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Full-Text Articles in Behavioral Economics
Consumer Demand For Domestic And Imported Broiler Meat In Urban Ghana: Bringing Non-Price Effects Into The Equation, Andrea E. Woolverton, Stephen Frimpong
Consumer Demand For Domestic And Imported Broiler Meat In Urban Ghana: Bringing Non-Price Effects Into The Equation, Andrea E. Woolverton, Stephen Frimpong
Stephen Frimpong
Ghana’s domestic poultry industry is one of many in West Africa that is seeking strategies to compete with imported poultry products. This study investigates if urban Ghanaian consumers are willing to pay for non-price attributes in poultry; hence, offering potential competitive niches. Consumer preferences in Accra, Ghana for domestic and imported chicken were studied using a choice based conjoint analysis. A total of 138 respondents who were directly purchasing broiler products were drawn randomly from both traditional and modern markets for inclusion into a revealed preference data collection. A conditional logistic regression model was used to estimate the part-worth of …