluciones / Behavioral Economics And Public Policies: Some Problems And Their Solutions [En Español], Daniel A. Monroy

Daniel A Monroy C

Abstract

The main target of this paper is to show a behavioral economics approach to –some– public policies from a descriptive and a normative point of view. To meet the target, (i) the paper summarizes two cognitive biases: the status quo bias and the endowment effect, and then shows how these biases could affect the effectiveness of public policies in some relevant contexts: the availability of human organs for transplantation; people's bad eating habits; and environmental resources management. In addition, (ii) the paper suggests some strategies (nudges) about how behavioral economics could inform policy maker to design or to improve …

Cooperation Across Organizational Boundaries: Experimental Evidence From A Major Sustainability Science Project, Timothy M. Waring, Sandra Hughes Goff, Julia Mcguire, Z. Dylan Moore, Abigail Sullivan

Timothy M Waring

Engaged research emphasizes researcher–stakeholder collaborations as means of improving the relevance of research outcomes and the chances for science-based decision-making. Sustainability science, as a form of engaged research, depends on the collaborative abilities and cooperative tendencies of researchers. We use an economic experiment to measure cooperation between university faculty, local citizens, and faculty engaged in a large sustainability science project to test a set of hypotheses: (1) faculty on the sustainability project will cooperate more with local residents than non-affiliated faculty, (2) sustainability faculty will have the highest level of internal cooperation of any group, and (3) that cooperation may …

On The Proper Motives Of Corporate Directors (Or, Why You Don't Want To Invite Homo Economicus To Join Your Board), Lynn A. Stout

Lynn A. Stout

One of the most important questions in corporate governance is how directors of public corporations can be motivated to serve the interests of the firm. Directors frequently hold only small stakes in the companies they manage. Moreover, a variety of legal rules and contractual arrangements insulate them from liability for business failures. Why then should we expect them to do a good job? Conventional corporate scholarship has great difficulty wrestling with this question, in large part because conventional scholarship usually adopts the economist's assumption that directors are rational actors motivated purely by self-interest. This homo economicus model of behavior may …

Expenditure, Confidence, And Uncertainty: Identifying Shocks To Consumer Confidence Using Daily Data, Marta Lachowska

Marta Lachowska

The importance of consumer confidence in stimulating economic activity is a disputed issue in macroeconomics. Do changes in confidence represent autonomous fluctuations in optimism, independent of information on economic fundamentals, or are they a reflection of economic news? I study this question by using high-frequency microdata on spending and consumer confidence, and I find that consumer confidence contains information relevant to predicting spending, independent from other indicators. The exogenous movements in consumer confidence lead to very short fluctuations in consumer spending, consistent with the hypothesis that more consumer confidence reflects less uncertainty about the future.

What Do Indexes Of Consumer Confidence Tell Us?, Marta Lachowska

Marta Lachowska

No abstract provided.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Dr. Tamilla Curtis

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Effects Of Global Competitiveness, Human Development, And Corruption On Inward Foreign Direct Investment, Tamilla Curtis, Dawna L. Rhoades, Tom Griffin

Dr. Tamilla Curtis

The purpose of this paper is to investigate which of Dunning's location-specific advantages of host countries, presented as composite indices for Global Competitiveness, Human Development and Corruption Perception, better predict the level of inward Foreign Direct Investment (FDI). A stepwise multiple regression method was applied on a sample of 129 countries, which was further divided into two subgroups: OECD members and non-OECD members. The study provides evidence that global competitiveness and the level of corruption of the host country are important determinants for inward FDI. For non-OECD countries the Human Development index appears to be an additional FDI determinant. More …

Determinants Of Aggressiveness On The Soccer Pitch: Evidence From Fifa And Uefa Tournaments, Raul Caruso, Marco Di Domizio, David A. Savage

Raul Caruso

This paper examines the determinants of aggressiveness on the soccer pitch in 463 matches from FIFA (World Cup) and UEFA (Euro Cup) tournaments spanning from 1994 to 2012. We highlight the role of several measures of international rivalry between countries on the players’ aggressive behaviour

Malaysian Tax System And Individual Tax Knowledge, Noraza Mat Udin

NORAZA MAT UDIN

No abstract provided.

