Open Access. Powered by Scholars. Published by Universities.®

Behavioral Economics Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Behavioral Economics

Consumer Willingness To Pay For E85, Denise A. Skahan Aug 2010

Consumer Willingness To Pay For E85, Denise A. Skahan

Masters Theses

Concerns regarding energy security, resource sustainability, and environmental protection have heightened interests in renewable fuels and sparked the research and development of ethanol as a transportation fuel. This study examines consumers’ willingness to pay for ethanol from various potential feedstocks; corn, switchgrass and wood wastes. Data was collected via a survey of fuel consumers across the United States in 2009. Results show that consumers have a preference for E85 (a fuel blend with 85 percent ethanol and 15 percent gasoline) from corn, switchgrass and wood wastes compared to E0 (gasoline) and a preference for E85 from switchgrass and wood wastes, …


Religious Groups & “Affluenza”: Further Exploration Of The Tv-Materialism Link, Mark D Harmon Jul 2010

Religious Groups & “Affluenza”: Further Exploration Of The Tv-Materialism Link, Mark D Harmon

School of Journalism and Electronic Media Publications and Other Works

The researcher explores whether previously noted links between television viewing and materialism also appear among those in religious communities. Secondary analyses were conducted using data from six previous studies: Mennonites, American Buddhists, North American Hispanic Youth in Seventh-Day Adventist Congregations, two studies of youth in various Protestant denominations, and a national youth study with an over-sample of parochial students. Across the six studies heavier TV viewing generally correlated with materialist values, especially the value of "making a lot of money" for the young. The results validate Georg Simmel’s observation that even those devoutly dedicated to salvation and the soul are …


Consumers' Willingness To Pay For Energy Labels On Household Appliances, David O. Ward May 2010

Consumers' Willingness To Pay For Energy Labels On Household Appliances, David O. Ward

Masters Theses

Voluntary environmental labeling or certification programs provide information about the environmental characteristics of one or more aspects of a product’s life cycle to consumers. The U.S. Environmental Protection Agency and Department of Energy were among the first governmental agencies in the world to adopt environmental information programs. This study examines two U.S. programs – Energy Star, an energy efficiency labeling program, and Green Power Partnership (GPP), a green energy purchasing program, and estimates how much consumers are willing to pay for refrigerators that have been awarded these labels and what factors motivate that willingness to pay. The data were obtained …