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Full-Text Articles in Sports Communication
Netflix And Feel: Cultivating Fandom And Identity Through Sports Docuseries, Jessica L. Payne
Netflix And Feel: Cultivating Fandom And Identity Through Sports Docuseries, Jessica L. Payne
Faculty Publications - Communications
This work investigated how parasocial relationships (PSRs), audience behaviors, and sports docuseries consumption jointly shape today’s sports fandom. The research utilized a combination of social identity theory (SIT) with PSR, conducting a survey of 277 participants to test a moderated mediation model (Hayes PROCESS Model 7). This model examined the relationships between PSRs, docuseries consumption, fandom, and behavioral engagement outcomes such as intent to recommend, cross-platform engagement, multi-platform viewing habits and brand engagement, live engagement and event intentions, intent to continue viewing, and fan conversion. This research contributed to SIT by demonstrating how streaming platforms and docuseries offer a different …