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De La Salle University

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Full-Text Articles in Behavioral Economics

Discovering The Relationship Between Investor Attention And Trade Volume In The Philippine Stock Exchange Using Google Search Analysis, Patrick Allan G. Morando, Isabel Louise D. Banico, Martin Stevens C. Ng, Riggs Mattieu M. Villardo Oct 2020

Discovering The Relationship Between Investor Attention And Trade Volume In The Philippine Stock Exchange Using Google Search Analysis, Patrick Allan G. Morando, Isabel Louise D. Banico, Martin Stevens C. Ng, Riggs Mattieu M. Villardo

Angelo King Institute for Economic and Business Studies (AKI)

This study investigates the relationship between daily Google search volume and trade volume in the Philippine Stock Exchange. This is completed by employing a sample consisting of listed stocks in the Philippine Stock Exchange from 2015 to 2019 and testing the veracity of three different keyword categories in proxying investor attention. The empirical results indicate that when using company names and stock tickers as Google search keywords, there is a strong positive relationship between Google search volume and trade volume. This implies that the more investors search for a stock’s company name or ticker, the more likely that there will …