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Full-Text Articles in Sports Communication

¡Estamos Aqui!: The Underrepresentation Of Latinos In Professional Sports And Sports Media, Antonio Hernandez May 2026

¡Estamos Aqui!: The Underrepresentation Of Latinos In Professional Sports And Sports Media, Antonio Hernandez

University Honors Theses

The Latino population has had a long and complicated history within the United States. Since the turn of the 21st century, Latinos continue to become the largest minority group within the country. As the Latino population continues to rise, other industries have failed to properly represent the community. Within the world of professional sports, Latinos continue to be grossly underrepresented, with professional athletes from Latino backgrounds representing less than 6% of all professional athletes across all disciplines. This number is just under ¼ of the total percentage of Latinos within the United States. With Latino's influence of other cultural phenomena …


Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner Apr 2026

Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner

Posters - 2026

The Gatekeeping Model: Traditional sports media operates through a centralized gatekeeping system, in which editorial filtering determines the information disseminated to the public (Wilderness Agency, 2021). Narrative Control: Such centralization strongly shapes the portrayal of athletes’ identities and restricts the visibility of individuals outside mainstream sports. The 90/10 Coverage Gap: Despite the expansion of professional leagues, women’s sports continue to receive less than 10% of total media coverage (I Play Like a Girl, 2024). Standardized Reporting: Established broadcasting practices and commercial priorities have historically resulted in standardized reporting that favors male-dominated sports (Doyle et al., 2021). Systemic Inequity: These frameworks …