Behavioral Economics Commons^™

Tb185: Designing A Labeling Policy For Genetically Modified Food: Results Of Focus Group Research, Mario F. Teisl, Lynn Halverson, Kelly O'Brien, Brian Roe

Technical Bulletins

The labeling of genetically modified foods is a topic of growing, and sometimes cantankerous, public debate—a debate whose outcome could dramatically alter the operation of the U.S. production agriculture, processing, distribution and retailing sectors. The debate surrounding the labeling of genetically modified foods is largely about how much information to supply to consumers to facilitate effective choice and how that information should be supplied. Although there seems to be empirical evidence of a mainstream desire for the labeling of genetically modified foods, we know of no study that has provided guidance to policy makers as to the best method of …