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Articles 1 - 4 of 4
Full-Text Articles in Sports Communication
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
Communications and Digital Media Theses
Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …
Rhetorical Frames In Daily Fantasy Sports Promotion: Referral-Code Creators And Official Advertisers, Garrett P. Hughes
Rhetorical Frames In Daily Fantasy Sports Promotion: Referral-Code Creators And Official Advertisers, Garrett P. Hughes
Electronic Theses & Dissertations
In the years since the repeal of the Professional and Amateur Sports Protection Act, sports gambling and related products have become increasingly visible in U.S. sports culture. Daily fantasy sports sit within this larger environment and are often promoted as skill-based, social, and routine parts of fandom. This study examined how daily fantasy sports are rhetorically framed on TikTok by comparing official daily fantasy sports advertisements with content posted by referral-code creators, a term used here to describe TikTok users who promote platforms through referral or partner codes while presenting picks, tips, or betting advice. The guiding research question asked …
A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander
A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander
Honors College Theses
This study investigates media framing as it relates to name, image, and likeness (NIL) and the transfer portal in men’s college basketball. This study serves as an introductory point for future framing research surrounding NIL and the transfer portal, two topics that have not been thoroughly researched up to this point. While the analysis does reveal previously unrecorded frames, the data and study as a whole serve as foundational tools for future research and are not conclusive regarding these specific topics and their usage within framing research. Through the deductive coding of articles published by ESPN throughout the last five …
The Cultivating Influences Of Mass Media: Portrayals Of Female Athletes In The Wnba, Reece Wassink
The Cultivating Influences Of Mass Media: Portrayals Of Female Athletes In The Wnba, Reece Wassink
Senior Seminars and Capstones
The differences in how male and female athletes are represented in the media are a significant topic of scholarly interest for decades. My goals are to better understand how female athletes are positioned within the media landscape and how such portrayals may cultivate public perceptions of their athletic performance, because the sports community is powerful, influential, and historically dominated by masculine identities. This study extends the research conversation by examining the portrayal and coverage of female athletes on accounts/posts dedicated to women’s sports, especially the WNBA. This research is conducted through the observation and qualitative systematic content analysis of selected …