Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Account (1)
- Acculturation (1)
- American Savings Promotion Act (1)
- Arkansas (1)
- Assimilation (1)
-
- Authenticity (1)
- Banking (1)
- Behavioral Bias (1)
- Branding (1)
- COVID-19 (1)
- Choice Experiment (1)
- Co-production (1)
- Consumer (1)
- Consumer Culture (1)
- Consumer Economics (1)
- Consumer Research (1)
- Consumer borrowing (1)
- Consumer motivation (1)
- Consumer preferences (1)
- Craft Consumption (1)
- Cultural research (1)
- Decision-making (1)
- Developed markets (1)
- Differences in socioeconomic statuses (1)
- Economic need (1)
- Economic welfare and fare (1)
- Economics (1)
- Effect of income level on attitude toward money (1)
- Emerging markets (1)
- Environmental Economics (1)
Articles 1 - 16 of 16
Full-Text Articles in Behavioral Economics
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Graduate Theses and Dissertations
This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Graduate Theses and Dissertations
During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …
Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock
Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock
Graduate Theses and Dissertations
Understanding consumer perceptions of carbon emissions in agriculture is a critical step to help increase the sustainability of food consumption. According to the Food and Agriculture Organization of the United Nations, 14.5 percent of all global anthropogenic GHG emissions are estimated to be represented by livestock (FAO), and cattle, raised for beef and milk, are the largest animal species responsible for emissions, comprising over 60 percent of the livestock sector’s emissions. This motivates this study’s analysis of beef and dairy milk products and alternatives. To better understand how consumers may substitute meat and milk products when provided with information about …
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
Graduate Theses and Dissertations
Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …
How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier
Graduate Theses and Dissertations
With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …
Impact Of Fear On Interpersonal And Economic Decision-Making, John Wilson
Impact Of Fear On Interpersonal And Economic Decision-Making, John Wilson
Economics Undergraduate Honors Theses
Fear is one of the most basic, intrinsic, and powerful emotions an individual may experience when faced with known or unknown threats, imminent pressures, or expectations of approaching doom. Fear may allow an individual to act quickly in a fight-or-flight response. Fear can alter both physiological and psychological frameworks to avoid certain calamity. Fear provides motivation to protect oneself or to effectuate altruistic behavior towards others for the greater good. One lesser explored area of research pertaining to fear and its implications is the influence of fear on interpersonal and economic decision-making. Economic volatility can produce both immediate consequences as …
The Impact Of Socioeconomic Status On Single Women, Catherine Martens
The Impact Of Socioeconomic Status On Single Women, Catherine Martens
Marketing Undergraduate Honors Theses
Since its formation in the 1700’s, America has been home to varying degrees of discrepancies between social classes, which include assumptions inherently held within these differences. Considering the fact that America was largely built by the hands of human slaves ruled by those with political influence often landowners, social hierarchy has been intricately woven into the fabric of America’s story from the beginning. Despite the progress that has been made to create and advance equal economic opportunity, there is still a considerable lack of social mobility available for those in lower socioeconomic statuses. More specifically, the impact of poverty is …
Effects Of Covid: Non-Essential V Essential Industries, William Shipley
Effects Of Covid: Non-Essential V Essential Industries, William Shipley
Accounting Undergraduate Honors Theses
As the year 2020 has finally come to an end and the end of Covid is in near sight, it is important for us to look back at how it has shaped the world from an economic perspective. Ever since the closure of most of the U.S. and global economy in March 2020 it has made us deem which companies we consider essential and non-essential. This major decision came as all governments across the world had to close the operations of as many companies they could to limit the spread of the covid-19 virus. This major choice of determining what …
Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock
Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock
Graduate Theses and Dissertations
The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …
Fields And Consumer Groups: The Layered And Overlapping Roles Of Culture, Brandon James Mcalexander
Fields And Consumer Groups: The Layered And Overlapping Roles Of Culture, Brandon James Mcalexander
