Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Behavioral Economics
Conspicuous Wellness: How Acquired Identities Affect Conspicuous Consumption, Katherine S. Eu
Conspicuous Wellness: How Acquired Identities Affect Conspicuous Consumption, Katherine S. Eu
Scripps Senior Theses
This research provides evidence that individuals will conspicuously consume based on their acquired identities, which parallels similar conclusions drawn for conspicuous consumption based on ascribed identities. Using data from 653 respondents, I found positive marginal effects of the “that girl” wellness identity on product choices, accounting for an individual’s potential higher willingness-to-pay, demographics, and speed of making product choices. I conclude that the more an individual associates themselves with an identity, the higher the likelihood of choosing products which align and signal membership in an identity subculture.
Robert Parker’S Wine Advocate And The Consequential Pricing Of Provençal Wines, Gweneth Marter
Robert Parker’S Wine Advocate And The Consequential Pricing Of Provençal Wines, Gweneth Marter
Scripps Senior Theses
Robert Parker is an esteemed, somewhat controversial wine-critic. Since 1978, Parker has assigned every wine he tastes a score between 50 and 100. He uses this method to communicate to both consumers and producers his opinion of the quality, taste, and aging potential of the wine. Between the years 2005 and 2015, Robert Parker graded 115 wines from the French region of Provence. The goal of this thesis is to determine whether and to what extent Robert Parker’s grades affect the price of wine. Through descriptive statistics and regression analysis of Robert Parker’s grade and year of production on the …
Successfully Financing Classical Music Kickstarter Projects, Sarah Chung
Successfully Financing Classical Music Kickstarter Projects, Sarah Chung
Scripps Senior Theses
With the rise of technology and finance, crowdfunding has been uprising as a popular method of financing projects. Kickstarter provides an online platform in which anyone with Internet access can upload their own project “pitch” to gain funding for their idea on an all-or-nothing model. My thesis explores financial trends and factors that potentially contribute to a successful Kickstarter campaign within the classical music projects subcategory. I use a logistic regression and the Ordinary Least Squares model to examine a dataset of already successfully funded projects and a second dataset that contains both successfully and unsuccessfully funded projects that were …
Price, Perceived Value And Customer Satisfaction: A Text-Based Econometric Analysis Of Yelp! Reviews, Eleanor A. Dwyer
Price, Perceived Value And Customer Satisfaction: A Text-Based Econometric Analysis Of Yelp! Reviews, Eleanor A. Dwyer
Scripps Senior Theses
We examine the antecedents of customer satisfaction in the restaurant sector, paying particular attention to perceived value and price level. Using Latent Dirichlet Allocation, we extract latent topics from the text of Yelp! reviews, then analyze the relationship between these topics and satisfaction, measured as the difference between review rating and user average review rating.