Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Behavioral Economics
The Trillion-Dollar Question
DePaul Magazine
DePaul alumni Carolyn Leonard and Monika Black work to help the financial services industry better understand and serve female investors. The pair uses Leonard's background in stock-option trading and Black's training in community psychology to help women understand their investing style and help the financial services industry develop investment plans that reflect the care networks women maintain.