Behavioral Economics Commons^™

Does Information Lead To Household Electricity Conservation?, Devon M. Kristiansen

Economics Honors Projects

This paper estimates the effect of information on residential electricity consumption. Household reading expenditure, education level of the household head, and state “green” electricity pricing program participation rate represent the probability that a household has encountered information relating the carbon emission externalities of energy consumption and human-driven climate change. Reading expenditure has a significant negative effect on household electricity consumption. Initial increases in educational attainment increase electricity consumption, but education beyond high school reduces it. The predicted social norm effect of green pricing participation is insignificant.