The Problem Of Rationality: Austrian Economics Between Classical Behaviorism And Behavioral Economics (Uncorrected Proof), Mario J. Rizzo

Mario Rizzo

In Part One we establish the rationale and substance of the Robbinsian middle ground – the psychical or mind-dependent character of economics. To accomplish this we explore three post-Wieserian frameworks for Austrian economics: (1) the phenomenological social science of Alfred Schutz; (2) the structure of mind analyzed by Hayek in The Sensory Order; and (3) the later Wittgenstein’s logical analysis of thought. While there are no doubt differences among these approaches we find that they are broadly consistent way of establishing the essential mind-dependency of economics. In Part Two we directly examine the basic issues involved in the characterization of …

The Problematic Welfare Standards Of Behavioral Paternalism, Douglas Glen Whitman, Mario J. Rizzo

Mario Rizzo

Behavioral paternalism raises deep concerns that do not arise in traditional welfare economics. These concerns stem from behavioral paternalism’s acceptance of the defining axioms of neoclassical rationality for normative purposes, despite having rejected them as positive descriptions of reality. We argue (1) that behavioral paternalists have indeed accepted neoclassical rationality axioms as a welfare standard; (2) that economists historically adopted these axioms not for their normative plausibility, but for their usefulness in formal and theoretical modeling; (3) that broadly rational individuals might fail to satisfy the axioms for various reasons, making them unpersuasive as normative criteria; and (4) that even …

A Qualitative Analysis Of The Use Of Financial Services And Saving Behavior Among Older African Americans And Latinos In The Los Angeles Area, Luisa Blanco, Maria Ponce, Arturo Gongora, O. Kenrik Duru

Luisa Blanco

For this study, we conducted 7 focus groups in the Los Angeles area with a total of 70 participants (42 Latinos and 28 African Americans) recruited from 3 senior centers and a church. Overall, participants were not well prepared for the future in terms of their health care financing. African Americans in the study tended to participate more in the formal financial sector and show a high level of sophistication when managing their finances than Latinos. African Americans also were more likely to save than Latinos, but their level of saving was not very large. We also find that participants …

Teleinvestmentevangelists: Celebrity, Ritual And Religion And The Quest To “Beat The Market”, E. Douglas, Mary Keller, Elton Mcgoun

Mary L Keller

Purpose – This paper aims to offer a cultural understanding of investor faith in stock picking despite overwhelming evidence questioning its efficacy. Why, in the face of very widely communicated findings calling into question the advice and assistance offered by financial professionals to help them pick stocks or manage their mutual funds, do so many people persist in these practices? The authors believe that the best way to understand investor faith in the efficacy of stock picking is through teleinvestmentevangelists such as Jim Cramer, whose fusion of celebrity and religion taps into the ritualistic elements of investment that usually lie …

Pay-What-You-Want Pricing: Can It Be Profitable?, Yong Chao, Jose Fernandez, Babu Nahata

Yong Chao

Using a game theoretic framework, we show that not only can pay-what-you-want (PWYW) pricing generate positive profits, but it can also be more profitable than charging a fixed price to all consumers. Further, whenever it is more profitable, it is also Pareto-improving. We derive conditions in terms of two parameters, namely the marginal cost of production and the psychological cost of the consumer for paying too little compared to her reference price.

The paper makes the following contributions to the existing literature. First, we endogenize the choice of pricing strategies—PWYW vs. fixed price. Thus rather than solely focusing on the …

How Smart Are Electricity Users With ‘Smart Metering’? A Behavioural Economics Experiment, S. Bager, L. Mundaca T.

Luis Mundaca

The purpose of this paper is to examine how behavioural biases affect consumers’ response to energy-use information provided through smart meters (SM). We take insights from behavioural economics and carry out two real-life experiments with SMs and electricity users. The experiments were conducted in Copenhagen (Denmark) to identify and assess the potential of two economic behavioural biases, salience and loss aversion. The results of the first experiment (i.e. installation of SM without further intervention) generally aligned with electricity use reductions found in previous research, and indicate that it may be reasonable to expect a reduction in electricity use in the …