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Full-Text Articles in Sports Communication
National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love
National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love
Journal of Global South Sport Studies
This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …