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Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner
Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner
Posters - 2026
The Gatekeeping Model: Traditional sports media operates through a centralized gatekeeping system, in which editorial filtering determines the information disseminated to the public (Wilderness Agency, 2021). Narrative Control: Such centralization strongly shapes the portrayal of athletes’ identities and restricts the visibility of individuals outside mainstream sports. The 90/10 Coverage Gap: Despite the expansion of professional leagues, women’s sports continue to receive less than 10% of total media coverage (I Play Like a Girl, 2024). Standardized Reporting: Established broadcasting practices and commercial priorities have historically resulted in standardized reporting that favors male-dominated sports (Doyle et al., 2021). Systemic Inequity: These frameworks …