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Full-Text Articles in Behavioral Economics
The U.S. Folklore, Proverbs, And Economic Behavior, Ahmed Abou-Zaid
The U.S. Folklore, Proverbs, And Economic Behavior, Ahmed Abou-Zaid
Ahmed Abou-Zaid
Social scientists strongly believe that the cultural values and norms motivate, guide, and influence the behavior of each and every society. However, studying the relationship between culture and behavior, notably economic behavior, is not very popular in the literature, mainly because of the vague and broad definition of the culture. Thereby this paper provides a narrow definition of the culture as “the set of beliefs and values that are often revealed in folklore of the country, where proverbs are the most concise form of the verbal folklore genres.” Using this definition, the paper attempts to relate several types of economic …
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
Linda Simpson
The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.