Graduate Theses and Dissertations
The first essay investigates Bourdieu’s conceptualization of fields and its use in the marketing literature. It suggests that fields do not exist in isolation, but rather work together in a number of different possible configurations. Fields are reconceptualized as dominated, overlapped, unrelated, contrasted, and co-constituted, rather than completely distinct and opens a new theoretical space for interpretive researchers in marketing. The second essay is a descriptive ethnography of a local fab lab. The essay describes in rich detail the ways in which new skills are developed in a shared work environment, and contextualizes the findings using practice theory as a …
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza
Graduate Theses and Dissertations
With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …
Assessing Rice Consumers’ Preferences And Willingness To Pay In Haiti, Cleeford Pavilus
Assessing Rice Consumers’ Preferences And Willingness To Pay In Haiti, Cleeford Pavilus
Graduate Theses and Dissertations
In the last 30 years, rice has become the number one food staple in Haiti, and rice imports have outpaced domestic production to supply the country’s increasing rice demand. Policy makers support the claim that increasing local rice supply will not only reduce the dependency on imported rice but also upheave the national economy. However, there is a lack of information on Haitian consumers’ preferences for rice to aid the development of the local rice supply chain. This research aims to bridge that gap by assessing Haitian consumer preferences and willingness to pay for selected rice quality characteristics. The results …
How Gender Norms Impact Women's Access To Financial Inclusion, Caitlyn Goodman
How Gender Norms Impact Women's Access To Financial Inclusion, Caitlyn Goodman
Economics Undergraduate Honors Theses
The purpose of this paper is to determine if there is a relationship between gender norms and women's access to financial resources. Using data from the World Bank and the World Values Survey, I use a linear regression model to assess how attitudes toward education, jobs, and over-all equal rights impact women's account ownership.
Are Prize-Linked Savings Accounts The Solution To Arkansas' Savings Problem?, Mckenzie Wages
Are Prize-Linked Savings Accounts The Solution To Arkansas' Savings Problem?, Mckenzie Wages
Accounting Undergraduate Honors Theses
This research finds that access to prize-linked savings could improve the financial security of Arkansans. Prize-linked savings (PLS) accounts are nontraditional savings products that offer depositors the chance to win cash prizes instead of a typical interest rate return. Given the low median incomes, high liquid asset poverty rates, and high levels of underbanked and undereducated individuals in Arkansas, there is a need for an innovative savings solution like PLS in the state. PLS accounts capitalize on individuals’ propensity for lottery-like risk-taking to inspire the productive behavior of personal saving. A wide range of individuals, especially those who could stand …
The Taper Tantrum Of 2013: Momentum-Driven Or A Return To Fundamentals?, Colette L. Terhune
The Taper Tantrum Of 2013: Momentum-Driven Or A Return To Fundamentals?, Colette L. Terhune
Finance Undergraduate Honors Theses
This study explores the driving force behind the Taper Tantrum of 2013. Following the Fed’s announcements of potential QE tapering, investors poured of the bond market, causing yields to rise sharply. This analysis seeks to determine whether this was a momentum-driven reaction or a return to fundamental values. Throughout this paper, fundamental determinants of bond prices and investor returns are combined with trading volume and bid-ask spread data to determine the motivating market force. The findings suggest that the Taper Tantrum was a return to fundamental bond prices following an asset bubble burst, likely due to momentum trading.
Institutional Distance And Entry Mode: How Do Emerging-Market Multinational Companies Overcome Competitive Disadvantages In A Developed Market?, Ru-Shiun Liou
Graduate Theses and Dissertations
As latecomers to global business competition, emerging-market multinational companies (EMNCs) utilize cross-border merger and acquisitions to swiftly acquire strategic assets, such as brands and distribution channels, compensating for their competency deficiency. Developed markets with well-established firms and well-developed market-supporting institutions become important destinations for EMNCs' strategic asset-seeking investments. Institutional distance, national differences in the institutional environment, constitutes a major source of competitive disadvantage for foreign firms competing with indigenous firms. Foreign firms need to overcome the challenges of unfamiliarity, relational, and discriminatory hazards to establish legitimacy in the host market. Compared to established multinationals that originate from other advanced markets …