Behavioral Economics Commons^™

Tipping In The Digital Age: Comparing Group And Individual Tipping Behavior Across Cashless Payments, Akosua Sayer Koduah

Graduate Theses and Dissertations

Tipping has long been central to the U.S. hospitality industry, where it provides a substantial share of service workers’ income. What was once a cash-based practice is now increasingly mediated through digital platforms such as card readers, QR codes, and peer-to-peer apps. These systems introduce features such as visibility of the decision, preset defaults, and group payment options that reshape how customers decide whether and how much to tip. While traditional tipping has been widely studied, research on digital restaurant tipping remains limited. This study focuses on two underexplored mechanisms: visibility (whether staff can observe the decision) and group context …

The Switch: Determinants Of Family School Modality Choices During The Covid-19 Pandemic, Steicy Dorfi Lopez

Economics Undergraduate Honors Theses

The K-12 system in the United States experienced substantial challenges during the COVID-19 pandemic. This study aims to give an overview of public, private, and homeschooling enrollment decisions during the pandemic, the changes families made between types of schooling and identify familial characteristics associated with the probability of switching in and out of public education. Knowing more about the groups exiting and returning to the public school system can help public school districts better tailor policies to attract and retain their students. Socioeconomic factors influencing a change could be signs of increasing segregation. Using a discrete choice duration model, a …

Survey Of The Labor Market For New Ph.D. Hires In Economics 2025-2026, Kashfia Kamal, Mervin Jebaraj, Raja Kali

Labor Market Survey

This year, the survey questionnaire was sent to 478 organizations. Questionnaires were returned by 145 organizations (30.3 percent). Of this year’s responses, 78 (53.8 percent) were from those who responded to the last survey conducted for the 2024-25 academic year. Among the academic institutions responding, the distribution of highest degrees offered was as follows: Ph.D.—43.4 percent; Master’s—11 percent and Bachelor’s—44.8 percent.

The responses are reported for all respondents, and separately for Ph.D. Degree granting institutions and for schools whose highest degree offered is the Bachelor’s or Master’s Degree. Data for the top 30 institutions in the revised National Research Council’s …

Measurement Reliability For Intentions To Change Behavior, Emily Schlichtig

Graduate Theses and Dissertations

It is common for researchers to ask participants to associate probabilities with words, often using tools like the Likert scale to measure behavioral intentions and attitudes. However, it remains unclear what specific probabilities participants assign to the response options on a Likert scale, how much variation exists across these options, and whether these probabilities differ across various behaviors. The purpose of this paper is to explore the numeric probabilities that participants associate with different Likert scale points, to understand their perception of the variation at each point, and to compare these perceptions across three behaviors: eating more vegetables, exercising more, …

The Economics Behind The Legalization Of Sports Gambling And Financial Market Relations, John Bassham

Finance Undergraduate Honors Theses

With the recent legalization of sports gambling, it has become a popular spectacle among sports fans and financial analysts pursuing an understanding of it. This thesis dives into the meticulous relationship between sports gambling and economic factors/financial market relations using academic literature to understand the relationship.

The thesis explores sports gambling from an economic standpoint using incentives to understand the market participants and economic advantages and disadvantages. It also uses academic literature and analytics to make a case for market efficiency while also delving into particular inefficiencies.

Furthermore, this thesis uses characteristics of the stock market in comparison of the …

Economic Anomalies Following The Handover Of Hong Kong, Nathan Martin

Economics Undergraduate Honors Theses

This paper seeks to examine and provide a possible explanation for economic anomalies in Hong Kong following its handover to China. Hong Kong was on a 99-year lease to the United Kingdom from China before being handed back over July 1^st, 1997. Due to the “one country, two systems” policy espoused in the handover agreement that was to be implemented for fifty years, this event marks a rare natural experiment of a peaceful regime change without a significant change in governance. This paper seeks to understand the impact of the act of regime change on selected key macroeconomic …

Assessing Consumer Willingness To Pay For Zinc-Biofortified Rice – The Case Of Colombia, Sara Ann Oswalt

Graduate Theses and Dissertations

Hidden hunger, a form of undernourishment caused by micronutrient deficiencies, remains a critical global challenge affecting billions worldwide. Biofortification of staple crops, such as rice, offers a promising solution to address this problem. However, changes in the physical and culinary characteristics due to biofortification may hinder consumer acceptance and limit the benefits of this approach. This research explores consumer preferences and willingness to pay (WTP) for zinc-biofortified rice in Cartagena, Colombia. A non-hypothetical experimental auction, including 400 consumers in five different locations within Cartagena, was conducted to analyze the impact of information, socioeconomic factors, and consumer nutrition knowledge on WTP …

Survey Of The Labor Market For New Ph.D. Hires In Economics 2024-2025, Kashfia Kamal, Mervin Jebaraj, Raja Kali

Labor Market Survey

This year, the survey questionnaire was sent to 549 organizations. Questionnaires were returned by 136 organizations (24.8 percent). Of this year’s responses, 80 (58.8 percent) were from those who responded to the last survey conducted for the 2023-24 academic year. Among the academic institutions responding, the distribution of highest degrees offered was as follows: Ph.D.—44.9 percent; Master’s—8.1 percent and Bachelor’s—45.6 percent.

The responses are reported for all respondents, and separately for Ph.D. Degree granting institutions and for schools whose highest degree offered is the Bachelor’s or Master’s Degree. Data for the top 30 institutions in the revised National Research Council’s …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa

Graduate Theses and Dissertations

During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …

Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock

Graduate Theses and Dissertations

Understanding consumer perceptions of carbon emissions in agriculture is a critical step to help increase the sustainability of food consumption. According to the Food and Agriculture Organization of the United Nations, 14.5 percent of all global anthropogenic GHG emissions are estimated to be represented by livestock (FAO), and cattle, raised for beef and milk, are the largest animal species responsible for emissions, comprising over 60 percent of the livestock sector’s emissions. This motivates this study’s analysis of beef and dairy milk products and alternatives. To better understand how consumers may substitute meat and milk products when provided with information about …

Optimal Contest Design When Policing Damaging Behavior, Scott M. Gilpatric, Ye Hong

Economics Faculty Publications and Presentations

Abstract

“Born For A Storm”: Hard-Right Social Media And Civil Unrest, Daniel Karell, Andrew Linke, Edward Holland, Edward Hendrickson

Geosciences Faculty Publications and Presentations

Does activity on hard-right social media lead to hard-right civil unrest? If so, why? We created a spatial panel dataset comprising hard-right social media use and incidents of unrest across the United States from January 2020 through January 2021. Using spatial regression analyses with core-based statistical area (CBSA) and month fixed effects, we find that greater CBSA-level hard-right social media activity in a given month is associated with an increase in subsequent unrest. The results of robustness checks, placebo tests, alternative analytical approaches, and sensitivity analyses support this finding. To examine why hard-right social media activity predicts unrest, we draw …

Survey Of The Labor Market For New Ph.D. Hires In Economics 2023-2024, Kashfia Kamal, Mervin Jebaraj, Raja Kali

Labor Market Survey

This year, the survey questionnaire was sent to 358 organizations. Questionnaires were returned by 146 organizations (39.6 percent). Of this year’s responses, 86 (59 percent) were from those who responded to the last survey conducted for the 2022-23 academic year. Among the academic institutions responding, the distribution of highest degrees offered was as follows: Ph.D.—49.3 percent; Master’s—10.3 percent and Bachelor’s—39 percent.

