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Articles 1 - 5 of 5
Full-Text Articles in Sports Communication
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
Communications and Digital Media Theses
Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …
National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love
National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love
Journal of Global South Sport Studies
This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …
Rhetorical Frames In Daily Fantasy Sports Promotion: Referral-Code Creators And Official Advertisers, Garrett P. Hughes
Rhetorical Frames In Daily Fantasy Sports Promotion: Referral-Code Creators And Official Advertisers, Garrett P. Hughes
Electronic Theses & Dissertations
In the years since the repeal of the Professional and Amateur Sports Protection Act, sports gambling and related products have become increasingly visible in U.S. sports culture. Daily fantasy sports sit within this larger environment and are often promoted as skill-based, social, and routine parts of fandom. This study examined how daily fantasy sports are rhetorically framed on TikTok by comparing official daily fantasy sports advertisements with content posted by referral-code creators, a term used here to describe TikTok users who promote platforms through referral or partner codes while presenting picks, tips, or betting advice. The guiding research question asked …
Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle
Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle
Electronic Theses, Projects, and Dissertations
The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …
The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn
The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn
Communication & Theatre Arts Faculty Publications
Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …