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Full-Text Articles in Sports Communication
A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander
A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander
Honors College Theses
This study investigates media framing as it relates to name, image, and likeness (NIL) and the transfer portal in men’s college basketball. This study serves as an introductory point for future framing research surrounding NIL and the transfer portal, two topics that have not been thoroughly researched up to this point. While the analysis does reveal previously unrecorded frames, the data and study as a whole serve as foundational tools for future research and are not conclusive regarding these specific topics and their usage within framing research. Through the deductive coding of articles published by ESPN throughout the last five …
Analyzing Media Conversations Around Sports Gambling Within The Context Of Vulnerable Audiencestrevor Fox, Trevor Fox
Analyzing Media Conversations Around Sports Gambling Within The Context Of Vulnerable Audiencestrevor Fox, Trevor Fox
Undergraduate Honors Thesis Collection
This study examines how newspaper coverage of sports betting (2023–2024) shapes public discourse around gambling. Through mixed-methods content analysis of 105 randomly sampled articles, guided by agenda-setting, framing, and cultivation theories, findings reveal that coverage prioritizes regulation and scandals over vulnerable populations, frames betting positively at the macro level but negatively at the individual level, and largely omits the academic evidence base on gambling harms.