The responses are reported for all respondents, and separately for Ph.D. Degree granting institutions and for schools whose highest degree offered is the Bachelor’s or Master’s Degree. Data for the top 30 institutions in the revised National Research Council’s …

The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson

Graduate Theses and Dissertations

Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …

Discrete Choice Experiments In Agricultural And Food Economics: Two Essays On Information Provision Modalities, Uncertainty Adjustment, And Hypothetical Bias, Monsoïa Arsène Juste Agossadou

Graduate Theses and Dissertations

Stated discrete choice experiments are extensively used in applied economics to study preferences and valuation for new products, as well as costs and benefits of new policies and programs. Moreover, information provision experiments widely use the method to examine information effects on different outcomes. This thesis explores two methodological issues in discrete choice experiments: (i) information provision modalities and (ii) hypothetical bias. The first study examines the effect of information modality by testing the effect of using combined text script and audio clip (treatment) versus only text script (control) to convey information in discrete choice experiments. Specifically, the study elicits …

Three Essays On Consumption Smoothing, Logan James Miller

Graduate Theses and Dissertations

Macroeconomic theory has established that consumption smoothing leads to higher standards of living. A stable consumption path can lead to more stability and less uncertainty between periods of high and low income. However, there is a wide body of literature that shows people do not consistently smooth their consumption when exposed to adverse income shocks. This dissertation uses experimental and empirical methods to better understand the obstacles people face when trying to smooth their consumption over time. It looks to understand the differences in pairs and individuals’ ability to smooth consumption. It also explores how the household’s level of income …

Factors Affecting Graduation With Honors: A Case Study In Business, William Litzinger

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Many first-year college students elect to enroll in their university’s honors program. These programs offer students many educational benefits not provided to non-honors students, such as smaller class sizes, priority registration, and added faculty interaction. However, of the students that enter the university as an honors student, many fail to complete their honors program. Researchers have documented completion rates as low as 18.45% (Campbell and Fuqua, 2008). So why are honors graduation rates so low? In this study, variables were examined that the literature suggests affects honors graduation rates (High School GPA, ACT/SAT scores, AP credits, GPA 1^st term …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

Impact Of Fear On Interpersonal And Economic Decision-Making, John Wilson

Economics Undergraduate Honors Theses

Fear is one of the most basic, intrinsic, and powerful emotions an individual may experience when faced with known or unknown threats, imminent pressures, or expectations of approaching doom. Fear may allow an individual to act quickly in a fight-or-flight response. Fear can alter both physiological and psychological frameworks to avoid certain calamity. Fear provides motivation to protect oneself or to effectuate altruistic behavior towards others for the greater good. One lesser explored area of research pertaining to fear and its implications is the influence of fear on interpersonal and economic decision-making. Economic volatility can produce both immediate consequences as …

Economic Experiments On Group Identity And Bias, Nathaniel Christopher Burke

Graduate Theses and Dissertations

Experiments in economics have been a valuable tool to understand the behavioral implications of incentives on the decision-making process. Particularly, aspects of decision making that cannot be observed in empirical data can be better isolated in an experimental setting such as bias and identity impacts. This dissertation uses three distinct experiments to further the understanding of individual biases, perceptions, and identity and how they impact the way people defer to these internal traits under incentives. This dissertation looks at how well individuals can make inferences about polling data that was collected from individuals susceptible to socially desirable responding. It also …

Survey Of The Labor Market For New Ph.D. Hires In Economics 2022-23, Mervin Jebaraj, David Sorto, Raja Kali

Labor Market Survey

This year, the survey questionnaire was sent to 369 organizations. Questionnaires were returned by 144 organizations (39.0 percent). Of this year’s responses, 86 (59.7 percent) were from those who responded to the last survey conducted for the 2021-22 academic year. Among the academic institutions responding, the distribution of highest degrees offered was as follows: Ph.D.—56.3 percent; Master’s—8.3 percent and Bachelor’s—34.7 percent.

The responses are reported for all respondents, and separately for Ph.D. Degree granting institutions and for schools whose highest degree offered is the Bachelor’s or Master’s Degree. Data for the top 30 institutions in the revised National Research Council’s …

Choice Overload, Information Acquisition, And Gift Incentives In An Altruistic Context: Economic Experiments Exploring Decision Making In Charitable Giving, Jessica Adach White

Graduate Theses and Dissertations

This dissertation contains three essays on economic experiments concerning altruistic motives. The first chapter, “Choice Overload and Charitable Giving: Can There Be Too Much of a Good Thing?” concentrates on the effects of list sizes of charitable options on an individual’s decision making. The second chapter, “Is No News Good News? Motivated Reasoning in Charitable Giving,” focuses on the impact of information acquisition on an individual’s altruistic contributions. Finally, the third chapter, “Thank You, but No Thank You: Gift Incentives in Charitable Giving,” investigates gift incentives and their influence on donating behavior.

In the first chapter, “Choice Overload and Charitable …

Determinants Of Female Bargaining Power In Northern Mozambican Households, Sara Marilyn Gardner

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Melinda Gates stated, “If you search for poverty, you will find women who don’t have power. If you explore prosperity, you will find women who do have power and use it.” Throughout Sub-Saharan Africa, women are expected to perform disproportional amounts of labor but are often ignored in household decision-making regarding social and economic matters. The United Nations Development Program (UNDP) states that women in Mozambique are highly disadvantaged, relative to men, due to low levels of education, maternal health risks, restricted economic prospects, and cultural norms. This study aims to better understand the causes of female empowerment in Northern …

Effects Of Covid: Non-Essential V Essential Industries, William Shipley

Accounting Undergraduate Honors Theses

As the year 2020 has finally come to an end and the end of Covid is in near sight, it is important for us to look back at how it has shaped the world from an economic perspective. Ever since the closure of most of the U.S. and global economy in March 2020 it has made us deem which companies we consider essential and non-essential. This major decision came as all governments across the world had to close the operations of as many companies they could to limit the spread of the covid-19 virus. This major choice of determining what …

The Impact Of Socioeconomic Status On Single Women, Catherine Martens

Marketing Undergraduate Honors Theses

Since its formation in the 1700’s, America has been home to varying degrees of discrepancies between social classes, which include assumptions inherently held within these differences. Considering the fact that America was largely built by the hands of human slaves ruled by those with political influence often landowners, social hierarchy has been intricately woven into the fabric of America’s story from the beginning. Despite the progress that has been made to create and advance equal economic opportunity, there is still a considerable lack of social mobility available for those in lower socioeconomic statuses. More specifically, the impact of poverty is …

Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock

Graduate Theses and Dissertations

The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …

The Impact Of Mindfulness On Healthy Food Choices, Kaylea Hopfer

Graduate Theses and Dissertations

The practice of mindfulness has a long history in research, particularly psychological studies. In this paper I examine the effects of a short mindfulness intervention on healthy food purchases. Specifically, I developed an online survey and recruited 634 participants via Prolific between July 24 - July 27, 2020. I randomly assigned participants to either a mindfulness manipulation or a control condition. Following treatment (or control) participants completed a food choice task and various other control. Following the survey, I analyzed data using R version 4.0.2 (2020-06-22) and R-Studio. I estimated three different regression models, ordinary least squares (OLS), Poisson, and …

Economic Experiments On Conflict, Information Acquisition, And Public Goods, Jeffrey Braxton Gately

Graduate Theses and Dissertations

This dissertation contains essays on economic experiments. The first chapter, “Well, at Least I Tried: Partial Willful Ignorance, Information Acquisition, and Social Preferences,” focuses on the effects of information acquisition on social decision-making. The second chapter, “Paved With Good Intentions: Partial Willful Ignorance and Group Identity in Public Goods Games,” focuses on the effect of information acquisition on contributions to public goods. I also explore human conflict in the third chapter, “Risk Preferences and Reform Paths: Experimental Evidence.”

In my first chapter, “Well, at Least I Tried: Partial Willful Ignorance, Information Acquisition, and Social Preferences”, I investigate whether remaining partially …

2021 Arkansas Business Forecast, Catherine Mann, Mark Palim, Mervin Jebaraj

Publications and Presentations

“The annual Business Forecast is a chance for business and community leaders from Northwest Arkansas, the state and the region to get first-hand insight into the direction for the next year from top economists,” said Matt Waller, dean of the Walton College. “The insights provided by these three experts will inform and shape decisions that help to drive the business community in Arkansas in 2021.”

Waller said those valuable insights and networking opportunities are only possible through the continued strong support of event sponsors.

“Each year, the interest and level of participation in the Business Forecast event continues to grow …