Behavioral Economics Commons^™

How Do Restaurant Menu Calorie Labeling Requirements And Exercise Impact Consumer Food Decision Making?, Nigina Rakhmatullaeva

Department of Agricultural Economics: Dissertations, Theses, and Student Research

The percentage of the U.S. population that is obese has increased markedly over the past fifty years. Obesity is driven in part by imbalances in energy consumption and expenditures. There are two main behavioral factors that influence that balance: food consumption and exercise. In this thesis, I report the results of two experiments that encompass both food choice and exercise.

The consumption of food prepared away from home is growing rapidly. Since individuals do not control the ingredients in foods prepared away from home, these foods are frequently less healthy than home-cooked foods. The role of calorie labeling for foods …