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Articles 1 - 2 of 2
Full-Text Articles in Sports Communication
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
Communication & Theatre Arts Theses
In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …
The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn
The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn
Communication & Theatre Arts Faculty Publications
Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …